Rashmi Somani Email and Phone Number
An MBA graduate from the Indian Institute of Management Udaipur, I have 8+ years of work experience working in D2C e-commerce, retail, and finance sectors.A significant portion of these years have been spent at Planet Superheroes - an omnichannel D2C startup into licensed merchandising where I got opportunities to work on business problems as given below:- How to solve for category and product expansion in a merchandising startup keeping in mind ideal inventory turnover, dead stock, etc.?- Launch multiple retail stores and plan adequate inventory with the category leads.- Pivot myself to a digital marketing role during Covid and understand the nuances of FB and Google advertising.- How to scale up the brand on marketplaces using advertising, visibility, and customer love elements?Currently, I am part of the Founders' Office at MyMuse - a bedroom essentials and intimacy brand built for people who love to love. I am leveraging my past execution experience and an innate curiosity to solve business problems related to growing business through non-D2C channels, providing the best customer experience possible, launching new products timely and parallelly, etc. to name a few.My USP is that I am an ideator who has rigorously learned to execute and iterate, an analyst with a creative bent of mind, a structured thinker thriving under ambiguity, and a vision-oriented person who looks at the big picture but looks at the micro-details while executing. I am passionate about real profit-generating business models, working at startups, building meaningful brands, customer experiences, etc.
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Chief Growth OfficerJaey Jul 2024 - PresentMumbai, Maharashtra, India -
Account ManagerMymuse India Oct 2023 - Apr 2024Mumbai, Maharashtra, IndiaAs a senior member of the marketplaces team at MyMuse, I am responsible for growing business on horizontal marketplaces like Amazon and Flipkart. This means owning the channel's top line and bottom line, which includes creating a discount plan, marketing plan, and product sales mix so that I can grow the business sustainably. -
Founders' OfficeMymuse India Jun 2022 - Aug 2023Mumbai, Maharashtra, India -
Associate Vice PresidentPlanet Superheroes Feb 2022 - Jul 2022Mumbai, Maharashtra, India -
Senior Manager, Growth And PartnershipsPlanet Superheroes Jan 2021 - Feb 2022Mumbai, Maharashtra, India1. End-to-end channel management for marketplaces - cataloging, advertising, pricing, promotional deals, and content curation.2. Performance Marketing - Responsible for planning, execution, and optimization of the paid marketing campaigns for the brand and gained experience on FB Ads, Google Ads, Amazon Ads and Youtube. -
Category ManagerPlanet Superheroes Dec 2018 - Dec 2020Mumbai, Maharashtra, IndiaBuying and Category Management - Adult and Kids Apparel1. Create a design and stock plan for the upcoming season by understanding historical trends and upcoming movie plans2. Co-ordinate with the designers and the production team to get the planned stock in our warehouse by the planned timelines without minimal variance in the order vs produced stock.3. Get the stock sold by co-ordinating distribution, marketing and promotion of the category.Merchandising and Retail Operations:1. Responsible for stocking the right products in optimal qtys by creating a data-driven planogram during the launch of a retail store.2. Created an excel based stock replenishment system considering store sales, inventory, returns, and stock turnover days which was used to send fortnightly replenishments to around 25 stores.3. Track the category level and SKU sell-through to plan liquidation for slow-moving stock. -
Business Development ManagerFreaven Technology Pvt Ltd Aug 2018 - Oct 2018Mumbai, Maharashtra, IndiaI am responsible for driving the customer acquisition and business development function from corporate channel. -
AnalystFidelity Investments May 2017 - Aug 2018Bangalore- Understanding relational databases and other data structures for use in analysis.- Using statistical methods to analyse data and generate meaningful insights - Continuous improvement in storytelling to communicate insights to business partners using visualisation tools like MS PowerPoint, Tableau and MS Power BI- Gaining basic understanding of digital marketing and analysis of digital/web data -
Management TraineeFidelity Investments Apr 2016 - Apr 20171. Understand the US retirement industry 2. Explore and learn the databases used by the Marketing and Sales in Fidelity US 3. Connect with my partners in Fidelity US to understand the marketing problems which they have and convert it into an analytical problem4. Generate insights from the relevant database that we have and help solve the problems of my partners. -
Summer InternAmul (Gcmmf) Apr 2015 - May 2015Noida Area, IndiaData Collection- Conducted primary research by taking interviews of around 120 ice cream retailers, 20 ice cream vendors and 10 company and competitor distributors.- Collected market data through consumer surveys to understand the consumer behavior in relation with purchasing ice cream.- Learnt the distribution channels of different ice cream companies in the market- Did secondary research on the various strategies adopted by the ice cream companies in terms of flavours, variety and schemes.Competition analysis - Used Microsoft Excel to analyse the data collected through primary research and made suggestions based on it.- Used strategic tools to understand and fill the gaps that Amul has in terms of its competitors. -
Co OwnerAur Franky Feb 2013 - Sep 2013Vasai, MumbaiDay-to-day management- Responsible for operational activities of the business - Supervised the daily sales achieved and ensured consumer satisfactionMarketing - Conducted marketing campaigns through Below the Line activities like distribution of fliers, putting up posters and also marketed in canteens of local schools and collegesInventory Management- Conducted daily stock-checking for smooth functioning of the business- Procured inventory at least twice/thrice a week- Analyzed the usage and made an inventory cycle of each and every type of raw material
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Sales InternHcl Infosystems Ltd Aug 2012 - Jan 2013Mumbai Area, IndiaData Consolidation- Collected data of about 200 schools in the Dahisar to Andheri region of Mumbai- Utilized various sources like websites, Just dial, school magazines and primary sources for the process- Consolidated the data in MS Excel which was then fed into the CRM of the company- Analyzed the data and then recommended an appropriate action plan for the schoolsLead Generation - Made cold calls or directly visited the principals of different schools to build relationships- Was the first point of contact between the company and the schools- Responsible for getting appointment leads for my supervisor with school authoritiesProduct Demo - Assisted my supervisor in conducting product demos and follow up with the prospective clientsRetail - Analyzed consumer behaviour by interacting with them at places like Big Bazaar and Planet M
Rashmi Somani Education Details
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Post Graduate Diploma In Management -
Msc. In Marketing -
L S Raheja College Of Arts And Commerce, SantacruzMarketing/Marketing Management, General -
Business/Commerce, General -
Our Lady Of Remedy High SchoolBachelor Of Management Studies
Frequently Asked Questions about Rashmi Somani
What company does Rashmi Somani work for?
Rashmi Somani works for Jaey
What is Rashmi Somani's role at the current company?
Rashmi Somani's current role is Growth @ jaey.in | 6+ years exp in D2C | IIM Udaipur alumnus.
What schools did Rashmi Somani attend?
Rashmi Somani attended Indian Institute Of Management, Udaipur, Edhec Business School, L S Raheja College Of Arts And Commerce, Santacruz, Mithibai College, Our Lady Of Remedy High School.
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