Nikhil J. Rath Email & Phone Number

British Columbia, Canada

- Curated market specific packaging restages for a global baby care brand, resulting in increased superiority versus competitors (7% organic growth in NA)- Provided retail shelf strategies for skin care brand, driving sales by 3% in NA - Collaborated with a leading beverage company in NA to innovate positioning strategies for next 3 years, leading to multiple training sessionsDesigned and managed researches to optimize shelf, portfolio, distinctive brand assets and packaging… Show more - Curated market specific packaging restages for a global baby care brand, resulting in increased superiority versus competitors (7% organic growth in NA)- Provided retail shelf strategies for skin care brand, driving sales by 3% in NA - Collaborated with a leading beverage company in NA to innovate positioning strategies for next 3 years, leading to multiple training sessionsDesigned and managed researches to optimize shelf, portfolio, distinctive brand assets and packaging across different FMCG categories. Pivotal in forging client partnerships and integrating agile methodologies. Responsible for managing and mentoring junior researchers. Show less

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

New Delhi Area, India

- Initiated remote consumer interactions in Africa amid pandemic- Assisted in brand building for one of the clients key categories - modern oral - Helped build brand book for a key brand, that was successfully implemented across the globe- Delivered solutions that increased market shares for a key brand in Africa, Europe and Asia- Instrumental in achieving annual target of 2020 within first two quartersPlanned and managed multi - country global studies. Designed… Show more - Initiated remote consumer interactions in Africa amid pandemic- Assisted in brand building for one of the clients key categories - modern oral - Helped build brand book for a key brand, that was successfully implemented across the globe- Delivered solutions that increased market shares for a key brand in Africa, Europe and Asia- Instrumental in achieving annual target of 2020 within first two quartersPlanned and managed multi - country global studies. Designed proposals as per client needs. Developed research tools and supervised fieldwork to ensure data collection is aligned with research objective. Curated actionable insights basis individual market nuances. Created and presented strategic reports to senior stakeholders. Show less

New Delhi Area, India

- Piloted usability studies for a leading social media platform which led to an increase in profit of 84 % in FY 2019 in India- Delivered insights around usability, merchandising, information architecture and navigation for a global e-tailer which were used as a basis to launch new profitable category pages in FY 2019 - Successfully achieved team annual target of 800,000 CAD in FY 2019Built new clientele by designing research proposals as per client's need. Developed and… Show more - Piloted usability studies for a leading social media platform which led to an increase in profit of 84 % in FY 2019 in India- Delivered insights around usability, merchandising, information architecture and navigation for a global e-tailer which were used as a basis to launch new profitable category pages in FY 2019 - Successfully achieved team annual target of 800,000 CAD in FY 2019Built new clientele by designing research proposals as per client's need. Developed and executed researches that are aligned to clients strategic objectives. Conducted fieldwork pan India, including ethnographies, usability tests, in depth interviews and group discussions. Created analysis frameworks and strategic decks for stakeholders. Responsible for day to day client management. Show less

New Delhi Area, India

- Conducted research studies to build product design while aligning with brand messaging to launch an innovative range of deodorants in India- Delivered actionable insights around packaging design, incorporated during launch of frozen food in FY 2017.- Scaled in-house technology platform usage for research studies.- Slashed project costs by 15% by effectively negotiating with suppliers in 2017Designed and implemented Quantitative and Qualitative studies across multiple… Show more - Conducted research studies to build product design while aligning with brand messaging to launch an innovative range of deodorants in India- Delivered actionable insights around packaging design, incorporated during launch of frozen food in FY 2017.- Scaled in-house technology platform usage for research studies.- Slashed project costs by 15% by effectively negotiating with suppliers in 2017Designed and implemented Quantitative and Qualitative studies across multiple categories, including FMCG, personal care, retail, fashion, consumer durables and more. Led in-house technology platform and assimilated it with research studies. In charge of supplier management, including negotiations, fieldwork briefing and quality check. Responsible for hiring and training new researchers as per ESOMAR standards. Show less

Mumbai Area, India

New Delhi Area, India

Pune Area, India

Bengaluru Area, India

Master Of Business Administration (M.B.A.), Communication Management

Bachelor'S Degree, Business/Commerce, General, First Class