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Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with business objectives, defining target audiences and positioning strategies to stand out in the competitive sports media landscape.Brand Management: Oversee brand identity and consistency across all marketing channels, cultivating a strong and relatable brand image that resonates with sports enthusiasts and partners.Cross-Channel Campaigns: Conceptualize and execute integrated marketing campaigns across digital, social and experiential channels, collaborating with teams to create compelling content and messaging.Digital Strategy: Drive the company's online presence by strategizing and executing campaigns for maximum engagement, leveraging social media for community-building and interactive fan conversations.Data-Driven Insights: Utilize analytics to measure campaign effectiveness, track audience behavior, and gain insights for informed decision-making, optimizing marketing strategies and improving user experiences.Conversion Optimization: Coach and oversee A/B testing and optimization techniques to enhance website and campaign performance, identifying and addressing pain points in the customer journey.Customer Journey Mapping: Develop comprehensive customer journey maps to guide personalized marketing strategies at each stage, from awareness to loyalty, improving engagement and satisfaction.Team Leadership: Lead and mentor a team of marketing professionals, fostering collaboration, innovation, and growth, while providing guidance and feedback for their success.Budget Management: Effectively manage the marketing budget, allocating resources to high-impact initiatives and ensuring financial accountability.

Client Relationship Management:Serve as the main point of contact for clients, maintaining open communication and ensuring their needs are met. Develop a deep understanding of clients' businesses, industries, and objectives to provide strategic guidance. Proactively identify opportunities to upsell and cross-sell agency services, enhancing the client-agency partnership.CRM Strategy Development:Analyze client data and market trends to create effective CRM strategies that address customer needs and behaviors. Design customer journey maps, segmentation strategies, and personalized communication plans. Implement CRM technologies and tools to automate processes and enhance customer interactions.Campaign Planning and Execution:Collaborate with cross-functional teams (creative, digital, content, analytics) to conceptualize and execute integrated marketing campaigns. Align campaigns with clients' objectives and target audience, ensuring consistency and relevance across channels.Performance Analysis and Reporting:Monitor campaign performance, analyzing key metrics to measure effectiveness and identify areas for improvement. Provide regular reports to clients, showcasing the impact of CRM strategies on customer engagement, retention, and revenue.Team Leadership and Collaboration:Lead and inspire a team of marketing professionals, fostering a collaborative and innovative work environment. Facilitate communication between different departments to ensure seamless project execution and delivery. Balance creative, strategy and performance. Continuous Improvement:Stay updated on industry trends, emerging technologies, and best practices in CRM and account management. Proactively propose enhancements to existing strategies and processes to optimize outcomes for clients.