Rasik Mathur
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Rasik Mathur Email & Phone Number

Director Demand at Awign
Location: Gurgaon, Haryana, India 10 work roles 2 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
Role
Director Demand
Location
Gurgaon, Haryana, India
Company size

Who is Rasik Mathur? Overview

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Quick answer

Rasik Mathur is listed as Director Demand at Awign, a with 296 employees, based in Gurgaon, Haryana, India. AeroLeads shows a matched LinkedIn profile for Rasik Mathur.

Rasik Mathur previously worked as Business Head - Demand Generation at Losung360 and Deputy General Manager Business Development at Channelplay Limited. Rasik Mathur holds Mba, Marketing & Ib from Manav Rachna International University.

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Awign

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Profile bio

About Rasik Mathur

With over 11 years of experience in B2B sales and business development, I am a passionate and results-oriented professional who provides best in class retail execution and measurement solutions to Top Fortune brands and fastest-growing startups. As the Deputy General Manager of Business Development at Channelplay, I drive P&L for Key Accounts and expand business horizons, while helping our clients to sell better and enhance their customer experience.My core competencies include new business development, key account management, customer relationship management, team management, and leadership. I have a proven track record of identifying the needs and pain points of clients and proposing apt solutions that deliver value and satisfaction. I also have a strong academic background, having topped the MBA batch of 2010-2012 at Manav Rachna International University and received the Gold Medal for my excellence in marketing and international business. I am a strongly motivated, optimistic, and full of life person who loves to travel and explore new places.

Current workplace

Rasik Mathur's current company

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Awign
Awign
Director Demand
bangalore, karnataka, india
Website
Employees
296
AeroLeads page
10 roles

Rasik Mathur work experience

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Director Demand

Current

Gurugram, Haryana, India

May 2024 - Present

Business Head - Demand Generation

Gurugram, Haryana, India

P&L management of Demand Generation business unit.Responsible for driving operational effeciency and motivation of 5 teams ­- Cataloguing,Visual Planning & Content, Digital Marketing, Client Servicing & New Business Development.Setting up SOPs across service lines to enable scalability.Capability building by identifying areas of improvement within the team.Introduced technology tools for CRM, Project Management & Campaign Automation.

Feb 2024 - May 2024

Deputy General Manager Business Development

Gurgaon, India

Channelplay is one of India's leading channel and shopper marketing services company with specialization in Retail & Channel sales, Visual Merchandising, Retail Audits, Mystery Shopping, Loyalty Programs, Staffing & Training.With 9000+ employees across 300+ towns in India, Channelplay is the country's leading Retail services organization. We currently serve some of India's biggest brands, as well as some of it's fastest growing startups - helping them all to sell better and also to enhance their Customer experience.

Jan 2019 - Jan 2024

Manager - Enterprise Sales

New Delhi Area, India

Company Profile :Rare Media Company, an Indian SaaS startup that specializes in cloud-based software solutions for increasing employee productivity. We are funded by Info Edge (India) Limited, the parent company of well-known Internet portals such as Naukri.com, 99Acres .com & Jeevansathi.com. Our Flagship Brand, "Blue Dolphin" , is a one of a kind solution for Employee presence / attendance management system . The objective behind our products is to help the employees in saving their precious time & efforts and also adding a transparency layer for them, whether in office or in the field.On the same note, we help organisations optimally manage their employees through a combination of mobile applications, IOT enabled Tech , Cloud web-based dashboard and Dynamic Analytics. This leads to reduced operational costs by enhancing productivity , better monitoring and evaluation, and more strategic long-term decision making.Our clientele includes businesses from diverse fields such as Retail , IT , Healthcare , Logistics, Manufacturing, Real Estate & more. Key Responsibilities :Identifying and generating leads through networking, cold-calling and marketing events / activities, converting into key accountsB2B Concept Selling of HR Tech Solutions for New Business Generation as well as up-sell/cross-sell SaaS solutions to CHROs and senior HR folks.Managing the sales cycle from inception to execution.Sales Projection / Pipeline Management – providing accurate revenue forecasts.Coordinating with Customer Success Team to ensure customer satisfaction and prompt query resolution.Using CRM to record and analyse data.Key role in managing the team: conducting training, revenue generation and mentoring

Jun 2017 - Dec 2018

Business Manager

New Delhi Area, India

A Unified role with diverse dimensions in a Full Service Agency. Sounds interesting and So it is.Business Development at core with wings catering to Internet Marketing , Creative & Tech to ensure timely & effective delivery of projects. Identifying the needs & pain points of a client and proposing an apt solution and thereby keep a considerate profile to empathise with clients as well as team.Not just limited to Client delivery but also keeping an eye on General Management to keep the team motivated as well as getting work done at the right time from the right person.

Aug 2015 - May 2017

Senior Executive-Corporate Sales

New Delhi Area, India

Responsible for New Business Development.Generating Revenue.Achieving Sales Targets. Client servicing and Customer Relationship Management.

Jan 2012 - Mar 2013

Management Trainee

Faridabad Area, India

• Implementing ERP in HR department of Manav Rachna International University (MRIU),• Allocating pay-codes to the employees as per the given data,• Liaised with HR department of MRIU to deal with queries

Jun 2011 - Jul 2011
Team & coworkers

Colleagues at Awign

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2 education records

Rasik Mathur education

Mba, Marketing & Ib

Manav Rachna International University

Activities and Societies: • Chief-organizer of Management Fest Utkarsh and events in FMS, MRIU, • Community service at “Nachauli village”.

Education record

Mvn

Studied till Class XII

FAQ

Frequently asked questions about Rasik Mathur

Quick answers generated from the profile data available on this page.

What company does Rasik Mathur work for?

Rasik Mathur works for Awign.

What is Rasik Mathur's role at Awign?

Rasik Mathur is listed as Director Demand at Awign.

Where is Rasik Mathur based?

Rasik Mathur is based in Gurgaon, Haryana, India while working with Awign.

What companies has Rasik Mathur worked for?

Rasik Mathur has worked for Awign, Losung360, Channelplay Limited, Blue Dolphin (Rare Media Company), and Fabulous Media.

Who are Rasik Mathur's colleagues at Awign?

Rasik Mathur's colleagues at Awign include Nayana S, Shalini Sahoo, Akanksha Chanda, Vijay Sihmar, and K Ram Mohan Reddy.

How can I contact Rasik Mathur?

You can use AeroLeads to view verified contact signals for Rasik Mathur at Awign, including work email, phone, and LinkedIn data when available.

What schools did Rasik Mathur attend?

Rasik Mathur holds Mba, Marketing & Ib from Manav Rachna International University.

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