Rashmi Walia

Rashmi Walia Email and Phone Number

Head of Marketing @ Assert AI | Strategic Branding Expert | Digital Marketing Expert | Driving Brand Awareness and Growth @ Assert AI
Rashmi Walia's Location
Mumbai, Maharashtra, India, India
Rashmi Walia's Contact Details

Rashmi Walia personal email

About Rashmi Walia

"No matter who you work for, you should act like you work for yourself. Because nobody will hold you more accountable than you."As a seasoned marketing leader with a passion for driving brand recognition and market growth, I specialize in crafting and executing comprehensive marketing strategies that elevate brand presence and drive tangible results. With a proven track record of success in branding, website and SEO strategy, content marketing, social media, account-based marketing, analytics, and events, I excel in orchestrating multifaceted campaigns that resonate with target audiences and deliver measurable ROI.Key Highlights:🔹 Strategic Branding: Developed and implemented branding initiatives that resulted in a 30% increase in brand recognition within the first year, positioning the company as a market leader in the industry.🔹 Website and SEO Strategy: Led website revamp projects and implemented SEO strategies that elevated Google search rankings from 300+ to page 1 for key industry-related keywords, resulting in a significant increase in organic traffic and lead generation.🔹 Content Marketing: Spearheaded content marketing efforts, including compelling blog posts, whitepapers, and case studies, resulting in a 200% increase in website engagement and a 120% growth in leads.🔹 Social Media Expertise: Developed and executed social media strategies that tripled follower growth and doubled engagement rates across platforms, amplifying brand reach and driving meaningful interactions with the target audience.🔹 Account-Based Marketing (ABM): Implemented ABM strategies to target high-value accounts, resulting in a 80% increase in conversion rates and a 25% increase in upselling.🔹 Analytics and Data-Driven Insights: Leveraged advanced analytics tools to track campaign performance, analyze customer behavior, and optimize marketing strategies, resulting in a 120% improvement in ROI and cost-efficiency.🔹 Dynamic Event Management: Conceptualized and executed successful B2B events, including webinars, conferences, and product launches, driving lead generation and nurturing client relationships.With a collaborative leadership style and a focus on innovation, I am dedicated to driving marketing excellence and achieving strategic objectives.Top Tools: Mailchimp, Google Analytics, Google Search Console, ChatGPT, Canva, Microsoft Power BI, Lumen5, Semrush, Slack, Buffer, Hootsuite, HubSpot, Yoast, ZoomInfo, Salesforce, Zoho CRM, Netsuite

