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Accomplished senior leader with 10+ years of growth marketing experience. Skilled at both early-stage and late-stage growth mechanics, has proven success building and managing high-functioning teams across the full spectrum of growth: growth marketing, performance marketing, lifecycle & retention, growth product, data & analytics, brand & product marketing, and more.
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Growth At FayFayNew York, Ny, Us -
OperationsFay Feb 2024 - Present -
Head Of Growth, Marketing, AnalyticsTitan Jun 2019 - Jan 2024New York, New York, UsResponsible for implementing Titan’s growth and marketing strategy. Manage the full spectrum of marketing and analytic functions. -
Growth LeadTheskimm Jun 2017 - Jun 2019New York, Ny, UsHad strategic oversight of all growth and analytics efforts to successfullyacquire, engage, and retain an audience of over 7M active users.Top areas of focus were:Data & Analytics: Built theSkimm’s growth forecasts, P&L, LTV models, retention cohorts, trend analyses, etc. User Acquisition & Marketing: Built and scaled theSkimm’s multichannel performance marketing and user acquisition program, both organic and paid.Lifecycle & Retention Marketing: Developed theSkimm’s lifecycle marketing and loyalty & retention programs to both deepen our subscriber relationship and improve overall retention. Referral Program: Scaled theSkimm’s referral program to continuously be a significant driver of growth, while supporting growth strategy for our Skimm’bassador program.Product & Insights: Worked extensively with product, insights, and engineering teams to design the next generation of Skimm products. -
Growth Strategy & AnalyticsTheskimm May 2015 - Jun 2017New York, Ny, Us -
Sr. Manager, Strategy & AnalysisDigitas Aug 2013 - May 2015Boston, Massachusetts, Us -
Analyst, Strategy & AnalysisZeta Global Nov 2012 - Aug 2013New York, New York, Us -
Strategy Consulting InternGreenhouse Partners Jun 2012 - Dec 2012Boulder, Co, Us• Strategy Consultant at a leading brand consulting and brand communications firm. -
Summer InternCurtis Financial Group Jun 2011 - Aug 2011Chicago, Il, Us• Intern at a regional Investment Bank and Corporate Advisory Firm specializing in middle market M&A.
Jason Rasmussen Skills
Jason Rasmussen Education Details
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The Wharton SchoolMarketing & Entrepreneurship -
General AssemblyFront End Web Development -
Reforge
Frequently Asked Questions about Jason Rasmussen
What company does Jason Rasmussen work for?
Jason Rasmussen works for Fay
What is Jason Rasmussen's role at the current company?
Jason Rasmussen's current role is Growth at Fay.
What is Jason Rasmussen's email address?
Jason Rasmussen's email address is ja****@****n.co.in
What is Jason Rasmussen's direct phone number?
Jason Rasmussen's direct phone number is +131242*****
What schools did Jason Rasmussen attend?
Jason Rasmussen attended The Wharton School, General Assembly, Reforge.
What skills is Jason Rasmussen known for?
Jason Rasmussen has skills like Strategy, Digital Marketing, Social Media, Marketing Strategy, Market Research, Valuation, Marketing, Microsoft Excel, Financial Modeling, Financial Analysis, Sales, Management.
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