Raul Mendoza Email and Phone Number
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I'm an innovative, purpose-driven global marketer and strategist with a career focused on elevating brands and driving product and organizational performance for industry leaders like Levi’s and Instagram.With a strategic and intuitive approach, I specialize in creating visionary plans that turn into impactful actions, uniting diverse talents across creative, merchandising, design, marketing, and partnerships.As a Brand Marketer, I excel at solving complex problems to drive brand affinity and business growth. With my expertise in digital and social marketing, I've led the transformation of retail from physical to digital spaces. Having led cross-functional teams across the Americas, EMEA, and APAC, I've navigated all aspects of the business, from brand management to strategy, communications, merch/design and sales. At Levi’s, I played a vital role in rejuvenating an iconic brand, targeting a younger demographic through strategic partnerships, product collaborations, and forward-thinking campaigns. At Meta, I honed my digital skills and developed a performance marketing perspective, enabling me to create brand campaigns that propel the business forward.
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Brand / Pr / Partnerships / CollaborationsEverlane Jan 2024 - PresentSan Francisco, Ca, Us
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FounderRaulmendoza.Com Aug 2023 - PresentAs a freelance brand consultant, I collaborate with influencers, content creators, and mid-sized to small businesses in the tech and apparel/retail sectors. My expertise lies in crafting robust foundational brand marketing strategies and frameworks that span across social media, digital platforms, direct-to-consumer (DTC) channels, go-to-market strategies, e-commerce, and strategic collaborations. I bring a results-driven approach to enhance brand visibility, engagement, cultural applicability and overall market presence for my clients.
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Director, Brand & StrategyMedia.Monks Aug 2021 - Jun 2023London, England, GbAs Meta's Marketing Strategy Director for Commerce, I led efforts to establish Instagram's Shopping business, driving revenue growth and customer engagement with new products such as Shop ads and Live Shopping. I collaborated closely with executive leadership and key stakeholders, fostering partnerships with sales, product, data science, customer support, and operations to ensure strategic alignment and success of commerce initiatives. My role involved comprehensive marketing strategies targeting both large (Nike) and SMB-sized businesses, encompassing content strategy, integrated marketing planning, and lifecycle marketing. Additionally, I managed agency-side responsibilities, including campaign briefs, creative production oversight, asset hand-off, and client retention and growth planning.*NDA applies to the shareout of work -
Director Of Strategy, Facebook Commerce [Acquired]Firewood Feb 2021 - Aug 2021San Francisco, Ca, Us -
Senior Brand Marketing ManagerLevi Strauss & Co. Jun 2018 - Sep 2020San Francisco, California, UsDeveloped and implemented seasonal marketing campaigns, go-to-market strategy, partnerships / collaborations for Levi's largest market (USA); these would include Levi’s Vintage Clothing, Levi's Made & Crafted, Levi's Skate, Levi's Commuter, Levi’s Authorized Vintage, Pride, Levi’s Music Project, sustainability (Levi's Wellthread), Levi's RED and collaborations with Nike, Google, Denim Tears, Justin Timberlake, Star Wars and others. Hyperfocused on creating and building long term brand equity by consistently fueling the marketplace with innovative and leading energy capsules.Successful Wins:• Delivered 3B impressions with ad value of $42M on a budget of $100K for the Levi’s x Denim Tears collaboration in 2020. • Achieved 12B+ impressions globally realizing $100M in immediate value in 2019; 9B impressions in 2019 and 6B impressions in 2018 at Coachella, yielding 1B for Hello Kitty and 250M for Heron Preston.• Member of core leadership team that elevated ROI above $1, while also increasing brand consumer equity and strength with improvement YoY.• Strategic and Integrated Marketing Lead for the 2 Levi’s® x Nike footwear releases that generated viral social and PR buzz and a sell-through within 3 days. -
Brand Marketing ManagerLevi Strauss & Co. Sep 2016 - Feb 2018San Francisco, California, UsLed the development of seasonal marketing campaigns for both B2B (wholesale; nordstroms, saks, etc.) and B2C (owned channels; social, ecom, in-store / retail, experiential activations, brand partnerships). This work included overseeing communication / PR strategy, developing seasonal media briefs and overseeing media buy, working cross-functionally with sales and merchandising to hit key goals. Spearheaded regional and global product collaboration & partnership strategy through marketing campaign development and internal / external stakeholder management on key collaborations with: Google, Nike, Off-White, Lily Aldridge, Josh Peskowitz, etc.Successful Wins:• Led Levi’s x Google launch which won as Best Wearable at SXSW in 2018 and named one of the Best Brand Activations by multiple outlets and industry leaders.• Delivered over 1 billion impressions for Levi’s’ Google Jacquard with 75% sell-through and an ad value of $50M+.• Oversaw key B2B account growth within Levi's key 'premium' category with Amazon (Shopbop), Nordstroms and key top-tier boutique doors.
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Global Brand Marketing ManagerLevi Strauss & Co. Dec 2012 - Sep 2016San Francisco, California, UsDeveloped yearly / seasonal Global Marketing for key brand + business initiatives for the Americas, Europe, Asia Pacific regions: seasonal briefs, brand strategy, brand positioning, campaign development & execution, oversaw regional implementation, managed global budgets, oversaw internal and external comms teams / PR, content strategy and content production of seasonal toolkits (social, digital & print, OOH, DTC / retail).Successful Wins:• Lead marketer in the rebrand and launch of Levi's Made & Crafted; developed new look & feel alongside cross-functional partners in creative, merchandising, design and sales.• Launched 3 new Instagram handles for Levi's Made & Crafted, Levi's Vintage Clothing and Levi's Skateboarding; accumulated over 500K followers within the first 12-months.• Marketing member of global team to successfully launch Levi’s Commuter Collection focused on a new youthful Levi's demographic with delivery of 3X increase in product SKUs.• Spearheaded launch of first Skate collaboration with Nike that sold out within the first 7 days in stores.• Piloted social and influencer outreach for all collaborations and collections that yielded a 120% increase in Brand public relations coverage.
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Global Brand Marketing CoordinatorLevi Strauss & Co. Jul 2011 - Dec 2012San Francisco, California, UsMarketing Campaigns: Facilitated campaign tracking through KPI development, analysis and reporting. Managed key relationships with internal stakeholders and external influencers / creators / designers by working with existing partners while proposing new partnership opportunities based on Brand and business goals. Spearheaded relationship management with Nike, Supreme, Filson, Pendleton, Billy Reid, Opening Ceremony and LA MOCA.
Raul Mendoza Skills
Raul Mendoza Education Details
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San Francisco State UniversityMinor-Philosophy
Frequently Asked Questions about Raul Mendoza
What company does Raul Mendoza work for?
Raul Mendoza works for Everlane
What is Raul Mendoza's role at the current company?
Raul Mendoza's current role is Brand Marketer | Partnerships | Ex-Meta | Ex-Levi's.
What is Raul Mendoza's email address?
Raul Mendoza's email address is rm****@****uss.com
What is Raul Mendoza's direct phone number?
Raul Mendoza's direct phone number is +141550*****
What schools did Raul Mendoza attend?
Raul Mendoza attended San Francisco State University.
What skills is Raul Mendoza known for?
Raul Mendoza has skills like Marketing, Fashion, Brand Development, Brand Management, Apparel, Management, Creative Direction, Advertising, Social Media, Digital Marketing, Copywriting, E Commerce.
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