Rashmi Walia's Current Company Details
Assert AI

Assert Ai

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Head of Marketing @ Assert AI | Strategic Branding Expert | Digital Marketing Expert | Driving Brand Awareness and Growth
Rashmi Walia Work Experience Details
  • Assert Ai
    Head Of Marketing
    Assert Ai Apr 2023 - Present
    Lead marketing initiatives at Assert AI, driving brand strategy, content creation, and digital campaigns to position the company as a leader in AI-driven solutions. Spearhead go-to-market strategies across multiple sectors, leveraging data-driven insights to enhance visibility and foster business growth.
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  • Assert Ai
    Sr. Digital Marketing Manager
    Assert Ai Mar 2022 - Present
    I spearhead comprehensive marketing strategies to drive brand recognition, market penetration, and revenue growth in the rapidly evolving AI technology landscape. Leveraging my expertise in strategic branding, digital marketing, and analytics, I orchestrate dynamic campaigns that resonate with target audiences and deliver measurable results.Key Achievements:🔹 Led the successful rebranding and relaunch of Assert AI's website, resulting in a 30% increase in website traffic and a 25% improvement in user engagement within the first six months.🔹 Developed and executed a multi-channel content marketing strategy, driving a 40% increase in organic search traffic and a 50% growth in leads generated through content initiatives.🔹 Implemented targeted account-based marketing (ABM) campaigns, enhancing customer relationships and driving a 35% increase in conversion rates within key segments. 🔹 Directed social media initiatives that tripled follower growth and doubled engagement rates across platforms, amplifying brand reach and fostering meaningful connections with key stakeholders.🔹 Established robust analytics frameworks to track campaign performance, customer behavior, and ROI metrics, enabling data-driven decision-making and continuous optimization of marketing efforts.🔹 Conceptualized and executed high-impact events, including webinars, conferences, and product launches, driving lead generation and fostering strategic partnerships with industry leaders.
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  • Pragmatic Leaders (Yc W21)
    Content Lead
    Pragmatic Leaders (Yc W21) Sep 2021 - Mar 2022
    San Francisco, California, Us
    As the Content Lead at Pragmatic Leaders, an innovative EdTech startup, I played a pivotal role in shaping the company's content marketing strategy and driving brand engagement across digital platforms. With a keen focus on delivering high-quality content and maximizing audience reach, my responsibilities included:🔹 Spearheading content marketing planning and strategy development to align with business objectives and target audience needs.🔹 Devising and executing a comprehensive social media marketing calendar for managing content distribution across 7 social media handles, ensuring consistent brand messaging and engagement.🔹 Overseeing the complete management of an editorial team comprising 6 talented professionals, fostering collaboration, and driving content creation initiatives to meet deadlines and quality standards.🔹 Leading email marketing campaigns to nurture leads, engage with subscribers, and drive conversions through targeted and personalized content.🔹 Setting digital best practices and ensuring adherence to high editorial standards across all content assets, including blog posts, articles, eBooks, and social media content.By leveraging my expertise in content strategy, social media management, and team leadership, I contributed to Pragmatic Leaders' growth and success in the competitive EdTech landscape.
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  • Contentsmith- A Web Content Development Company
    Founder
    Contentsmith- A Web Content Development Company Aug 2016 - Sep 2021
    Solan, In
    ContentSmith, a leading web content and online marketing solutions company, under my ownership, served clients globally. Our expertise went beyond boosting search engine rankings, encompassing comprehensive content optimization for enhanced conversions and impactful reader engagement.Responsibilities• Identifying and meeting client needs pertaining to content requirement• Help the editorial team and project managers in their efforts in content development for diversecontent distribution channels• Web content planning and maintaining content inventories• Social media marketing and defining content strategy• Manage multiple projects in a fast-paced, deadline-driven environment• Determining projects' content requirements and potential content sources• Setting editorial guidelines for content adhering to corporate branding
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  • Appzport Pvt Ltd
    Digital Marketing Manager
    Appzport Pvt Ltd May 2016 - Aug 2016
    appzport is a global product based IT service company with a variety of products and software applications for web content development, digital marketing, social media, online franchising etc. Responsibilities• Writing articles, blog posts, press releases and web content • Creating content for infographics , charts, PPT etc.• Writing social media update/ special offer • Sharing interesting articles about the industry on social channels• Social engaging• Responding to UGC on forums, groups and communities
  • Red Hot Web Gems India Pvt Ltd (Bollywoodshaadis.Com)
    Author
    Red Hot Web Gems India Pvt Ltd (Bollywoodshaadis.Com) Mar 2015 - Aug 2016
    bollywoodshaadis is India's biggest wedding lifestyle magazine, reaching over 10 Million visitors eachmonth from across the world. Responsibities:Contributed articles on wedding planning, lifestyle, celebrity weddings, and relationships.Generated engaging content to captivate the audience, resulting in increased website traffic and user engagement.Collaborated with the editorial team to brainstorm creative ideas and execute content strategies aligned with the magazine's brand image and target audience.Managed a diverse range of topics, ensuring content relevance and appeal to readers worldwide.Played a key role in maintaining the magazine's reputation as a leading authority in the wedding and lifestyle niche, reaching over 10 million visitors monthly.
  • Thrillophilia.Com
    Content Specialist
    Thrillophilia.Com Apr 2013 - Feb 2015
    Jaipur, Rajasthan, In
    I found my new love for travel writing through Thrillophilia. Not only was the team highly creative but also supportive during the course of transition and adaptation to a more casual style of writing done targeting the millennials.
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  • Naukri.Com (Info Edge (I) Ltd)
    Content Developer
    Naukri.Com (Info Edge (I) Ltd) Dec 2009 - Apr 2013
    I worked as content writer with Info Edge (I) Ltd for 4 years to develop content including SEO articles fornaukri.com, 99acres.com, shiksha.com, jeevansathi.com, and naukrigulf.com.
  • Comparebroker
    Senior Writer
    Comparebroker Jan 2010 - Jul 2011
    As a senior writer and editor at CompareBroker, I shared the responsibility with my other colleagues to develop, edit, publish and promote the blog. CompareBroker aims at helping traders to choose the Best Brokers and compare features, deals and promotional schemes.
  • Content Mantra
    Project Manager
    Content Mantra Jan 2008 - Nov 2010
  • Pen Pundit
    In-House Writer
    Pen Pundit May 2009 - Dec 2009
    PenPunditPen Pundit is a young editorial firm that provides communication consultancy, web content, newsletters, brochures and scripts.ResponsibilitiesWriting press releases, reviews, articles and web content While working with Penpundit, I got an opportunity to develop web content for; In the meantime, I also contributed some articles for www.shooliniuniversity.com Proofreading and editing of articles written by my colleagues at PenPundit
  • Evolgence, Hyderabad
    Writer And Content Developer
    Evolgence, Hyderabad Sep 2006 - Aug 2009
    Evolgence is a global consulting company and a pioneer in creating and delivering strategic marketing and advertising services.Responsibilities# Write SEO-based articles on keywords suggested by the company# Book projects and allocate work among the team# Edit the work of the writers and check for plagiarism# On-time delivery of keywords optimized, non-plagiarized content in correct English

