Rasti Shroff Email & Phone Number

Mississauga, Ontario, Canada

Wholesales and Retail for all IT and non IT products. Used, Refurbished & New excess inventory, end of life products or customer returns.

Mississauga - Canada

Enhancing the organization value. Developing, implementing and monitoring business processes at each levels to ensure higher level of productivity and by broad basing the scope of services offered. Ensuring higher level of profitability by eliminating the multiple tiers of channel and moving closer to customers thru eCommerce sales via different market places

Uae

Heading the business unit for the Company’s business of LG & Huawei mobile phones; Olympus digital cameras & accessories. Rapidly increased the business turnover from Usd 1Mn to Usd 4Mn within the first 3 months of joining. Managing a team of 80 personnel including a team of senior managers in sales & product management functions.ACHIEVEMENTS: Acquired distribution rights for UAE of Huawei devices within the first 4 months of joining and successfully launched the brand in the power retail segment. Recognized as a Business Unit head who ‘hit the ground running’ and turned around the division from loss to profit within six months of joining. Disinvested from non-performing business lines and areas: Acer/ Qatar branch operations. Worked very closely with apex management of the company: COO, CFO and Chairman in organizational restructuring. Emerged as a key member of the core management team in the Company. Consolidated the business unit operations for managing diverse business lines with disparate resources via a single business unit with shared resources.

Uae Based Managing East & West Africa

Led the Company’s multiple businesses at Nigeria & Kenya for LG / Motorola / Sony Ericsson and BlackBerry through Country Managers and in-country sales & commercial teams. Managed multiple vendors and developed ‘in country distribution’ and re-exports to adjoining markets of East & West Africa by developing a hub & spoke business model. Accelerated the sales turnover from Usd 50 mln. to Usd 180 mln in the first 15 months of joining. Personally developed an effective distribution base. Managed ‘4’ companies and a team of 100+ personnel across ‘2’ territories.Worked through challenges of logistics and distribution in under developed markets; managed high growth in the face of challenges of (i) extending ‘unsecured’ credits to the channel (ii) statutory compliances and (iii) currency fluctuations.ACHIEVEMENTS: Successfully navigated the overseas company’s under my charge ‘through and post-recession’. Built and operated our Company’s business in East Africa from ground ‘zero’. Vendor - LG – awarded the Best Distributor prize to our Nigeria Company for 2009 – 2010.

Uae

Headed the Company’s sales through distribution channels of IT products at UAE: Power Retail; Wholesale; Re-exports; Hyper Markets, Independent retail and Enterprise Business partners for: HP PSG & IPG & Acer (PC, Laptops & components).ACHIEVEMENTS: Increased sales from a quarterly turnover of Usd 30 mln. In April – June of 2007 to Usd 100 mln. in July –Sept. 2008.As the assignment was severely hit during the recession, moved to next assignment to manage businesses in Africa which was relatively unaffected.

Bangalore - India

• Successfully headed the Company’s Business Operations on ‘all India’ level. Responsible for formulating entry strategies for launching the Company’s products pre & post Think Pad acquisition. Managed business planning, execution, demand forecasts, setting up the Company’s distribution channel with appointment of prominent distribution partners like Ingram-Micro / Redington etc. Training & development of Company’s resources & distribution partners; prudent inventory management. Worked as a ‘key’ bridge for my Chinese counterparts to understand and operate in Indian markets. Managed rapid sales expansion above 136% quarter on quarter.

Role: Administering Policy/ Program Designing, Incentive Automation, Distributor Evaluation, Sales Management, Channel Sales Management, etc. Responsible for the profitability thru sales.Introduced the FMCG approach for GO TO MARKET strategy. This is the first world wide IT organization which promotes its products and services thru basic parameters of visibility, availability and proximity. It follows the daily route plan, minimum stock level monitoring and shelf space capturing methods to serve the sales partners and consumers decide their brand.