I led the creation of and strategic vision for a new team focused on driving 1st-party data acquisition and data enrichment to improve user-specific experiences with our brand. I manage the team responsible for standardizing, scaling, and maintaining acquisition programs. My team is also responsible for assisting in the development of a shared language framework and driving alignment across key stakeholders in the business. All of this effort is aimed to strengthen our data foundation to elevate enrichment gaps and improve 1st-party experiences with our users.

I manage the team responsible for planning the strategic placement of all relevant solutions for each unique end user communications calendar. We are responsible for researching and aligning business priorities to drive marketing alignment and execute end-user specific omni-channel campaigns. In addition, we act as internal resources on behalf of our end users. Our team actively drives core vertical acquisition (lead generation) to increase 1st-party data so our brand teams can provide more relevant solutions, to more end users, more often.

I lead the campaign planning, strategy and development for our outbound brand teams aimed specifically at remodeling and general contracting end users. I also lead the brand campaign strategy for new products and overdrive categories aimed at multiple users in our database. In addition to acting as an internal brand resource for our end users, I actively develop and execute core vertical acquisition (lead generation) tactics to increase 1st-party data so our teams can provide more relevant solutions, to more end users, more often.

I am responsible for leading the planning and development of paid online advertising, including digital display and social media. I analyze metrics and performance data to provide strategic recommendations for Google Adwords, paid online advertising and website optimizations. I'm accountable for monitoring and responding to all online reputation management comments and reviews on Google, Bing, Facebook, Yelp and other various social media sites. I provide ongoing consultation of digital marketing and user experience insights/recommendations, especially during campaign planning. It is my responsibility to execute all e-mail marketing development and deployment via MailChimp, ExactTarget (Salesforce) and HealthBanks platforms. I oversee the planning, development and execution of all organic social media posts as well as author content and blog posts on Froedtert.com (Drupal) and other microsites (Wordpress).

In managing the day-to-day communication and client relationships, I am responsible for overseeing the scope of multiple integrated projects, timelines and budgets reaching upwards of $2.5 million. As a strategic partner, I help research, plan and write campaign briefs that lead teams to develop and execute successful branding and advertising initiatives according to sales and market trends. As the first and last line of defense, I am accountable for the quality assurance review process for all print and digital deliverables. I lead the management of client projects and assisted the upper management team (including CEO and President) during the relocation of our corporate headquarters. I also help coach administrative assistants for future account management positions. Primary client focus is on Sauder Woodworking Co., Eastman Chemical Co., and The Standard.

Our Business Creates Ideas. Our Ideas Create Business. In managing the day-to-day communication and client relationships, I am responsible for managing the scope of multiple projects, timelines and budgets while helping navigate an organizations digital marketing efforts. Act as a content manager/administrator for multiple Kentico content management systems (CMS), a SiteCore CMS as well as an author of various Silverpop email marketing campaigns. Assisted in writing and managing the development of most digital new business responses in 2013.My account portfolio includes: MillerCoors, SABMiller Market Development Americas, GE Healthcare, Master Lock, Lake Express, Pierce Manufacturing, Travel Wisconsin (Wisconsin Department of Tourism) Sony Playstation, and Schreiber Foods.My new business portfolio includes: Bridgestone/Firestone, CUNA Mutual Financial Group, Generac, I-CAR, Johnson Controls, Quarles & Brady, Robert W. Baird & Co., Medela, John Michael Kohler Arts Center and Quad/Graphics

Third Ward Digital (TWD), a division of Laughlin Constable, helps develop strategies and execute projects and campaigns for clients with smaller budgets.Manage the day-to-day communication and client relationship with our clients. I am responsible for managing the scope of multiple projects, timelines and budgets while helping navigate an organizations digital marketing efforts.

I help guide corporations through the ever changing sea that is digital marketing. I assist with the interactive marketing efforts of MillerCoors, Pierce Manufacturing and Schreiber Foods through the use of Content Management Systems and social media.

Assist in website development, retail operations, project management, trade shows, advertisements, production of yearly calendar, invoices and purchase orders.

Relationship ministry, Communicate/educate engaging and interactive lesson plansDevelop and plan weekly agendas

Supervise 4 Graphic Artists, 3 Bloggers and 1 Social Media Intern. Manage and oversee every print, electronic and visual project that goes through our office.Design monthly newsletter that is distributed to all student groups and organizations.

Responsible for booking 7-10 nationally known speakers per yearDevelop and maintain positive relations with agents and organizationsAccountable for marketing and promoting eventsExperience supervising the staff of a student organization

Lead 2 - 3 campus tours a week for prospective studentsCorrespond with prospective students and parentsAssist in miscellaneous office work

Promotional Model/Brand Ambassador for US Cellular and Nintendo.Convey product and service knowledge through unique selling points and demonstrations.Emcee experience at countries largest Italian-American festival.

Train new and current employeesCommunicate with the public on a daily basisResponsible for providing quality and friendly serviceExperienced in cash handling and record keepingCoordinate operating procedures