Rasmus Leth Skjoldan is a Chief Marketing Officer @ Hello Retail at Hello Retail. He possess expertise in user experience, cms, interaction design, web design, information architecture and 51 more skills. Colleagues describe him as "I have known Rasmus over a very long period of time in various roles. Throughout all those, his fierce dedication and deep thought about whatever he wanted to accomplish sets his track record apart from anyone else I know in tech marketing. From brand management, to product vision and from industry insight to marketing tactics and structures, I witnessed him finding more meaningful and effective ways. His persistence, creativity and friendly communication style get him further and make his work more sustainable than many short-lived attempts that all too often dominate marketing management. Rasmus has a serious passion to identify what will ring true with customers and will not rest unless he has found a conceptual basis that will energize a team and the work it does for a long time. He is also great (fun) to work with, has amazing skills and energy. Working with Rasmus is a privilege, one I hope to enjoy again in the future. If you can, become his colleague. (You can thank me later.)", "Rasmus was instrumental in getting us in front of the analysts and making sure that we, as a best kept secret, is no longer secret. A highly analytical deep thinker, Rasmus has the soft skills to balance the glaring logic in his mind with the verbal finesse of a poet, winning him fans from both friends and adversaries alike. Rasmus' ability to sift through tech jargon and get to the root causes helps tremendously for business acceleration, and it's a rare skill which is game-changing in today's digital world. I whole heartedly would endorse Rasmus any time and it was a pleasure working with him.", and "I would jump at the opportunity to work with Rasmus again. He is amazing in many ways. Rasmus and I worked together for over 2 years on collecting North American client input for the product roadmap, presenting to analysts, integrating analyst input into Magnolia’s product strategy, and conducting product research. When Rasmus joined the company, he was charged with defining and creating the Product Management role. He stepped into a void. The role, processes and responsibilities had not been defined. Further, it was up to Rasmus to define all of these elements. And certainly, very few in the organization knew the value Product Management could provide a growing software company. Without hesitation, Rasmus jumped in full-force, assembling a small internal team, gathering client and internal input and defining processes. Within a year, the previously private and ad-hoc product roadmap process adopted a much more “outside in” approach - thanks to Rasmus. He spoke with PMs from other software companies, looked at tangential categories, spoke with countless customers and poured over analyst briefs. Throughout all of this, Rasmus showed conviction in his beliefs. Routinely Sr. Management would suggest product features or capabilities that did not dovetail with Rasmus’ conclusions. Rasmus was able to defend his point of view and dispense with suggestions that could waste valuable Product Development time. The role that Rasmus stepped into over two years ago was perhaps destined to fail, due to Sr. Management’s inability to define the role. He not only made it work, but today it is arguably the most influential group within Magnolia. The group’s output is highly respected, and that is in large part due to Rasmus’ leadership. Rasmus has a rare and potent mix of capabilities - intelligence, insight, kindness, the ability to listen and a sense of empathy that I have rarely seen before. People seek him out, in large part because they feel comfortable in his presence, with the bonus of learning a lot about what is shaping the product roadmap. Any company would do well to work with Rasmus."