Currently responsible for managing the Mass Merchant, Traditional and Online Channels for TV, AV and LCD Monitors (Walmart Group, Soriana Group, Chedraui, City Fresko, Coppel, Elektra, Amazon & Mercado Libre).Highlight activities: -Previously managed the Department Channel (Liverpool, Palacio de Hierro, Sears & Sanborns and Best Buy). -Direct negotiations with customers at all levels including Top management.-Create and define sales strategies, processes, and tactics.-Negotiate contract terms and conditions that are mutually beneficial for both parties.-Responsible for the purchasing/promotional budget and sales projections. -Provide support to areas of product management, finance, logistics and marketing for any internal and external issues related to the accounts. -Monitor sell-in/sell-out (PSI management), price competition analysis (CPI) and promoter´s allocation and interaction.-Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations.-Analyze market data thru the NPD agency to establish sales strategies.

Direct management of large accounts and strategic customers for TV & Audio products. Mainly focused on Polaroid and Mitsui brands.Highlight activities: -Directly manage the company´s major customer (Walmart Group). -Identify new business opportunities and deepen existing customer relationships. -Set objectives and sales quotas for each period. -Control the account promotional plans. -Revise sell-in/sell-out, slow-moving products, store space and display, POP effectiveness, forecast information, among others.-Work together with the areas of product management, logistics and finance for any commercial issues. -Market analysis for the integration of new product lines and commercial programs.

Responsible for the sales of the company. Mainly focused on RCA, ATVIO & SPECTRA brands for TV products.Highlight activities: -Directly manage Walmart Group, Office Depot, Radio Shack, and La Comer. -Supervise other customers such as Chedraui and wholesalers. -Introduce RCA brand in Walmart Group. -Responsible for the sales, penetration and positioning strategies in the Mexican market. -Control the purchasing budget and sales projections. -Ensure the timely processing of payments (AR/AP). -Customer Service, Sales Meetings, Territory Management, Negotiation, among others.

Responsible for the Consumer Electronics division for TV, Video, Audio & Accessory products.Highlight activities: -Direct and lead the sales department and performance of the sales team. -Direct management of large accounts and strategic customers such as Walmart Group, Comercial Mexicana, Costco, Office Depot and iShop/Mixup. -Responsible for supervising other customers such as Elektra, Coppel, Chedraui, Best Buy, Liverpool and wholesalers. -Support in the negotiations of large accounts and strategic customers. -Work together with the areas of product management, finance, logistics and marketing for any commercial issues. -Opening of new business units.

Responsible for the Consumer Electronics division for Audio, Video and Accessory products.Highlight activities: -Manage domestic and international suppliers: Samsung, LG, Sony, Toshiba, Panasonic, Haier, Diamond Electronics, Comarket, Apple, Daewoo Electronics, Steren, Koblenz, Audiovox, Sonido Absoluto, Master Choice, Kingston, Nakazaki, etc. -Purchase and manage electronic products for Walmart stores. -In charge of price negotiation, purchasing conditions and promotions to reach agreements that benefit both companies. -Procurement budget management, forecast management, inventory control and product demand. -Marketing plans, layouts and displays in stores, new product launches, advertising and special events.

Responsible for supporting in any market research related to new product launches.Highlight activities: -Define the target audience, product testing, pricing, distribution channels as well as the marketing strategy. -Explore potential opportunities for any product launch.-Set performance metrics related to samples and any other customer feedback.-Apply the 5 P´s of marketing (Product, Price, Promotion, Place, and People) as a framework to develop any marketing strategies.