Driving business innovation and optimization through AI-powered solutions and data-driven strategies. Collaborating with B2B and B2C clients across Western Europe to enhance operational efficiency, product development, and financial performance.Key responsibilities and achievements:- Led AI-driven process improvements resulting in a 92% increase in production efficiency within the first year for a key client- Developed operational dashboards that boosted client Net Promoter Scores by 29%, enhancing customer satisfaction and loyalty- Leveraged data analytics to uncover untapped business potential and guide strategic decision-making- Implemented process automation solutions, significantly reducing manual tasks and increasing overall productivity- Designed and deployed AI-assisted tools to streamline workflows and reduce lead times across various business functions- Optimized user experiences and workflows for critical business platforms while maintaining high compliance standardsCombining financial expertise, product innovation know-how, and strategic consulting skills to deliver measurable results and drive business growth.

Leading financial strategy and operations to drive efficiency and support company growth through data-driven decision-making, risk management, and process optimization.Key responsibilities and achievements:- Built a new financial model incorporating investment initiatives to enable further company growth up to 300% without significantly increasing the cost base- Implemented automated processes for key accounting tasks, including personal expenses, invoice approval, salaries, and customer sales reporting- Pioneered a data-enrichment approach, integrating financial and customer data to continuously identify optimal customer opportunities, revealing a more than 2x revenue difference between optimal and average customer outcomes- Designed and launched a new licensing system, creating opportunities for new multi-market revenue streams and enhancing customer management capabilities- Implemented operational changes to decrease costs by 10% in 2024 without reducing operational output- Reduced external bookkeeping costs by approximately 20% through process innovation- Facilitated operational and financial reporting to board members and shareholdersThis role showcases my ability to drive financial innovation, optimize operations, and support strategic growth in a dynamic business environment.

Led product strategy and innovation for a SaaS leader in the global cosmetics industry, focusing on AI-driven solutions and data analytics. Managed cross-functional teams to align product vision with organizational goals post-merger.Key responsibilities and achievements:- Developed new financial models and KPIs to monitor business projections across the organization- Implemented AI and generative AI in commercial strategies, significantly enhancing the Influencer Impact Platform- Spearheaded the development of Platform 2.0, aligning the product roadmap with strategic business objectives- Fostered collaboration among cross-functional teams, ensuring cohesive realization of product vision and organizational alignment- Achieved a 61% reduction in customer acquisition costs by transitioning from outbound to inbound marketing strategies- Leveraged machine learning to optimize product identification and categorization, reducing operational resources by 32%Drove product innovation while managing change, resulting in enhanced customer experience and operational efficiency in a dynamic, post-merger environment.

Launched and led an innovative AI-powered influencer marketing platform, introducing transparency and data-driven decision-making to the emerging influencer marketing space. Drove product development, business growth, and international expansion.Key responsibilities and achievements:- Directed the creation of a trailblazing AI-powered platform, utilizing real-time data to drive strategic brand campaigns- Scaled the company to a team of 20 across sales, development, marketing, and operations- Curated an elite clientele including top-tier brands like Disney, L'Oréal, Audi, Breitling, and Samsung- Led successful fundraising campaigns, securing substantial capital from prominent investors to fuel product development and market expansion- Expanded the Achoo Influencer Platform into key markets across Europe, the Middle East, and the Americas- Managed global operations including outsourcing offices in Vietnam, gaining extensive cross-cultural team management experienceGrew the company over a period of 7 years, culminating in a strategic acquisition by MMI Analytics in 2022.

Led the development and launch of an innovative affiliate marketing tool for bloggers, focusing on passive income generation through content monetization. Drove product strategy, partnerships, and market penetration in the Nordic region.Key responsibilities and achievements:- Orchestrated the development of an MVP (Minimum Viable Product) for a blogger-focused affiliate marketing tool, launching within three months of project commencement- Pioneered innovative features like image tagging with direct product links, positioning Bloglic as a first-mover in the industry- Established strategic partnerships with prominent blog networks in Scandinavia, rapidly expanding market reach- Achieved market penetration on over 50% of top 20 blogs and blog networks in the Nordic region within six months of launch- Delivered an Earnings Per Click level surpassing normal banner advertisement rates by a factor of 3--- -- Attracted renowned enterprise customers including ASOS, Zalando, Nike, and The Body ShopThis experience laid the foundation for future ventures in the analytics and influencer marketing space.

ed sales and marketing strategies for a growing gaming company, driving expansion across multiple international markets. Oversaw operations, forged strategic partnerships, and spearheaded new business initiatives.Key responsibilities and achievements:- Oversaw sales and marketing activities across 27 markets, driving substantial growth and managing diverse international teams- Spearheaded strategic partnership initiatives, forging key alliances with renowned entities like Aller, TV2, and Egmont in Denmark- Managed effective collaboration between country managers and development teams, ensuring cohesive operations across multiple regions- Developed a comprehensive BI platform integrating user, activity, and subscription data to optimize marketing activations and increase customer lifetime value- Joined as Head of the US market and delivered 800% growth in the online user base within 12 months- Relocated to Malta to lead the successful acquisition of a casino license, gaining extensive experience in regulatory compliance and financial oversight- Secured a major partnership with Danske Spil, Denmark's largest gambling operator, aimed at increasing revenue by 200-300%This role showcased my ability to drive rapid growth, navigate complex regulatory environments, and build strategic partnerships in a fast-paced, international setting.

Provided critical financial support and analysis to senior Business Controllers, contributing to informed decision-making and strategic planning in a dynamic business environment.Key responsibilities and achievements:- Prepared monthly, quarterly, and annual financial reports to facilitate informed decision-making- Assisted with financial forecasting, leveraging data to anticipate trends and ensure sound financial planning- Compiled weekly sales reports and formulated performance metrics to help monitor and enhance sales strategies- Oversaw currency hedging activities and optimized cash flow to maximize operational efficiency- Conducted thorough cost analysis to identify areas of potential cost savings- Assessed and addressed financial risks, implementing strategies to minimize their impactThis role honed my skills in financial analysis, reporting, and risk management, providing a solid foundation for future leadership positions in finance and business strategy.