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Rasti Shroff Email & Phone Number
Sales Director - Canada
at
Alchemy
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✓ Verified Jun 2026
2 data sources
Profile completeness 86%
Current company
Role
Sales Director - Canada
Location
Mississauga, Ontario, Canada
Company size
Who is Rasti Shroff? Overview
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Quick answer
Rasti Shroff is listed as Sales Director - Canada at Alchemy, a company with 195 employees, based in Mississauga, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Rasti Shroff.
Rasti Shroff previously worked as Business Head at Techrecycle Canada and Director Sales at Techreset.
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Alchemy
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Profile bio
About Rasti Shroff
Results driven, hands-on leader with ‘20 plus years’ of successfully driving business units operating in fast paced competitive environments: IT/ Office Automation / Mobile Devices & CE with distributors & vendors of repute in Middle East, Africa & India.1.Deep understanding of the ‘key drivers’ for profitably increasing sales in markets, developed from a ‘twin perspective’ gained by operating on both sides: the vendor end & the distributor end. Deft at ‘getting’ them to operate as being ‘on the same team’ with common goals & objectives.2.Proven adaptability for managing domestic and foreign markets (West & East Africa), wide brand and product portfolio experience; across many verticals: Power retail; modern trade; wholesale & independent retail; Re-exports, B2B and institutional sales segments.3.Experienced at multiple upstream reporting to: Board & owner level; CEO & CFO and translate organizational goals; constraints & objectives for action through direct reports: Category / marketing managers; Sales & Country managers and executives. Effectively communicating ‘ground level’ business realities & challenges to Sr. Management & help formulate ‘winning strategies’, policies & structures along with them.4.Areas of strengths: Designing org structures, deploying resources, optimizing their utilization, formulation of effective bonus and incentive programs for the team and enabling them to achieve them; managing expectations and transitions, training and development of the team, managing conflicts and have developed a keen understanding of a business units ‘financials’ – especially current asset management and cost controls.5.Well rounded, mature & a high energy ‘professional’ having proven track record of delivering results above market averages; endeavor to beat the ‘normal curve’ and pull up the Company average as compared to other business units. Known as a ‘turn-around manager’ whose team has always earned incentives more than other peer group business units.
Listed skills include Crm, Channel, Management, Team Management, and 22 others.
Current workplace
Rasti Shroff's current company
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Alchemy
8 roles
Rasti Shroff work experience
A career timeline built from the work history available for this profile.
Business Head
Wholesales and Retail for all IT and non IT products. Used, Refurbished & New excess inventory, end of life products or customer returns.
Director Sales
Enhancing the organization value. Developing, implementing and monitoring business processes at each levels to ensure higher level of productivity and by broad basing the scope of services offered. Ensuring higher level of profitability by eliminating the multiple tiers of channel and moving closer to customers thru eCommerce sales via different market.
Jul 2018 - Mar 2022
General Manager
Heading the business unit for the Company’s business of LG & Huawei mobile phones; Olympus digital cameras & accessories. Rapidly increased the business turnover from Usd 1Mn to Usd 4Mn within the first 3 months of joining. Managing a team of 80 personnel including a team of senior managers in sales & product management functions.ACHIEVEMENTS: Acquired.
Oct 2011 - Oct 2017
General Manager
I-Cell Telecom
Led the Company’s multiple businesses at Nigeria & Kenya for LG / Motorola / Sony Ericsson and BlackBerry through Country Managers and in-country sales & commercial teams. Managed multiple vendors and developed ‘in country distribution’ and re-exports to adjoining markets of East & West Africa by developing a hub & spoke business model. Accelerated the.
May 2009 - Sep 2011
Sales Head - It Distribution
Jumbo Electronics - Dubai
Headed the Company’s sales through distribution channels of IT products at UAE: Power Retail; Wholesale; Re-exports; Hyper Markets, Independent retail and Enterprise Business partners for: HP PSG & IPG & Acer (PC, Laptops & components).ACHIEVEMENTS: Increased sales from a quarterly turnover of Usd 30 mln. In April – June of 2007 to Usd 100 mln. in July.
Mar 2007 - Feb 2009
Head Of Business Operations - Transaction Business.
Lenovo
- Successfully headed the Company’s Business Operations on ‘all India’ level. Responsible for formulating entry strategies for launching the Company’s products pre & post Think Pad acquisition. Managed business planning.
Jun 2006 - Mar 2007
National Channel Manager
Wep Peripherals Ltd
Role: Administering Policy/ Program Designing, Incentive Automation, Distributor Evaluation, Sales Management, Channel Sales Management, etc. Responsible for the profitability thru sales.Introduced the FMCG approach for GO TO MARKET strategy. This is the first world wide IT organization which promotes its products and services thru basic parameters of.
Jul 2001 - Jul 2006
FAQ
Frequently asked questions about Rasti Shroff
Quick answers generated from the profile data available on this page.
What company does Rasti Shroff work for?
Rasti Shroff works for Alchemy.
What is Rasti Shroff's role at Alchemy?
Rasti Shroff is listed as Sales Director - Canada at Alchemy.
Where is Rasti Shroff based?
Rasti Shroff is based in Mississauga, Ontario, Canada while working with Alchemy.
What companies has Rasti Shroff worked for?
Rasti Shroff has worked for Alchemy, Techrecycle Canada, Techreset, Al Sayegh Brothers, and I-Cell Telecom.
How can I contact Rasti Shroff?
You can use AeroLeads to view verified contact signals for Rasti Shroff at Alchemy, including work email, phone, and LinkedIn data when available.
What skills is Rasti Shroff known for?
Rasti Shroff is listed with skills including Crm, Channel, Management, Team Management, Sales Management, Solution Selling, Strategic Vision, and Organization And Prioritization Skills.
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