Rashmi Walia Skills

Web Content Content Strategy Blogging Content Writing Proofreading Editorial Content Development Content Management Online Marketing Social Media Editing Copy Editing Copywriting Newsletters Press Releases Seo Copywriting Magazines Creative Writing Journalism Team Management Writing Freelance Writing Online Publishing Online Advertising Ebooks Web Content Management Facebook Product Descriptions Brochures Feature Articles Social Networking Social Media Marketing Seo Wordpress Rewriting Corporate Communications Marketing Communications Advertising Ghostwriting Book Reviews Magazine Articles Marketing Copy Blogger Article Marketing Non Fiction Project Management Client Interfacing Project Delivery Resume Writing Publishing

Rashmi Walia Education Details

  • Upgrad.Com
    Upgrad.Com
    Content Marketing
  • D.A.V. College, Amritsar
    D.A.V. College, Amritsar
    Mass Communication And Journalism
  • St. Luke'S Senior Secondary School, Solan (H.P.)
    St. Luke'S Senior Secondary School, Solan (H.P.)

Frequently Asked Questions about Rashmi Walia

What company does Rashmi Walia work for?

Rashmi Walia works for Assert Ai

What is Rashmi Walia's role at the current company?

Rashmi Walia's current role is Head of Marketing @ Assert AI | Strategic Branding Expert | Digital Marketing Expert | Driving Brand Awareness and Growth.

What is Rashmi Walia's email address?

Rashmi Walia's email address is ra****@****ail.com

What schools did Rashmi Walia attend?

Rashmi Walia attended Upgrad.com, D.a.v. College, Amritsar, St. Luke's Senior Secondary School, Solan (H.p.).

What are some of Rashmi Walia's interests?

Rashmi Walia has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Health.

What skills is Rashmi Walia known for?

Rashmi Walia has skills like Web Content, Content Strategy, Blogging, Content Writing, Proofreading, Editorial, Content Development, Content Management, Online Marketing, Social Media, Editing, Copy Editing.

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