Rasmus Bengtsen Email & Phone Number

Aarhus, DK

Aarhus, Central Denmark Region, Denmark

Helping brands succeed in China's online landscape.Focus on:- Social media- Ecommerce- New retail

Shanghai, China

Building state of the art solutions tailor-made for the Chinese market.Focus on:- WeChat Mini Programs- Social CRM platform

Shanghai City, China

We help companies enter the Chinese market through empowering decisionmakers with the cultural, linguistic and market knowledge they need in order to make the right call.EF Consult is the exclusive agent for Dianping.com in Denmark. Dianping.com is the leading Chinese O2O lifestyle platform with a user base exceeding 250 million. It is the preferred.

Beijing City, China

• Chinasoft is a software development company located in Beijing. As project manager, I manage a team of Chinese developers, designers and copywriters to efficiently carry out development and marketing projects on time.
• In charge of all China-specific marketing projects. Creating and carrying out marketing strategy – online content, PPC (Baidu, Google), Social Media (Weibo, Wechat), etc. Clients include VisitDenmark, Wonderful.
• App and Web development projects. Creating wireframes, establishing functions in co-operation with client, set timeline and oversee timely development. Clients include LM Windpower, FitnessWorld;
• Manage and train a team of marketers, graphic designers and copywriters.

Beijing City, China

• Taiji Zen is a lifestyle company founded by Jet Li and Jack Ma. I was hired to grow user base from 0 with virtually no marketing budget through Facebook, YouTube, SEO and email marketing.
• Acquired ~16,000 registered users in less than 6 months;
• Grew Facebook fans from ~3000 to ~23,000 and built a YouTube following of over 6,000 subscribers;
• Markedly improved SERP rankings – from not being indexed to first page for critical keywords;
• Increased registration rate by 25% through optimizing website UX;
• Member of a team that created one of the most innovative online Taijiquan training systems with 99% positive feedback.

Beijing City, China

• HomeAlarm is a Danish security technology provider for private homes and small businesses. My role was to drive online sales. Through reorganizing existing PPC campaigns, setting up new and more efficient remarketing.
• Halved conversion costs and increased clicks from PPC campaigns;
• Grew newsletter list by 245% with optimized sign up process, and improved Social Media presence;
• Improved conversion rate by 28% by implementing UI changes based on analytics data.

Beijing City, China

• Novozymes is the world leader in bio-innovation. As an intern, I gained valuable marketing experience in an international environment with ability to influence top decision makers.
• Supported team to establish a new business project for Cereal Food within rice milling with crucial industry and market reports;
• Developed strong skills in handling and analyzing large data sets (sales records, consumer surveys, etc.).

Master, China Studies

MA Thesis in China's Macroeconomic-Political Outlook

Visiting Scholar, Economics, Marketing

Optional studies for my bachelor at Aarhus University.

Bachelor, China Studies

Exchange student at Yangzhou University, China, Feb. 2007-July 2007 Exchange student at Nanjing Normal University Aug. 2007-Dec 2007