This course aims to complement students’ core program education by transforming functional theories into sectoral applications, and classroom into sectoral fieldwork. In this sectoral practicum, students work in teams to address a real world problem or challenge of an organization under the mentorship of their instructors.

o Developing vision for digital advertising & data monetization by collaborating with research companies, consulting firms and adtech partners. o Leading projects and cross functional teams (Media Planning, Product managers & Technical product managers & Developers and Test teams) in order to identify, test, develop, and implement adtech solutions to digital services (including TV, Music, Gaming, Messaging, Magazine and Sports apps) which have over 30+ million users,o Managing… Show more o Developing vision for digital advertising & data monetization by collaborating with research companies, consulting firms and adtech partners. o Leading projects and cross functional teams (Media Planning, Product managers & Technical product managers & Developers and Test teams) in order to identify, test, develop, and implement adtech solutions to digital services (including TV, Music, Gaming, Messaging, Magazine and Sports apps) which have over 30+ million users,o Managing the advertising technology stack including selecting partners (ie Google, Facebook, Taboola, Adform, Oracle, Teads, Unity, Startups); integrating them into existing products and processes,o Planing and executing digital advertising strategy to maximize revenue by collaborating with adtech companies (SSPs, DMPs, DSPs, Mediation Partners), top brands and media agencies,o Managing audience targeting solutions and 2nd/3rd party data collaborations,o Consulting marketing teams and agencies by using innovative adtech solutions and advertising models. ie. DMP, Native Ads, Programmatic TV, Addressable TV, Digital Audio Ads, Digital Out of Home (DOOH),o Building strategic partnerships and help companies to realize & optimize value from the a digital advertising partnerships. Show less

o Developed smart devices portfolio strategy and marketing plans of virtual reality products, wearables, smart TV, drones, gaming console, music products and tracking devices.o Conducted market researches and developed go-to-market strategies for products.o Lead new products team and managed product launches, sales planning and forecasting, promotional planning, merchandising and marketing communication plans including ATL & BTL and digital only campaigns.o Opened doors… Show more o Developed smart devices portfolio strategy and marketing plans of virtual reality products, wearables, smart TV, drones, gaming console, music products and tracking devices.o Conducted market researches and developed go-to-market strategies for products.o Lead new products team and managed product launches, sales planning and forecasting, promotional planning, merchandising and marketing communication plans including ATL & BTL and digital only campaigns.o Opened doors with potential partners, lead exploratory talks with senior executives, negotiated strategic partnerships that are often first-of-its-kind, managed partnerships to deliver results, and built strong long-term partner relationships with consumer electronics companies (Apple, Samsung, DJI, Go Pro, Beats, Logitech etc) Show less

o Strengthened relationships with partners by making long-term collaborations and developed business plans aligned with strategic priorities to support mutual business growth. Accounts: Apple (2013- 2016), Sony, LG, Motorolao Executed smartphone launches, sales & channel plans, forecasts, marketing and merchandising plans. In order to achieve year-on-year growth in market share, set targets for product volumes, market share goals and retail executiono Developed demand… Show more o Strengthened relationships with partners by making long-term collaborations and developed business plans aligned with strategic priorities to support mutual business growth. Accounts: Apple (2013- 2016), Sony, LG, Motorolao Executed smartphone launches, sales & channel plans, forecasts, marketing and merchandising plans. In order to achieve year-on-year growth in market share, set targets for product volumes, market share goals and retail executiono Developed demand generation & affordability programs and design consumer offers. Show less

o Drive execution of mobile internet growth initiatives, through mobile devices and innovative social media & internet services (ie. Facebook Zero, Microsoft Tag),o Influenced and improved the mobile internet experience of users by launching video, music and gaming services,o Built long lasting relationships and partnerships (ie Facebook, Huawei, Apple etc).