Managed and executed sales strategies, cultivating and maintaining strong client relationships. These include leading commercial programs at all levels with telco carriers (AMX, AT&T) and retailers across the Latam Hispam region (Mexico, Colombia, Peru, Central America and Caribe) to boost sales of Qualcomm based devices and increase market share in high value brackets. Supported all smartphone launches, marketing campaign and sell thru programs that helped position Snapdragon as the preferred chipset brand. Demonstrated expertise in consumer, digital marketing, B2B sales, market analysis and product knowledge to drive business growth. • Spearheaded market expansion efforts to ensure Qualcomm as a leader in the premium Android smartphone ecosystem, leading to a significant increase in the company's footprint within the carrier segment across key markets in the region (Mexico, Colombia, Peru, Central America and Caribe), resulting in a 35% growth in market share within 2015-2023.• Orchestrated key partnerships with major telecommunications carriers, leveraging innovative chipset solutions to enhance their network infrastructure and support their digital transformation initiatives.• Successfully negotiated and closed high-value contracts with key Systems Integrators, and device manufacturers to develop digital transformation solutions in the region, securing long-term commitments and positioning Qualcomm as a key partner in new verticals (agro, health, manufacturing).

• Manage the relationship with all carriers within the Central America region regarding marketing strategies. The position involves developing and executing regional communication plans for product and services launches to maximize sales of BlackBerry offerings through the channel, from the end users to the distributors and partners.• Manage a regional budget for all marketing plans and negotiate with the carriers in order to maximize its use and ensure positive results that meet all sales and marketing goals.• Develop relevant branding positioning initiatives across the region through POS activities, press and social media coverage.• Work cross-functionally and ensure alignment between the Country/Regional/Global teams, and other RIM departments to achieve revenue and retention objectives

Description:• Responsible for the sales channels and distribution development for Nextel Mexico within the Marketing organization. Designed different business models for each sales channel (direct, distributors, retailers, call center, corporate sales) in alignment with the company’s financial and commercial goals.• Design and implementation of distributors’ development programs, sales incentives, training and loyalty programs.• Implementation of new retail channels and new business models relevant to the market.Key Achievements:• Project lead for the development of a new retail sales system. 45% sales increase in all retail channels.• Managed and developed Nextel’s participation in Costco. This involved an 18 month negotiation with the retailer, developing several scenarios, commercial and commissioning schemes. Once started, this channelaccounted for 15% of all retail sales and had the highest revenue per user.

• Responsible for the all marketing activities. It is a B2B company and I was the main contact in country for demand generation activities for all vertical markets.• Development of press releases, events and communication material. The approach for all marketing plans was through dedicated promotional efforts within the IT community.• Design and implementation of incentive programs and sales tools for all distributors.