Rashmi Vittal Email and Phone Number
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Rashmi Vittal personal email
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I’m a savvy marketing executive and revenue leader with expertise in SaaS startups and enterprise software. I specialize in launching and growing innovative AI and analytics solutions, leading GTM teams that prioritize a value-delivery approach throughout the buyer to customer journey. As I like to say, "The value you market is the value you sell and the value you deliver." I’m adept at crafting pipeline-generating strategies across marketing, sales, and CS that drive revenue growth. As a strategic ally to the CEO and executive team, I excel in positioning companies, amplifying brand awareness, influencing the market, and establishing category leadership.I love to build, lead, and mentor a high-performing, data-driven revenue team across. I cultivate a culture of ownership, cross-team collaboration, and innovation, to hit OKRs/KPIs and business outcomes. Combining data and analytics with intuition and experience, I elevate an organization to achieve the next phase of growth.While Gen AI is the talk of the tech town, I’ve been bringing to market new AI solutions since 2008, starting with NLP and ML solutions in customer experience, fraud and healthcare at IBM that led to the creation of IBM Watson. At Conversica, I helped build a category of Conversational AI for Revenue teams using AI Assistants to attract, acquire and grow customers across the entire customer journey. When I’m not helping companies find their groove, you can find me golfing, mountain biking along Skyline or hiking the sandy dunes of HMB with my husband and our dog, Mr. Bill. Core Competencies:Category-Thought Leadership | GTM Strategy and Execution | Corporate/Product Positioning & Messaging | Brand and Storytelling | Integrated Marketing & Demand Generation | ABM Strategy & Execution | New Product Launch & Lifecycle Management | Sales Enablement | SaaS Pricing & Packaging |Team Financial Planning and Budgeting
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Strategic Advisor, Gtm Strategy And EnablementAtlanSan Mateo, Ca, Us -
Chief Growth OfficerBol Agency Jul 2024 - PresentSan Diego, California, UsBOL.Agency is a leading B2B Marketing Agency that brings the power of creative, outcome-oriented integrated marketing and cutting-edge data and analytics together to deliver accelerated impact and growth to its B2B clients. We have served a great mix of enterprise and high-growth B2B clients like Paypal, Bombora, Equinix, Honeywell and LTN Networks (just to name a few) across multiple industries, BOL.Agency has delivered innovative campaigns that aren’t just smart, but also prove marketing’s influence on revenue.As Chief Growth Officer, I'm responsible for driving client value and revenue growth for the agency. -
Founding MemberCmo Huddles Nov 2020 - PresentNew York, New York, Us -
Board AdvisorB2B In The Black (Bol.Agency) Jan 2020 - Present
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Founder, B2B Gtm AdvisorEmbark Gtm Aug 2023 - Jul 2024 -
Executive MemberChief Jan 2022 - Jan 2024New York, Ny, Us -
Chief Marketing OfficerProductiv Nov 2021 - Jun 2023Palo Alto, California, UsProductiv is the only SaaS IntelligenceTM Platform for the modern enterprise. More than a SaaS management solution, Productiv aligns IT, procurement, finance, and business leaders with trusted data to proactively govern, optimize spend, and drive operational efficiency while increasing employee engagement across SaaS applications. This employee-centric, data-driven approach combines billions of employee app usage data-points with vendor contract and organizational data, enabling teams to easily come together to reduce risk exposure, manage renewals, and rationalize SaaS portfolios with automated workflows. Founded in 2018 and backed by Accel, IVP and Norwest Venture Partners, Productiv is on a mission to align IT and business leaders to unlock the most value out of their SaaS portfolio at scale. -
Chief Marketing OfficerConversica Nov 2018 - Nov 2021San Mateo, California, UsConversica is the leading provider of Conversational AI solutions that help enterprise marketing, sales, and customer success teams attract, acquire and grow customers at scale across the customer revenue lifecycle. Conversica AI Assistants serve as digital team members and autonomously engage prospects, customers, or partners in human-like, two-way interactions at scale to drive towards the next best action, whether that’s scheduling a sales meeting, gauging interest to buy additional products or services, or politely but persistently collecting overdue payments. Processing over a billion interactions, the Conversica Conversational AI platform integrates natural language processing (NLU & NLG), decision & policy management, business process automation and deep learning capabilities to drive customer engagement across multiple digital communication channels and languages. The Conversica platform supports over 50 integrations into the most popular MAP and CRM platforms and offers an open API for custom integration. -
Vice President, Marketing, Sap Customer Data Cloud (Formerly Gigya)Sap May 2018 - Oct 2018Walldorf, Bw, De -
Vp Product MarketingGigya Oct 2016 - Apr 2018Mountain View, Ca, UsGigya helps companies turn unknown site visitors into known, loyal and engaged customers. More than 700 of the world’s leading enterprises, including 50% of the comScore top 100 US web properties, rely on Gigya to build identity-driven relationships with their customers while powering scalable, secure customer identity management. -
