Rauhaan Khan Email & Phone Number

London, Gb

London Area, United Kingdom

London Area, United Kingdom

• Led data-driven product strategies across various functions of the platform by meticulously identifying and analyzing deficiencies in the product funnel, traffic acquisition (primarily SEO), and user experience. This involved comprehensive examination and assessment to ensure a thorough understanding of the challenges and opportunities present in each area of focus. • Introduced visibility into the performance of the most crucial components of the website. This included data collection for all user interactions with these components, ensuring accurate flow of data and effectiveness of performance metrics. • Architected a robust tracking system to accommodate new components, address potential tracking gaps, and streamline analytics.• Constructed a range of dashboards serving various purposes, such as establishing single sources of truth, AB testing, fostering product growth, and analyzing user engagement. • Played a pivotal role in conducting over 15 AB test experiments, bringing visibility and actionable insights into the performance of each individual change. This included assessing its broader impact across all variation groups throughout the website and giving final go ahead or rollback verdicts. • Built an in-house Gen AI tool that consumes search engine related data from different internal and external sources and comes up with metadata providing competitive search engine optimization.

Dubai, United Arab Emirates

Developed a Streamlined Campaign Launch Process:• Instituted an efficient and agile process for initiating customer engagement campaigns, dramatically reducing the time required for launch from several weeks to just one day.• Utilised industry best practices to ensure a seamless and rapid deployment, enhancing overall campaign effectiveness.Strategic User Segmentation for Targeted Communication:• Implemented advanced user segmentation techniques based on their interactions with the platform, creating highly targeted audience segments.• This approach ensured personalised communication, significantly improving engagement and response rates.Diversified Communication Strategies for Improved Conversions:• Orchestrated a range of communication strategies, including retargeting efforts aimed at users dropping off at different stages of the sales funnel.• Successfully drove a notable 2% uplift in overall platform conversions, showcasing the effectiveness of tailored communication in optimising user journeys.In transforming customer engagement, I led the development of an efficient campaign launch process, drastically reducing initiation time and ensuring smoother execution with industry best practices. Strategic user segmentation based on platform interactions facilitated targeted communication, enhancing the user experience.Diversified communication strategies, including retargeting at various funnel stages, led to a 2% increase in platform conversions. Addressing drop-offs and tailoring communication underscored the impact of strategic engagement, reflecting a commitment to innovation and customer-centricity, positioning for sustained growth and heightened user satisfaction.

Pakistan

• Part of the implementation partner team of MCB Bank providing online banking services to 10000+ bank back-office employees operating from 1400+ branches, and a nationwide user base of over 7 million.• Implemented and successfully launched Oracle Banking Digital Experience (OBDX) product remotely for MCB Dubai Chapter providing 98% weekly availability for back-office and corporate users by the 3rd week of launch, achieving high customer satisfaction within the first month. • Preceded the OBDX launch with data migration and customization activities in collaboration with Oracle support and various 3rd party service providers. • Performed Bottleneck analysis by visualizing textual logs extracted from the online banking applications identifying components and subsystems causing delays, reducing screen load up time by 43% in peak traffic.

Pakistan

• Installed IBM CORBA probing subsystems enabling the monitoring of over 12,500 base station sites catering to over 65 million subscribers nationwide.• Reduced daily average ticketing time of over 400,000 alerts from 8 minutes to 6 minutes in off-peak traffic and 14 minutes to 11 minutes in peak traffic by incorporating structural Database changes• Brought up 24/7 system availability from a weekly average of 84.9% to 96.7% by redesigning the ticketing route incorporating robustness at the most frequent points of failure. • Devised a Ticket Predictive strategy that anticipated base station malfunctions reducing a general ticket resolution time by 2 minutes in critical sites and by 3 minutes in high importance sites.

Lahore

• Derived a Data Warehouse schema from an existing Database Model using principles of dimensional modelling.• Developed a real-time ETL mechanism for Data Warehouse population aiding the development of live analytics dashboards on Microsoft Power BI.

Bachelor'S Of Science, Computer Science

Gold Medal

Education record