Rasmus Risbjerg Email & Phone Number

North Denmark Region, Denmark

Aalborg Og Aarhus

Ålborg Area, Denmark

Aalborg

Clienti is a full-service strategic communication and ad agency with offices in Aalborg and Århus. We believe that communication and advertising is much more than products, brands and budgets. We also focus on the core to success and that is people. It is people who define reality, visions and strategies and through our sharp strategical and commercial focus we help people and business grow. Role:Helping businesses, brands and people reach their market potential through full-scale communications and marketing strategic counselingThis means:- Defining/redefining brand strategies and identities- Developing communication strategies- Building digital excellence on web and social media- Identifying market potentials and consequently market strategies- Go-to-market strategy and planning- Identifying newbizz leads

Aalborg

Active Sportswear International is a multi-brand house based on three own brands Color Kids, Kilmanock, FZ Forza and also Scandinavian distributor of New Balance and Danish distributor of Babolat. Active Sportswear Int. is one of the largest Danish suppliers to sports retailers, a major Nordic sportswear supplier and represented throughout Europe and Asia.As head of marketing, I'm responsible for driving all marketing initiatives both across the brand portfolio and also across the different markets. Roles:New Balance ­- Scandinavian Marketing Manager Babolat -­ Danish Marketing ManagerColor Kids ­- International Marketing ManagerFZ Forza - International Marketing Manager Kilmanock - International Marketing ManagerPrimary Job Functions/Assignments:- Build and lead the marketing team across five brands- Drive marketing strategies across all five brands- Drive communication and PR strategies across brands - Develop and implement new brand strategy on own brands and across all markets- Develop and implement Go-To-Market strategies across brands, markets and channels- Generate Consumer Insights for future decision making- Develop and implement media plans across brand and markets- Develop and implement digital marketing strategies including optimizing traffic via SEO and SEM - Develop SoMe strategy across brands- Drive and activate sponsorships- Build a ROI-foundation for all marketing initiatives

Kwintet is Europe's leading supplier of work wear. The company is based on some of the markets strongest brands like Kansas, Fristads, Lafont. Role:As Category Product Manager I was commercially responsible for two clothing categories across three different international brands. The yearly revenue of my category portfolio was 35 mio. €.Primary Job Functions/Assignments:- Drive the international product category strategy- Product range and assortment management (PLC-management)- Data driver: Trend watching, consumer insight analysis and competition analysis- New product and concept development- Pricing strategy- Go-to-market strategy- Campaign creation

Odense Area, Denmark

Kansas is Denmark's strongest brand within premium work wear. Kansas is part of the Kwintet Group which is Europe's leading supplier of heavy and light work wear. Primary job functions/assignments:- Develop and manage all Danish marketing activities across the brand portfolio- Planning, execution and follow-up on marketing activities - B2B + B2C- Key account marketing planning- Implement new brand strategy in Denmark- Develop SoMe strategy- Develop new digital/online presence- Yearly budget planning- Quarterly marketing and sales tour planning- Leadership of marketing team- Data driver - consumer insight and competition analysis- Lead the planning and implementation of fairs and events- Responsible for sponsorships- Drive mobile loyalty programme

Odense Area, Denmark

Primary Job Function/Assignments:- Build and implement the Trade Marketing function within Kansas A/S- Improve campaign effectiveness- Improve in-store effectiveness/shop optimization- Develop channel specific Trade Marketing campaigns - Develop and implement educational programme towards dealers - Mobile platform- Support the sales function with business analysis- Support KAM in the creation and implementation of customer specific campaigns- Support the sales function in the creation and implementation of quarterly sales cycles- Improve in-store presence

Billund

Primary Job Function/Assignments:- Sales analysis- Campaign planning, execution and follow up- Campaign forecasting- Space management/planogram creation- Shop/shelf optimization- Key customer support- KAM support

Primary Job Function/Assignments:- Event planning and execution- Campaign support- PR support- Brand store support- CRM support- Market analysis

Insead High Potential Management Programme, Business Management

Master’S Degree, Marketing

Bachelor’S Degree, Bachelor Of Economics

Marketing Economist, Marketing & Business Economics