Ratapong Punsooc Email & Phone Number

Thailand

Job responsibilities:- Take full responsibility for the strategic direction of the business and develop and execute the plan for the growth- Ensure that the agency, in every area, delivers the best possible product, firmly grounded in a thoughtful, strategically sound understanding of the client’s business, the long-term direction, and the tasks at hand- Oversee the development and execution of annual brand plans- Take the lead role in building the client’s business and generating new strategies for agency-client partnerships- Take ownership in decision making on the client’s business- Guide the strategic direction of the client’s businesses and brands for partners and suppliers- Ensure that each partner of Account Management, Media, Strategic Planning, Creative and BTL are fully aware of the client’s objectives, timing needs, and deliverable requirements- Nourish and safeguard the client relationship, maintain contact, and build rapport on as many levels of the organization as possible- Stay abreast of client results. If objectives are not being met, determine reasons and initiate appropriate action.

Thailand

Role descriptions:Business Development – Identifying and driving opportunities to expand the adoption of our digital services. Developing, prioritizing and managing partnership pipeline, hitting quarterly sales targets along the way.Digital Ecosystem & Roadmap - Providing clients with robust digital marketing solutions and experiences that help a business grow and achieve its objectives.Team Development - Selecting the right people and developing their potential.

Bangkok

I worked closely with the international agency to build a digital marketing strategy and rollout plan for Garnier, Maybelline and etc.Role descriptions:- Manage the brainstorming process with the international agency (Publicis, McCann WorldGroup, Maxus and iProspect)- Conduct the primary research methodology and secondary research resources that lead to building a digital strategy for clients.- Write the most compelling creative brief and define KPIs to measure marketing efforts.- Lead the dialogue and present digital strategic direction to the client.

Bangkok

A very important question I asked myself is this: What do I want to do next in my career?

Bangkok Metropolitan Area

Role descriptions:- Implement the Board’s policies and strategies - Develop and present the strategic and annual business plans to the Board for approval. - Report to the Board on progress against the strategic and annual business plans on a regular basis. Typically, reporting against the annual plan will be monthly, while reporting against the strategic plan will be less frequent, although it should be at least two or three times a year. - Manage the day-to-day operations of the company. - Manage, motivate, develop and lead members of the Management Team. - Manage resources efficiently and effectively to achieve the company’s objectives. - Chair Management Team meetings. - Take a leadership role in establishing or developing the company’s culture and values. - Ensure that there is a fit between strategy and culture, and the company’s processes and structure. - Develop and implement a risk management plan.- Ensure that there is a succession plan in place.

Bangkok Metropolitan Area

Role descriptions:- Focus on personnel development, empowering the team to create and conduct a persuasive and effective strategy to clients.- Develop and lead the annual year planning process and country environmental assessment process; consolidate country plans; identify critical issues/opportunities.- Detail evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats.- Lead the business of insight-driven digital strategies from opportunity identification through to experience definition.- Develop strong relationships with clients.Accomplishments:- Promote to Managing Director.

Bangkok Metropolitan Area

Role descriptions:- Develop digital media strategies for top tier clients. - Develop and manage digital media plans. - Manage the day-to-day implementation and optimization of campaign activities.- Analyze research data and media/marketing information; issues and reports information to clients.- Actively participated in the conception and development of the digital media planning capability at the agency- Provide creative analysis and recommendations to creative teams and clients.- Manage the client relationship and function as the senior-level day-to-day point of contact, translating client objectives to digital recommendations.- Develop a complete understanding of clients business and related competitive marketplace.- Proactively provided guidance, creative thinking, emerging opportunities, and direction to clients.Accomplishments:- Direct Account revenue increased by 20% in 2010.- Customer satisfaction score of 8 of out of 10.

Role descriptions: - Support Country Manager for preparing the operation reports for customers.- Prepared and delivered presentations to clients, negotiated agreements, ensured the highest levels of customer satisfaction.- Manage Regional Branding, Trade Marketing, Partnership Engagement, PR, Social Media Marketing with Regional Marketing Manager. - Worked as a team with IMPAQ INTERACTIVE and MICROSOFT ADVERTISING WORLDWIDE.Accomplishments:- Increase sales revenues that built direct account sales to 700,000 THB in 14 days.- Analyze the online consumer behaviours and find a new business opportunity for sale, produced a 5% increase in total market share.

Role descriptions: • Manage effective one-brief document & contact strategy for each customers and partners campaign and align with relationship marketing process. • Manage effective internal and external communication by aligning with corporate branding and product branding, and customer campaign.• Develope Campaign Master Plan for FY09, and also sync up with Event Master Plan.Accomplishments:• Manage effective of Media budget on buying both on-line and off-line to ensure that we can save up to 30% of marketing budget of all campaigns.• Develop communication plans at least 12 campaigns in 5 months.• Manage vendor with effective marketing execution and under cost effectiveness, All Vendors to achieve 90% of Microsoft’s expectations.

Bachelor'S Degree, Management Information System

Activities and Societies: President of Student Committee, CMMU, 2005-2006

High School Certificate, Mathematics And Computer Science, 12