Head of the Business Unit for Entertainment & Events- Head of the department overseeing 16 employees, including team leaders, project managers, entertainment bookers, event coordinators, sponsorship staff/salespeople, marketing managers and ticket sales staff- Responsible for the content at Jyske Bank Boxen and MCH Herning Congress Center- Responsible for the revenue and profit of the business area- Development and coordination with Herning Municipality's Culture Committee… Show more Head of the Business Unit for Entertainment & Events- Head of the department overseeing 16 employees, including team leaders, project managers, entertainment bookers, event coordinators, sponsorship staff/salespeople, marketing managers and ticket sales staff- Responsible for the content at Jyske Bank Boxen and MCH Herning Congress Center- Responsible for the revenue and profit of the business area- Development and coordination with Herning Municipality's Culture Committee and administration, as well as regional cultural institutions- Strategy and business development Show less

General management of event coordinators and booking at MCH Herning Congress Center- Personnel management of five event- and marketing specialists- Programming entertainment across MCH's facilities

Responsible for the department's event finances and booking at MCH Herning Congress Center- Functional management of event coordinators regarding budgets, sales, and marketing- Programming entertainment across MCH's facilities

Project manager for two annual musicals at MCH Herning Congress Center and entertainment bookings

Executing global and European campaigns and development of regional marketing activities in the Nordic region for the three brands, JBL, AKG and Harman Kardon- Planning campaigns across media platforms such as digital, TV, cinema, print and outdoor- Create press coverage in cooperation with PR agency- SOME responsible for the Nordic region and member of the development team for Harman's European SOME strategy- Development, planning and execution of events- Optimize Harman's… Show more Executing global and European campaigns and development of regional marketing activities in the Nordic region for the three brands, JBL, AKG and Harman Kardon- Planning campaigns across media platforms such as digital, TV, cinema, print and outdoor- Create press coverage in cooperation with PR agency- SOME responsible for the Nordic region and member of the development team for Harman's European SOME strategy- Development, planning and execution of events- Optimize Harman's trade marketing activities in retail and online- Business development through new online distribution channels- Budget management- Market research using Google Analytics, GFK data and Facebook InsightsSignificant results:- Campaign execution for Harman Kardon home theater systems resulted in a growing market share from 2 to 6% in Denmark and from 3 to 9% in Sweden- Influencer campaigns for AKG headphones resulted in 40% increase in sales over a three-month period Show less

Organizer of the monthly concert series “Nye Toner” at Bremen Teater- Booking, marketing, production planning and execution

Scout at Universal Music Denmark- Signing new artists to Universal’s rooster- Developing current artists

Commercial cooperations (B2B) and marketing for Universal UK artists- Identify and execute B2B collaborations- Responsible for B-priority releases (e.g. Natalie Imbruglia), including press releases, sales pitches and host for artists at concerts and interviews- Support A-priority releases (e.g. Metallica and U2), including marketing plans, reporting and producing of TV spots

Planning of sporting event- Idea development for event content- Coordination between stakeholders- Budget management

Agent for Troels Gustavsen and “Decorate. Decorate”- Booking festival and venue jobs- Scouting for new talent

Optimizing MyConcert database- Market analysis- Fundraising- Updating the band database

Management of Oppenheimer's activities- Booking, project management and execution of DR's and Metroxpress’ concert venue at Aarhus Festival- Budget management and accounting- Contact with local authorities about funding, permits, etc.- Volunteer management at the annual main event, “Oppenheimers Eftermiddag”

Optimizing the collaboration between students and businesses in relation to internships, student jobs and bachelor's / thesis projects

Management of eight telemarketeers- Responsible for reaching the targets for numbers of insurer meetings booked- Upsell to existing customers