Brian Ratzker Email and Phone Number
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A results-driven Digital Marketing professional with 15+ years of experience across SEO, Technical SEO, Content Strategy, Integrated Media Strategy, Account Management, and Digital Analytics. I have implemented successful growth strategies across various industries, such as Hospitality, SaaS, B2B, Retail, Pharmaceutical, and Publishing.● Achieved a 75% increase in revenue YoY for a luxury hospitality client by spearheading the development and implementation of a digital marketing strategy, delivering business impact through strategic demand generation and cultivating client relationships.● Generated a comprehensive SEO Content Strategy for a Luxury Hospitality client resulting in a $1.2M increase in revenue, driving significant business growth and elevating their market positioning.● Developed a content development SEO strategy for a global SaaS brand, which led to a 150% increase in Organic Search visits.My passion lies in leveraging digital analytics to craft data-driven strategies that propel client growth. I excel at audience segmentation, persona development, and building impactful storytelling decks. I foster a collaborative environment where I share thought leadership and professional development opportunities to elevate our team's performance and deliver exceptional results.
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Search Engine Optimization ConsultantHighway One MarketingFort Lauderdale, Fl, Us
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Seo & Digital Marketing ConsultantData First Digital Aug 2024 - PresentBoca Raton, Florida, United States● Transforming complex data into actionable insights, driving SEO, Paid Media, and Content Strategies. ● Analyzing audiences, competitors, and market trends to develop campaigns that deliver measurable results.● Employ a data-centric approach to help brands reach target audiences and achieve business objectives. -
Search Engine Optimization ConsultantCatalyst Inc. Aug 2024 - Present -
Executive Director, Client Success & Performance Marketing StrategyAcronym Nov 2022 - Aug 2024United States● Achieved a 75% increase in revenue YoY for a Luxury Hospitality client by spearheading the development and implementation of an Integrated Media and SEO strategy.● Elevated a team of 15 (CS, SEM, Paid Social, Display, SEO) and increased productivity through compassionate thought leadership and professional development.● Fostered strong relationships with key client stakeholders by ensuring alignment on the digital marketing strategies to support their business goals.● Developed and executed a local SEO strategy for a global luxury hospitality brand, including optimization of Google Business Profiles, local schema implementation, and location-specific content frameworks, resulting in a 65% increase in local search visibility.● Increased cross-channel campaign performance effectiveness by proactively identifying new growth strategies and optimizing existing efforts, which resulted in accelerated business goal achievement across KPIs.● Utilized data-driven insights and storytelling to create compelling media strategies and performance review decks. -
Executive Director, Seo And Performance Marketing StrategyAcronym Apr 2017 - Nov 2022Greater New York City Area● Implemented Smart Shopping campaigns for a Luxury Hospitality Retail website improving media efficiency by 15% and driving 29% more revenue.● Drove a 132% increase in client revenue by implementing an innovative full funnel Paid Social strategy by testing expanded creative formats and new tactics.● Generated a comprehensive SEO Content Strategy for a Luxury Hospitality client resulting in a $1.2M increase in revenue, which achieved significant business growth in a lucrative market segment.● Achieved a 75% increase in ROAS by leading an integrated media strategy for the launch of a Luxury Hospitality Retail website, which exceeded revenue goals and built awareness to drive future growth.● Implemented an SEO strategy for a Pharmaceutical client and achieved 1st page rankings for 43% of their high-priority keywords in less than 60 days.● Led an SEO migration strategy for a luxury hospitality website, including URL mapping, redirect implementation, and content preservation, resulting in 100% retention of organic search visibility and rankings across 100,000+ URLs post-migration.● Designed a performance model for a Luxury Hospitality Brand yielding a 64% increase in new visits and a 43% increase in revenue through Paid Search.
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Director, Seo And AnalyticsAcronym Feb 2014 - Apr 2017New York, New York● Implemented a Global SEO strategy that drove an 88% lift in organic search traffic and an 81% increase in revenue for a Luxury Hospitality client.● Developed an SEO Content and Structured Data Strategy for a global SaaS brand which led to a 150% increase in organic search traffic.● Led comprehensive technical SEO audits for a global SaaS brand, implementing JavaScript rendering optimization that improved crawl efficiency by 40% and established monthly benchmarking protocols for continuous performance monitoring.● Architected and implemented an international SEO framework including hreflang and domain structure optimization for a global SaaS brand, resulting in a 45% increase in organic search visibility across non-English markets.● Drove 16% YoY revenue growth for the Analytics department, by deepening Adobe partnership and nurturing client relationships.
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Online Marketing ManagerGourmetgiftbaskets.Com Feb 2010 - Feb 2014● Implemented a $7M multi-channel media strategy which led to a 22% increase in revenue YoY.● Increased organic traffic by 15% through striking distance optimization and content strategy.● Utilized multi-channel attribution modeling to successfully drive $1M in incremental revenue by expanding our investment in Programmatic Display. -
Co-Founder, Seo, Paid Search And Business DevelopmentSilverback Marketing Aug 2007 - Jan 2010 -
Co-Founder, Seo, Paid Search And Business DevelopmentUsweb Mar 2002 - Jun 2007
Brian Ratzker Skills
Brian Ratzker Education Details
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Marketing
Frequently Asked Questions about Brian Ratzker
What company does Brian Ratzker work for?
Brian Ratzker works for Highway One Marketing
What is Brian Ratzker's role at the current company?
Brian Ratzker's current role is Search Engine Optimization Consultant.
What is Brian Ratzker's email address?
Brian Ratzker's email address is br****@****ail.com
What is Brian Ratzker's direct phone number?
Brian Ratzker's direct phone number is +163152*****
What schools did Brian Ratzker attend?
Brian Ratzker attended Penn State University.
What are some of Brian Ratzker's interests?
Brian Ratzker has interest in U2 (Band), Hockey Equipment, Music, The Internet, Californication (Tv Series), Movies, Wired (Magazine), Techmeme, The Office, The Beatles (Band).
What skills is Brian Ratzker known for?
Brian Ratzker has skills like Online Marketing, Seo, Google Analytics, Sem, Web Analytics, Marketing, Ppc, Online Advertising, E Commerce, Link Building, Digital Marketing, Google Adwords.
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