Anjali Rathod Email and Phone Number

Manage and optimize paid search campaigns on Google Ads and Bing, conducting keyword research, A/B testing, and performance analysis to maximize ROI. Lead programmatic campaigns on The Trade Desk (TTD), focusing on audience targeting, real-time bidding, and optimization. Continuously adjust bids, targeting, and creative strategies to enhance CTR and reduce CPA. Provide detailed performance reports to clients, using data insights for improvements. Collaborate with internal teams to align paid search and programmatic strategies for a cohesive, multi-channel approach.

As a Junior Associate, acted as a liaison in client communication with key vendors, coordinating with the trafficking team, programmatic campaigns, sales, account managers, and external clients (US) through ticketing systems. Managed campaign quality control (QC) and reporting to ensure smooth execution and performance of campaigns

I worked at Teleperformance as a Senior Associate, handling client support for Equifax, a US-based consumer reporting agency. My role involved assisting US citizens with requests for employment verification, income verification, and providing Tax form 16.

I worked at Convergys as a Technical Support Associate for Optus NBN, assisting customers with phone and internet connection issues. My responsibilities included troubleshooting problems, raising support tickets, and coordinating technician visits to resolve the issues.