Hello! I’m Rashmi, a passionate communications professional with over 9 years of experience in strategic storytelling and impactful messaging. I believe in the power of communication to shape perceptions, inspire action, and drive meaningful change.Currently, I’m the Strategic Initiatives Manager at Subway Subs of Canada, where I drive communication strategies and solutions that resonate with both franchisees and employees. My role involves turning complex ideas into clear, compelling narratives that elevate brand trust and engagement.Here’s what I bring to the table:1. Strategic Communications Leadership: I love creating communication plans that not only meet business objectives but also captivate and engage audiences. Whether leading franchise communications or employee engagement initiatives, my goal is always to enhance brand perception and align with strategic goals.2. Change Management: I’m driven by the challenge of managing ambiguity that comes with change, and turning it into opportunities for improvement.3. Senior Leadership Collaboration: I regularly collaborate with C-suite executives and senior leaders, providing strategic insight and ensuring that communication efforts are in sync with business objectives. This experience has honed my ability to align messaging with high-level goals.4. External Stakeholder Management: Building relationships is at the heart of what I do. From working with external content creators to managing vendor relationships and budgets, I strive to deliver creative and effective communication solutions.Storytelling isn’t just a skill for me—it’s a passion. I’m excited about the opportunity to use my experience to craft messages that resonate and drive success.