Robert Rauffer Email & Phone Number

New York, Ny, Us

I am a founding member of this award-winning premium music-driven production company. I am responsible for creating and producing a diverse range of strategies, including all-star concert events, broadcast specials, festivals, tours, and documentaries. My role involves leading the creative direction of the corporate and marketing communications team focused on developing digital and traditional marketing campaigns, web/mobile applications, video/motion graphics, pitch decks/creative briefs, experiential activations, branded content, sponsorship programs, stage design, and merchandise.As the Senior Producer and project manager, I oversee the production of large-scale multi-camera live events and unscripted documentaries that air on various networks, including A&E, AMC, CBS/PARAMOUNT+, CMT, FACEBOOK, MTV, PBS, SUNDANCE, and YOUTUBE. Additionally, I serve as the lead Editor for both long-form broadcast productions and short-form video content.As a key member of the agency leadership team, I play a crucial role in influencing strategic planning, brand direction, and internal processes, including production workflow, staffing, operations, and production financing. I manage a team of freelance producers, writers, designers, marketers, and publicists, as well as over 150+ crew members during production.Furthermore, I led the development of Blackbird Presents' mobile-first ecommerce application and boutique retail experience. I've overseen the design, development, and sales of all event-branded and Blackbird-branded merchandise, resulting in increased revenue year over year to 5M+ sales.Recent Projects: Long Story Short: Willie Nelson 90 (Theatrical Release, Producer/Creative Director 2023), Willie Nelson & Family (Five-Part Episodic Series, Sundance, Co-Producer 2023), Kenny Rogers & Dolly Parton All In For The Gambler (Special, CBS/Paramount+, Producer/Editor 2021), Peace Through Music The United Nations 75th Anniversary (Special, MTV, Producer/Editor 2020).

New York, Ny, Us

I was the co-creator of Cambio, spearheading the development of product design and social content strategy for this leading millennial-focused video entertainment platform that AOL acquired after a successful launch. This mobile-first application garnered over 50M page views per month, with 20M in paid media and a remarkable 300% YOY growth in unique views. During my tenure at AOL, I oversaw the creative direction of UX/UI, corporate and show branding, and digital marketing campaigns, collaborating closely with business stakeholders, including the marketing communications team, content, sponsorship, and adtech teams, to devise effective strategies that contributed to the success of this innovative digital application. I was also responsible for managing the production of scripted and live/unscripted short-form video content, optimizing engagement for social distribution. Additionally, I directed an agile team of goal-oriented designers, engineers, analysts, and content creators, guiding all aspects of product design and development processes and establishing budgets, goals, success metrics, and roadmaps for all product releases.Notable Talent: The Jonas Brothers, Demi Lovato, Meaghan Martin, Jordin Sparks

Us

I co-led a full-service digital media, brand strategy, and business development firm. Our team produced award-winning websites, mobile apps, ecommerce applications, branded marketing campaigns, sponsorship activations, and social video content for renowned entertainment brands and high-profile personalities. Due to my exceptional performance, I was promoted to the position of Chief Innovation Officer / EVP. In this role, I oversaw all creative production and led a dynamic team of designers, developers, marketers, video producers, and strategists. Together, we successfully secured multiple high-profile accounts and delivered large-scale marketing programs while consistently driving revenue growth. Our outstanding work was recognized through numerous awards for our contributions.As the EVP, I served as the primary point of contact for our esteemed clientele. I directed creative brainstorming sessions, guided design and development processes, managed production, and ensured the timely delivery of our projects. Notable clients I had the privilege of working with included Muhammad Ali, Brad Pitt, NHL, NFL, AOL, Tom Brady, The Jonas Group, and others.During my tenure at MGX Lab, I played a pivotal role in co-creating Cambio. This groundbreaking venture involved a partnership with AOL and The Jonas Group, resulting in the successful launch of the highly acclaimed Cambio digital network. Cambio quickly rose to become the #2 Comscore-ranked platform and was eventually acquired by AOL in 2012.

Co-founded and spearheaded the design agency specializing in brand development, product UX/UI design, integrated marketing campaigns, and video productions. I oversaw a team of designers, developers, video producers, digital product managers, and marketers to create impactful creative work that received numerous Telly and Webby Awards. As the head of business development, I cultivated client relationships and pursued new business opportunities. I managed third-party relationships with vendors, freelancers, and contractors. Notable clients included USOC, US Ski & Snowboarding Team, US Swim Team, AOL, PR Newswire, Red Bull, Cingular Wireless, and AT&T.

New York, Ny, Us

I led the creative and digital production process for clients at this highly acclaimed, award-winning digital agency. In my client-facing role, I developed and presented project proposals, winning multiple client projects for the agency. I established the strategic direction and vision for digital products, marketing campaigns, and other creative endeavors. I supervised the UX/UI design and development of digital applications for renowned Fortune 500 companies, including 1800flowers.com, adidas, Atkins Nutritional, DoubleClick, Scholastic, and Smart Money. Additionally, I handled operational tasks such as budgeting, resource allocation, scheduling, and delivery.

Associate Of Arts And Sciences - Aas, Marketing

Bachelor Of Arts - Ba, Communications