Brian Ratzker Email & Phone Number

Fort Lauderdale, FL, US

Boca Raton, Florida, United States

• Transforming complex data into actionable insights, driving SEO, Paid Media, and Content Strategies.
• Analyzing audiences, competitors, and market trends to develop campaigns that deliver measurable results.
• Employ a data-centric approach to help brands reach target audiences and achieve business objectives.

United States

• Achieved a 75% increase in revenue YoY for a Luxury Hospitality client by spearheading the development and implementation of an Integrated Media and SEO strategy.
• Elevated a team of 15 (CS, SEM, Paid Social, Display, SEO) and increased productivity through compassionate thought leadership and professional development.
• Fostered strong relationships with key client stakeholders by ensuring alignment on the digital marketing strategies to support their business goals.
• Developed and executed a local SEO strategy for a global luxury hospitality brand, including optimization of Google Business Profiles, local schema implementation, and location-specific content frameworks, resulting in.
• Increased cross-channel campaign performance effectiveness by proactively identifying new growth strategies and optimizing existing efforts, which resulted in accelerated business goal achievement across KPIs.
• Utilized data-driven insights and storytelling to create compelling media strategies and performance review decks.

Greater New York City Area

• Implemented Smart Shopping campaigns for a Luxury Hospitality Retail website improving media efficiency by 15% and driving 29% more revenue.
• Drove a 132% increase in client revenue by implementing an innovative full funnel Paid Social strategy by testing expanded creative formats and new tactics.
• Generated a comprehensive SEO Content Strategy for a Luxury Hospitality client resulting in a $1.2M increase in revenue, which achieved significant business growth in a lucrative market segment.
• Achieved a 75% increase in ROAS by leading an integrated media strategy for the launch of a Luxury Hospitality Retail website, which exceeded revenue goals and built awareness to drive future growth.
• Implemented an SEO strategy for a Pharmaceutical client and achieved 1st page rankings for 43% of their high-priority keywords in less than 60 days.
• Led an SEO migration strategy for a luxury hospitality website, including URL mapping, redirect implementation, and content preservation, resulting in 100% retention of organic search visibility and rankings across.

New York, New York

• Implemented a Global SEO strategy that drove an 88% lift in organic search traffic and an 81% increase in revenue for a Luxury Hospitality client.
• Developed an SEO Content and Structured Data Strategy for a global SaaS brand which led to a 150% increase in organic search traffic.
• Led comprehensive technical SEO audits for a global SaaS brand, implementing JavaScript rendering optimization that improved crawl efficiency by 40% and established monthly benchmarking protocols for continuous.
• Architected and implemented an international SEO framework including hreflang and domain structure optimization for a global SaaS brand, resulting in a 45% increase in organic search visibility across non-English.
• Drove 16% YoY revenue growth for the Analytics department, by deepening Adobe partnership and nurturing client relationships.

• Implemented a $7M multi-channel media strategy which led to a 22% increase in revenue YoY.
• Increased organic traffic by 15% through striking distance optimization and content strategy.
• Utilized multi-channel attribution modeling to successfully drive $1M in incremental revenue by expanding our investment in Programmatic Display.