Sr. Director, Product Marketing, Neustar Product SolutionsNeustar, Inc. Apr 2014 - Jun 2016Reston, Virginia, UsBuilt and led high-performing product marketing team of 16 members responsible for the GTM strategy, execution, positioning and messaging, new product launch, sales enablement and training for Neustar’s product solutions with a special focus on Neustar’s digital marketing solutions.• Instituted GTM best practices and strategies and aligned to buyer-persona/product solution based marketing programs that directly support sales strategy and revenue targets. • Responsible for positioning and messaging the value of Neustar marketing solutions to target buyers across the media ecosystem - advertisers, agencies, and media partners (display, mobile, social, TV). • Created & managed a scalable sales enablement and training program across the sales organization. • Oversaw creation of current, standardized sales collateral (pitch decks, whiteboard selling, sales playbooks, case studies, competitive positioning etc.). • Built solid relationships with analyst community to advance Neustar’s standing; e.g., Recognized as “Leader” in the 2015 Forrester Wave for Data Management Platforms.• Evangelized Neustar solutions at webinars, conferences and client engagements. -
Sr. Director, Product MarketingOracle Apr 2012 - Mar 2014Austin, Texas, UsManaged dynamic 5-person team to build and execute GTM Plans for Business Analytics and Big Data portfolios targeted to CIO. She and her team were responsible for building new portfolio and product messaging, creating relevant, high-impact digital content, and collaborating on campaigns that drove market awareness, thought leadership, and demand generation.• Built core Business Analytics and Big Data portfolio positioning and messaging targeted for VP/Directors of data and analytics and delivered via multiple vehicles (whiteboard, keynote presentations, website, videos). • Supported product releases with externally facing presentations, collateral, customer case studies, press releases, website messaging, content, and sales enablement tools. • Grew pipeline beyond targeted goals by supporting global demand generation programs and field marketing events with strategy, key messaging, and content. • Evangelize Oracle Big Data and Analytics at industry events, conferences and webinars. (CTO round-tables, Big Data Conferences, Oracle Open World, Oracle Cloud World, customer videos). -
Sr. Offering & Product Marketing ManagerIbm Jun 2008 - Mar 2012Armonk, New York, Ny, UsLed new product launch, GTM strategy and offering management for IBM Content Analytics, a cutting-edge text analytics and Natural Language Processing solution, where she grew the business and exceeded revenue projections during her leadership. Drove research and strategy to focus market penetration into three verticals: Healthcare, Insurance Fraud, and Public Sector (Law Enforcement). Owned and delivered IBM Content Analytics positioning and messaging and delivered via multiple vehicles (sales presentations, collateral, website, case studies). -
Senior Project ManagerIbm Apr 2006 - Jun 2008Armonk, New York, Ny, UsLed professional services teams to implement complex search engine solutions either to improve the online customer experience or employee access to corporate information for a wide range of companies and industries. Built strong customer relationships and high customer value through collaboration and successful project management and services delivery. Achieve revenue goals and grew revenue by 50% and increased utilization by 25%.
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Development Project ManagerIbm Oct 2003 - Apr 2006Armonk, New York, Ny, UsProject managed 50-member software product development team in India and US for a highly complex B2B trading partner java application. Drove cross-functional teams to define product requirements, to build detailed project plans and schedules, to conduct status and defect triage meetings, and to resolve issues and mitigate risks.
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Qa Project LeadCrossworlds Software, Ibm Corp Nov 1999 - Oct 2003IBM acquired CrossWorlds Software February 2002. Led a 10+ member team in India and China to design, develop and execute QA black-box testing for IBM WebSphere Business Integration product suite. Trained various global engineering teams on our custom black-box QA methodology.
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Bi ConsultantBrio Technology Aug 1998 - Nov 1999Led post-sale implementation projects of Brio Enterprise Business Intelligence software at major client sites such as Dell and Hughes.
Rashmi Vittal Skills
Rashmi Vittal Education Details
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Babson F.W. Olin Graduate School Of BusinessMba -
Loyola Marymount UniversityInternational Business
Frequently Asked Questions about Rashmi Vittal
What company does Rashmi Vittal work for?
Rashmi Vittal works for Atlan
What is Rashmi Vittal's role at the current company?
Rashmi Vittal's current role is Strategic Advisor, GTM Strategy and Enablement.
What is Rashmi Vittal's email address?
Rashmi Vittal's email address is rv****@****hoo.com
What is Rashmi Vittal's direct phone number?
Rashmi Vittal's direct phone number is +161789*****
What schools did Rashmi Vittal attend?
Rashmi Vittal attended Babson F.w. Olin Graduate School Of Business, Loyola Marymount University.
What skills is Rashmi Vittal known for?
Rashmi Vittal has skills like Strategy, Business Intelligence, Analytics, Product Marketing, Cross Functional Team Leadership, Enterprise Software, Product Management, Management, Project Management, Leadership, Enterprise Content Management, Saas.
Who are Rashmi Vittal's colleagues?
Rashmi Vittal's colleagues are Benjamin Deinum, Dennis Rovers, Malko T., Jeffrey Verbeek, Danique Leijssenaar, Maarten Leemans.
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