Rassul Zarinfar Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

Helping startups & small businesses grow their craft with services spanning all functions.Clients include real estate, food & beverage, hospitality, retail, and tech firms.Example Projects:• Cash Flow Modeling: Built a dynamic cash forecasting tool so a hospitality client could determine cash needs ahead of a distressed capital raise• Capital Structure & Raise: Advised client on ideal capital structure, defining deal terms, building financial and marketing materials for capital raise• Tech Product Development: partnered with startup IoT client's tech team to design and test prototype hardware and defined UX/UI needs for software, providing initial wireframe for app• Customer Discovery & Segmentation: researched and introduced client to potential customers, planning & implementing fit interviews, generating initial demand• Market Analysis: researched multiple clients' competitive landscapes, defining GTM strategy• Hiring Startup Team: defined org chart, wrote job descriptions & incentive structures, and hired startup food client's operations team• Brand Management: helped multiple startup clients define their brand identity system including logo design, font selection, and marketing collateral for initial product launch• Marketing Strategy: defined channel strategy for multiple clients' product launches, prioritizing GTM focus, setting goals & tracking systems, developing messaging and channel-specific collateral

Houston, Texas, United States

This semester I'm teaching an MBA course: "Dilemmas in Founding New Ventures"Examining dilemmas that occur when Strategy, Finance, and Psychology clash, this course prepares Students to make the hardest decisions of their entrepreneurial career from founding to exit.Dilemmas we will analyze together through case protagonists & guest speakers:• Preparing Yourself to Found: Is this the right time? Are you ready?• Building the Team: Co-found with friends? Family? How do you define roles & align rewards?• Growth vs Control: How do you balance attracting resources for growth with a drive to control?• CEO Succession: When and how should a Founder be replaced as CEO?• Journey to Exit + Serial Entrepreneurship: How to prepare for exits? Should you found again?

Houston, Texas, United States

Fresh Arts empowers Artists and Creatives to succeed in the business of Art. Fresh Arts nurtures an ecosystem designed to position artists for success with programs that help artists build knowledge, share resources, and cultivate audiences.

Liquid State is a revolutionary new data system that tracks keg volume, location, and temperature in real-time. Our data feeds supercharge analytics with tons of exciting use cases from supply chain optimization to quantifying ROI on marketing budgets.Supporting founding team on their go-to-market strategy, customer discovery, product development and general business development.

Houston, Texas, United States

• Founded, scaled and sold Houston’s 2nd largest indie craft brewery, Texas Top Ten• Grew revenues 30x beyond $8M ARR• Grew distribution reach beyond 2,200 retail accounts, including most major chains (Walmart, Target, Costco, etc)• Built & led diverse, cross-functional team of 100+ people: sales, marketing, brewing operations, hospitality, finance, admin• Sourced and negotiated ~$25M in growth capital• 8 figure exit to Private Equity

Houston, Texas, United States

Introduced Shipyard's products to distributors in Texas, raising awareness and designing GTM strategy

Orlando, Florida, United States

Subsidiary of Shipyard Brewing Company; small, high-end beverage distributor servicing Central Florida• Responsible for daily operations including: delivery, routing, warehousing, logistics, managing 8 direct reports• Advised President on financial & strategic decisions; prepared for acquisition by major distributor

Consulted with market-leading hotel company, developing a global strategy for luxury brand portfolio by performing market and operational analyses. Consulted w/ major city’s task force developing master plan for tourism industry growth.

• Managed analytical projects for Vice Presidents of Sales, CEO; contributed to board presentations• Sales Presentations to Chain Retailers: crafted sales pitches, supported Sales Executives on sales calls• Strategic Sales Analysis: improved forecasting techniques; developed analytical techniques for street-level sales process; introduced & integrated mapping software; advanced method of calculating market share• Brand Portfolio Analysis: strategic positioning vs. competitors, identifying gaps & analyzing acquisitions

Mba, Business Administration And Management, General

Ba, English