Rasul Sha'Ir, Mba Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

Develop and manage Wacif’s's portfolio of business education and advisory services. Strengthen and enhance its award-winning Ascend Capital Accelerator program. Create a suite of innovative products and services focusing on resilience, business performance, and catalytic growth that supports Wacif's ecosystem of businesses across multiple industries.

Washington, District Of Columbia, United States

Provide strategy, coaching, and consulting services to an extensive portfolio of entrepreneurs and small businesses spanning over a dozen industries. Priorities are delivering advising, training, and education services with a focus on business planning, marketing, digital engagement, sales, operations, and financing.

San Jose, Ca (Silicon Valley)

•Helped to guide the socially conscious food startup’s growth, through research, customer insights, and targeted marketing, resulting in a 40% growth in annual sales.•Provide analysis on demographic segmentation and develop customer profiles, positioning, and communication objectives for targeted marketing strategies by utilizing design thinking.•Implement a content strategy consisting of numerous social media marketing campaigns and measuring success through analytics and key performance indicators. •Create video testimonials on Youtube, curate that content, and post on the company’s social media channels.

Washington, District Of Columbia

•Assisted with planning, developing, and implementing digital communication strategies to advance the brand, value, and mission of the GW Center for Career Services.•Collaborated with a team of six career coaches, to manage the editing and production process of online publications that target various industries, reaching more than 9,000 university students weekly. •Devised a content strategy for social media campaigns, to expand the GW Center for Career Services’ outreach plans for university-wide events and initiatives.•Examined, interpreted and reported analytics to help increase traffic and engagement with digital media channels and email campaigns; using Emma marketing software, Instagram Insights and Facebook analytics.

•Founded Cnvrgnc, a Washington DC-based boutique marketing, and strategy consultancy. Generated a portfolio of more than 25 client projects from various industries: negotiating contracts, driving revenue, and securing investment capital of more than $2 million dollars.

Washington D.C. Metro Area

•Produced a marketing strategy and increased viable lead generation for the storytelling consultancy by 25% in five months, through strategic partnerships, CRM tools (Hubspot), and targeted education.

Washington D.C. Metro Area

•Developed a marketing plan for the social enterprise startup’s international construction product, which included market research, positioning, target market identification, competitive analysis, and a marketing strategy; resulting in securing $1 million dollars in investment capital.

Orlando, Florida

•Evaluated the customer experience of the Disney Fastpass+ and Magic Band’s 50,000 plus daily users, by conducting market research and interviews with more than 45 park cast members and guests. •Proposed recommendations to four Walt Disney World executives, from gathered data, consumer research, and social media monitoring; from multiple digital channels, (Facebook, Instagram, TripAdvisor, Yelp and Urbanspoon); and gathered insights, interpreted trends, for incorporation into Walt Disney World’s service innovation strategy plan. •Prepared reports, presentations and dashboards by utilizing multiple data sources; (Facebook, Instagram, TripAdvisor, Yelp and Urbanspoon), to present to Walt Disney executives in the form of strategy recommendations.

Arlington, Va

•Negotiated a $70,000 contract for Community Anti-Drug Coalitions of America (CADCA), the largest drug prevention organization in the US, to facilitate the development of its “Scaling for Impact” strategy.•Created a strategic plan for CADCA’s “Scaling for Impact” strategy, highlighting core business development components, marketing, and implementation strategies.•Managed the design, development, and delivery of a two-day, eight-course training curriculum, focusing on design thinking, social architecture, and community performance.•Assessed the training programs, communication strategies and performance metrics of CADCA's 5,000 community coalitions and made recommendations to strengthen future efforts, programs, and initiatives.

Sunnyvale, California (Silicon Valley)

•Developed a go-to-market strategy for the KDDI R&D Laboratories Inc. Social Media Visualizer (SMV), an AI-driven web-based social media tool, utilizing Twitter analytics, detailed demographics and sentiment statistics.•Delivered a research and analysis report on all social media apps, web 2.0 services and web 3.0 market trends, and a value proposition summary of KDDI’s Social Media Visualizer (SMV)

Los Angeles, California

•Negotiated a $50,000 contract to improve the Chaser Brand clothing company’s growth strategy, and brand presence in the marketplace.•Collaborated with the brand strategy and retail management teams to deliver market research, competitive analysis reports and strategy recommendations to Chaser Brand executives, resulting in annual sales growth of 12% and increased margins from 2% to 40%.•Managed the implementation of a 6-month business strategy that included 3 off-site retreats and focused on design thinking to develop a company vision, re-align its organizational processes and improve the brand’s communication and marketing strategies.

