www.positiva.eco.brD2C Sales & Strategic Growth Leader focusing on the evolution of all business indicators (KPIs) and end consumer touch points. Tracing the volume of orders & revenue through ECommerce and other BU (Business Units).Monitoring and full support to the ECommerce, Marketing, UX, Data/BI operations team. In order to generate greater adherence to our goals and effectiveness of all actions and contact points of the brand in sales focus.Development of the MarketPlace project, along with the complete technological and strategic front, aiming to maximize revenue, visibility and other many other needs.Direct and participative dealings with other directors in order to support decisions and improvements to the business model.Conversion Optimization (CR-CRO) as a marketing vehicle and discipline that links design, data and tech to achieve the greatest possible return from a range of digital marketing programs such as paid media, social, organic, among other fronts. This efficiency once identified and applied as a solution generates forward conversion growth such as page view per visit, abandonment, leads, opportunities and finally conversions.

Full management over more than 40 sales channels.Brands:Asics.com.br - Nov 2020 till Feb 2021Rayban.com/brazilSunglasshut.com.brMalwee.com.brOakley.com.brDailus.com.br511tactical.com.brStructure:ERP Milennium > iHub > VTEX > MarketplacesERP Milennium > Hub2B > Marketplaces

- Investment leader to drive all off ours clients increasing performance on marketplaces, e-commerce traffic/conversion rate and branding value;- Ahead of all Full Commerce projects, leading projects to theirs best interest and achieving all major points;- Managment of operations team couting on: Product, DEV, TI and Key account.- Coordinator on ECommerce Operations, from scratch to live.- Full assistance to achieve the CEO and company brand value and display; Also leverage data analytics to optimise marketing and branding strategies and campaigns;- Build and execute an ecosystem marketing strategy by integrating channels and assets within the Group.

Projects leader for clients: Dia, Vivo and Tim. I've also coordinated all talks involving the creative, content, display and motion teams in order to achieve maximum quality over any delivery.Diretor de Criação Sênior com atuação a frente dos projetos dos clientes: Dia, Vivo e Tim e também coordenação de todas as etapas e tarefas que envolviam o time de criação, conteúdo, display e motion.

Worked supporting all communications released by the company in any means necessary, participating in all stages always aiming the best result. Apart from those actions I'm also developed projects for all our customers (TopTherm, Samsung, Leader Group, Authentic Feet, and others).

Created campaigns, many different layouts and presentations for the retail sector (BTL) where I performed various functions, such as creating KV's, website, stationery, catalog/folder, social media planning/design, videos and way more for prospects and on ongoing clients. Besides that, I had 2 assistant's that I helped to increase their skills to deliver better jobs.

Worked in front of major projects, from the briefing, the scope of action, development of the content together with the team of drafters and visual development. My work consisted of the complete follow-up and final delivery of all my clients.

For MK I worked with the core clients of the company: Costão do Santinho and CA Technologies among other companies developing layouts, cards, banners, among many other pieces.

Development of logos & visual identity, stationery, promotional materials, layouts for TV (NET), creation & layout of promotional books and corporate presentations.