Rashmi Walia Email & Phone Number

Lead marketing initiatives at Assert AI, driving brand strategy, content creation, and digital campaigns to position the company as a leader in AI-driven solutions. Spearhead go-to-market strategies across multiple sectors, leveraging data-driven insights to enhance visibility and foster business growth.

I spearhead comprehensive marketing strategies to drive brand recognition, market penetration, and revenue growth in the rapidly evolving AI technology landscape. Leveraging my expertise in strategic branding, digital marketing, and analytics, I orchestrate dynamic campaigns that resonate with target audiences and deliver measurable results.Key Achievements:🔹 Led the successful rebranding and relaunch of Assert AI's website, resulting in a 30% increase in website traffic and a 25% improvement in user engagement within the first six months.🔹 Developed and executed a multi-channel content marketing strategy, driving a 40% increase in organic search traffic and a 50% growth in leads generated through content initiatives.🔹 Implemented targeted account-based marketing (ABM) campaigns, enhancing customer relationships and driving a 35% increase in conversion rates within key segments. 🔹 Directed social media initiatives that tripled follower growth and doubled engagement rates across platforms, amplifying brand reach and fostering meaningful connections with key stakeholders.🔹 Established robust analytics frameworks to track campaign performance, customer behavior, and ROI metrics, enabling data-driven decision-making and continuous optimization of marketing efforts.🔹 Conceptualized and executed high-impact events, including webinars, conferences, and product launches, driving lead generation and fostering strategic partnerships with industry leaders.

San Francisco, California, Us

As the Content Lead at Pragmatic Leaders, an innovative EdTech startup, I played a pivotal role in shaping the company's content marketing strategy and driving brand engagement across digital platforms. With a keen focus on delivering high-quality content and maximizing audience reach, my responsibilities included:🔹 Spearheading content marketing planning and strategy development to align with business objectives and target audience needs.🔹 Devising and executing a comprehensive social media marketing calendar for managing content distribution across 7 social media handles, ensuring consistent brand messaging and engagement.🔹 Overseeing the complete management of an editorial team comprising 6 talented professionals, fostering collaboration, and driving content creation initiatives to meet deadlines and quality standards.🔹 Leading email marketing campaigns to nurture leads, engage with subscribers, and drive conversions through targeted and personalized content.🔹 Setting digital best practices and ensuring adherence to high editorial standards across all content assets, including blog posts, articles, eBooks, and social media content.By leveraging my expertise in content strategy, social media management, and team leadership, I contributed to Pragmatic Leaders' growth and success in the competitive EdTech landscape.

Solan, In

ContentSmith, a leading web content and online marketing solutions company, under my ownership, served clients globally. Our expertise went beyond boosting search engine rankings, encompassing comprehensive content optimization for enhanced conversions and impactful reader engagement.Responsibilities• Identifying and meeting client needs pertaining to content requirement• Help the editorial team and project managers in their efforts in content development for diversecontent distribution channels• Web content planning and maintaining content inventories• Social media marketing and defining content strategy• Manage multiple projects in a fast-paced, deadline-driven environment• Determining projects' content requirements and potential content sources• Setting editorial guidelines for content adhering to corporate branding

appzport is a global product based IT service company with a variety of products and software applications for web content development, digital marketing, social media, online franchising etc. Responsibilities• Writing articles, blog posts, press releases and web content • Creating content for infographics , charts, PPT etc.• Writing social media update/ special offer • Sharing interesting articles about the industry on social channels• Social engaging• Responding to UGC on forums, groups and communities

bollywoodshaadis is India's biggest wedding lifestyle magazine, reaching over 10 Million visitors eachmonth from across the world. Responsibities:Contributed articles on wedding planning, lifestyle, celebrity weddings, and relationships.Generated engaging content to captivate the audience, resulting in increased website traffic and user engagement.Collaborated with the editorial team to brainstorm creative ideas and execute content strategies aligned with the magazine's brand image and target audience.Managed a diverse range of topics, ensuring content relevance and appeal to readers worldwide.Played a key role in maintaining the magazine's reputation as a leading authority in the wedding and lifestyle niche, reaching over 10 million visitors monthly.

Jaipur, Rajasthan, In

I found my new love for travel writing through Thrillophilia. Not only was the team highly creative but also supportive during the course of transition and adaptation to a more casual style of writing done targeting the millennials.

I worked as content writer with Info Edge (I) Ltd for 4 years to develop content including SEO articles fornaukri.com, 99acres.com, shiksha.com, jeevansathi.com, and naukrigulf.com.

As a senior writer and editor at CompareBroker, I shared the responsibility with my other colleagues to develop, edit, publish and promote the blog. CompareBroker aims at helping traders to choose the Best Brokers and compare features, deals and promotional schemes.

PenPunditPen Pundit is a young editorial firm that provides communication consultancy, web content, newsletters, brochures and scripts.ResponsibilitiesWriting press releases, reviews, articles and web content While working with Penpundit, I got an opportunity to develop web content for; In the meantime, I also contributed some articles for www.shooliniuniversity.com Proofreading and editing of articles written by my colleagues at PenPundit

Evolgence is a global consulting company and a pioneer in creating and delivering strategic marketing and advertising services.Responsibilities# Write SEO-based articles on keywords suggested by the company# Book projects and allocate work among the team# Edit the work of the writers and check for plagiarism# On-time delivery of keywords optimized, non-plagiarized content in correct English

Certificate Course, Content Marketing

Bachelors, Mass Communication And Journalism

Education record