-Leading the domestic and international product and brand marketing strategies for Surly Bikes in over 30 countries worldwide-Developing strategy and leading execution for new and updated product go-to-market campaigns and launches, targeting end-consumers (B2C) as well as dealers and distributors (B2B)-Concepting and briefing brand-defining and product launch campaigns that foster Surly Bikes brand recognition and strengthen consumer engagement-Leading cross-functional teams to coalesce around product and brand positioning to ensure cohesive and succinct execution-Successfully managing, and rapidly growing the Surly Bikes owned media channels (social media, email, brand website, etc.)-External agency relationship management and point of contact-Driving consumer research initiatives to lead data-informed strategic decision making-Implementing industry-leading trade show and event marketing initiatives -Brand marketing budget development and management

- Managed an expert team of Content, Social Media, SEO, PPC and Graphic Design professionals- B2B Clients included: LinkedIn Markering, SAP, Oracle, Hu-Friedy- Ensured client revenue retention and relationship nurture and growth- Strategized and executed multi-channel marketing campaigns focused on revenue generation, brand awareness, lead gen and eCommerce- Project management of website builds and refreshes, influencer content programs, PPC, SEO, and social media brand and community management

Marketing and Sales Director of one of the most successful podcasts (digital radio show) in the upper midwest. Responsibilities included:-P&L responsibility-Management, planning and activation of digital and traditional marketing campaigns-Sales and sales management-Website maintenance and optimization-Vendor and Advertiser contact and representativeSuccess highlights include:-Over 50% increase in advertising revenue-Month over month increases in listener volume and engagement-Hockey-stick growth in website visits and user engagement

Developed online marketing strategies for high spend client portfolios. Including: -Website structure and optimization-Aggressive social media branding, customer communication and relationship development.-Development and execution of PPC campaigns in Google AdWords and Facebook PPC Marketing. -Direction of website content generation and performance remediation.-Brand Development of national and regional law-firms through the integration of digital advertising with traditional advertising campaigns. Team leadership:-Responsible for team representation at cross functional business meetings and product development functions to ensure that the core needs of the Digital Marketing team are met or exceeded as the company advances it's market foothold. -Served as mentor for new and existing team members in all aspects of their business role.

Strategy-Provide keyword search opportunity analysis for clients, based on in-depth client interviews focusing on legal practice area(s), geography and other search and general client marketing efforts.-Provide SEO direction for clients. Including optimization of site architecture, content optimization and other on-page technical considerations such as title and meta tag optimization and page structure.-Claiming and optimizing Google, Bing and Yahoo! Local listings to provide high visibility in local search results.-Lead search strategy for clients including creating specific content recommendations and syndication, blogging objectives, video and press release optimization.-Create unique online social media strategies for over 60 prominent law firms throughout the United States. Making sure each part is working together smoothly and effectively for a highly visible and engaging social brand presence. Consulting-Work closely with clients to understand their marketing objectives and strategies, analyze the performance of their web program against those objectives and recommend tactics that will help realize the customers' long-term search marketing goals.-Drive site map creation by consulting with the client and editorial writers to define the optimal site map to be used when creating the site, creating content and identifying and placing keywords.-Support and execute current SEO best practices.-Partner with internal and external clients to ensure the website development process results in optimal search configuration.-Communicate with clients on a quarterly basis focusing on tactics implemented, performance to goal and next steps.

Developed course curriculum and lead a first of its kind lecture and lab style class on digital marketing. Topics of focus included:-SEO-Analytics -Social Media Strategy (Paid and Earned)

- Manage the spending, tracking and reconciliation of multi-million dollar marketing and advertising budgets- Copy and Design direction for both traditional and digital marketing collateral. Specifically in-store printed marketing collateral as well as external marketing pieces. - Routinely conduced press checks at printing facilities, to ensure the quality and accuracy of large run printed materials.-Plan and execute events designed to entertain customers and attract and inform potential new customers to salon brand products and services.-Coordinate trade-show booth design, and setup for franchise conventions throughout the nation. Including annual booth redesign and layout updates. -Represent franchise brands at trade shows with the intent of attracting potential new franchisees.-Plan and implement social media initiatives as well as online reputation managment. - Control the internal routing of creative and ad copy to ensure that it is released on-time and in-line with brand standards - Plan and facilitate consumer focus groups for the Supercuts brand in order to gain valuable feedback regarding TV, radio and other advertisements. Present findings and provide recommendations to management - Act as the primary client point of contact for our advertising agency. Provide answers to agency questions; facilitate meeting requests, attend weekly status calls and manage the internal routing of creative in order to meet production and ad placement deadlines - In-depth work on the development of a new men’s salon concept. Highly involved from the point of concepting, to the continual marketing plan development, execution and analysis

My work as a Marketing Coordinator for the Promenade Salon Brands focused on branding and customer trial for ten regional salon brands located throughout the US and Canada. My work included, but was not limited to: - Managed the spending and reconciliation of multiple advertising budgets for the Promenade Salon Brands - Coordinated and managed the marketing promotions & communications for ten regional salon brands, from creative development of service and retail promotions through the analysis of program results - Worked on the development and execution of a unique point-based customer loyalty program; from the pre-planning of the program through the one year program review and analysis - Handled salon requests for marketing support by creatively finding cost-effective solutions for marketing needs

My primary duty as a Marketing Intern was to provide support for the marketing efforts of the School Division brand marketing team. Primary initiatives included direct mail and online marketing to increase client trial and brand awareness.