Chicago, Illinois

•Delivered a go-to-market strategy for the beta phase of Diversity MBA Magazine’s (DMBAM) social media platform, to its executive leadership and C-Suite level executives of Fortune 500 and 100 companies.

Washington, Dc

•Negotiated a $25,000 contract for the Kennedy Street, Brightwood, Georgia Avenue Small Business Assistance Program.•Grew the business district’s annual sales by 2% through business development strategies, marketing plans, and social media campaigns of 19 businesses.• Developed and facilitated social media workshops for seven small businesses, which included training on how to develop marketing systems by utilizing social media platforms. • Collaborated with nine small businesses in developing content strategies and helping them utilize analytics to create highly effective communication programs and develop data-driven decision-making.• Collaborated with the Emory Beacon of Light’s internal communications team to write copy and design print advertising for its Kennedy Street, Brightwood, Georgia Avenue Small Business Districts’ annual shopping promotions campaign, involving more than 30 participating businesses. • Collected, tracked, organized, and maintained specialized retail data, to help develop and measure advertising effectiveness, and to determine advertising placement for 20 businesses in the Brightwood neighborhood.

Washington, Dc

•Founded TEDxWDC, "The Creative City: Creativity, Entrepreneurship and Innovation", which focused on Washington DC’s creative economy. Organized and developed photos, stories and testimonials for 25 conference speakers, for distribution through print collateral, email campaigns and social media channels; Facebook and Twitter.•Managed the marketing campaign for TEDxMidAtlantic 2010 and TEDxWDC, utilized analytics dashboards; Google and Hootsuite, to create highly effective communication initiatives and programs, which helped generate more than $100,000 in revenue, sponsorship and in-kind donations; attracting more than 100 speakers and drawing more than 1,200 conference attendees.•Collaborated with marketing and communications teams from nine strategic business partnerships, in order to create audience specific ads, copy, and digital content for the strategic business partner’s individual audience base, and in order to broaden the conferences’ target audience. •Developed copy, marketing collateral and materials, and invitations for recruitment related products, for more than 100 speakers for TEDxMidAtlantic 2010 and TEDxWDC.

Washington D.C.

• Facilitated the development, implementation, and evaluation of innovative recruitment initiatives, training programs and marketing strategies for the US Peace Corps’ 11 Regional Recruitment Offices (RRO's). Led the growth of diverse volunteer applicants by 3% in four years. Created and managed an outreach and strategic partners initiative, resulting in national nonprofit, public policy and philanthropic partnerships.• Managed Peace Corps’ Demographic Analysis Unit, by preparing, collecting, tracking, organizing, and maintaining demographic reports for recruitment marketing programs, and projects for eleven Regional Recruiting Offices (RROs), using data analysis software Claritas PRIZM NE. • Articulated and communicated special projects and assignments to various Agency stakeholders such as; Volunteer Recruitment Services (VRS), Regional Recruiting Offices (RRO’s) and strategic partners regarding diversity recruitment initiatives, recruitment training, information sessions and education panels. • Served as the Office of Minority Recruitment’s point of contact for Peace Corps’ 11 Regional Recruiting Offices (RRO’s), on all diversity recruitment matters pertaining to special projects, assignments and recruitment training and initiatives. • Supported Regional Recruiting Offices (RRO’s) in identifying problems, determining actionable events and establishing timelines and milestones, and recruitment strategies and campaign events.• Drafted minority recruitment policies and strategies for Volunteer Recruitment Services (VRS), the Regional Recruiting Offices (RRO’s) and other offices throughout the Agency, ensuring the efficiency and effectiveness of marketing and recruitment operations.• Translated quantitative data from demographic reports created by the Claritas PRIZM NE software into visual presentations that were shared with the Agency’s 11 (RRO’s), to assist in understanding its recruitment markets better.

Namibia, Southern Africa

• Assisted Namibia’s Ministry of Basic Education Sport and Culture with implementing its innovative PACE (Parents and Communities for Education) education reform projects, impacting more than 12,000 teachers and 300,000 students countrywide. Served in the village of Onankali, located in Ovamboland in the northern region of Namibia.

Master Of Business Administration (Mba), Marketing

Client Projects; ▪️Terra chips ▪️Walt Disney World ▪️Tanger Outlets - National Harbor (TangerCARES) ▪️Abbott Nutrition ▪️Small Batch Crush

Bachelors, Architecture