Building and strengthening agency/client relationships while managing client expectations and maintaining agency profitability. Maintaining P&L and achieving 150% revenue growth YOY. Spearheading cross-functional initiatives across departments to achieve business goals for bottom-line profits. Identifying and optimizing internal process flow and workforce to drive business objectives. Establishing performance goals for the e-commerce business and providing methods for reaching milestones with tangible KPIs. Identifying opportunities to improve business process flows and overall productivity of both performance and e-commerce functions. Hiring and managing employees to maximize productivity while training staff on best practices and protocols. Leading a team of 100+ across three offices located in Delhi, Mumbai, and Bengaluru. Crafting in-house proprietary tools to address current issues of hyperlocal campaign activation and e-commerce self-monitoring with crawler-based solutions.

Demonstrated exceptional knowledge of process optimization in relation to profit and loss using automation solution. Transformed processes keeping WFH scenario to reduce TAT and improve quality of output. Managed 100+ team members across 2 departments(Ecommerce & Performance), resulting in approximate 100% increase in annual revenue. Delivered leadership to executive team dedicated to driving ambitious targets with well-orchestrated plans. Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness. Relaunched Ecommerce offering in market to go beyond media.

Directed work of performance and ecommerce with automation solutions to drive efficient operations.Focused teams on developing innovative and cutting-edge approaches, frameworks with effective resource allocation and strategic planning.Created annual budget and developed comprehensive resource planning sheet to accomplish company objectives while staying within budget.Collaborated with management and fellow supervisors to organize operations and achieve demanding schedule targets.Expanded team size and revenue of ecommerce function simultaneously by over 550%

Built and strengthen agency/client relationships while managing client expectations and maintained agency profitability in North & East Markets of IndiaDeveloped and oversee overall marketing strategy, including paid media, creative, and brand presence for multi-million dollar accountsCollaborated with cross-functional teams to built and run integrated campaigns to achieve goals Supported Client Team with Performance Marketing Practice Lead in capacity planning & resource management for the team.Overseen development, roll out, and adherence of best practices across channels.Developed strong relationships with the clients, and key suppliers, leading team communications with stakeholders. Communicated with clients on subjects outside remit, and providing useful insight.developed In-depth knowledge of all programmatic platforms (e.g. - DSPs , DMPs, etc) operated as in-agency expert in the field of specialism, and demonstrated an excellent understanding of the overall media landscape.Supported client to develop and grow online commerce with the help of modular managed ecommerce practice.Managed and developed key vendor relationships - Google, Facebook, Amazon, Flipkart etcIdentified new platforms, partners & integrations, evaluate and existing platforms over time and maintained a POV.Developed thought leadership pieces & case studies to demonstrate role within wider industry as a display expert.Delivered quarterly, semi-annual, or annual updates on work quality.Gained a strategic understanding of the client’s business and KPIs, and how campaign optimizations meet those KPIs.Took ownership of in-channel planning and forecasting, testing, measurement, and optimization.Managed a team of 4 direct reports, and a larger team of 20 individuals.Lead through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner.Provided timely and actionable feedback to the team to aid in their development.

• Developed and oversaw overall marketing strategy, including paid media, creative, and brand presence for multi-million dollar accounts• Collaborated with cross-functional teams to build and run integrated campaigns that achieve goals• Mentored members of the account team, aiding in oversight of client accounts and maintaining best practices• Lead the strategic development of Biddable Media plans for all clients and for the agency• Integrate Biddable media plans into holistic, cross-channel strategies across our capabilities• Develop, oversee and grow the Biddable Media Team and our client base• Train & develop team members from hire through the duration of their careers• Manage the production of insightful analysis for our Biddable programs• Supply expert Search and Biddable Media points-of-view and perspectives during client meetings • Help to continually develop best practices within the field of Search and Biddable Media

Lead the translation of client briefs into well thought out Biddable Media plans• Oversee the smooth launch of campaigns• Continual improvement of performance via hands-on optimization• Develop & implement a structured "test & learn" strategy for each account• Manage the production of truly insightful analysis and engaging client reviews• Demonstrate the effectiveness of team planning and optimization• Supervise the work of junior team members, ensuring the timely delivery of high quality campaigns• Create a process for ongoing professional development for junior team members• Supply expert Search and Biddable Media points-of-view and perspectives during client meetings • Play a large role in building and reinforcing strong, positive client relationships• Help to continually develop best practices within the field of Search and Biddable Media

Expertise across all engines, including Google, Yahoo, Bing, etc.• Experience with multiple measurement tools & platforms, including Google AdWords, DoubleClick Search, Coremetrics, Omniture, etc.• Researched, planned and executed large scale domestic and international search advertising campaigns for top clients with budgets exceeding $1MM/month• Updated SEM reporting and created performance reports that coincided with optimizations• Provided daily, weekly, and monthly reports outlining trends and opportunities• Synthesized existing data from internal and external stakeholders• Industry keyword research & analysis; keyword competitor analysis by vertical • Strategic keyword generation focused on searcher progression and business cycle• Created and reviewed ad copy that maximized QS and increased CTRs• Investigated and resolved under-performing campaigns• A/B multivariate testing – ad copy, landing pages, etc.• Responsible for e-commerce product updates; discontinued items & new items• Monthly in-depth analysis of current campaigns, with ROI analysis• Identified expansion opportunities in existing or potential channels• Communicated effectively with Account Services & clients

• Managed paid search accounts for multiple clients in Google & Bing• Developed SEM strategies to achieve client goals based on research of current trends• Managed goals related to ROAS, CPS, CPA, traffic, revenue, etc.• Optimized accounts using multiple platforms including DoubleClick for Search• Utilized tracking/analytics tools such as Coremetrics & Google Analytics• Created functional & client-ready reports allowing for easy analysis of accounts• Performed account audits for new clients to identify opportunities and threats within the account• Worked with account executives to ensure deliverables were completed on time & on budget• Addressed any client questions regarding performance

Google Adwords, Yahoo Sponsored Search, MSN Ad Center