Director of Marketing and Business Development at Green Ivory International (Corozo Buttons)
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Marketing DirectorCps Outdoors LlcMiami, Fl, Us -
Director Of Marketing And CommunicationsGreen Ivory International Aug 2009 - PresentMiami/Fort Lauderdale Area• Negotiated key strategic partnerships with foreign manufacturers to increase market share in Latin America, Europe and Asia. • Developed and implemented complete re-branding and marketing strategy, resulting in a 35% increase in revenue overall.• Created company's new digital strategy including a full website redesign, SEO, PPC campaign and social media leading to a more than 1,000% increase in web traffic.• Built 200+ new client portfolio and helped diversify revenue sources.• Created new revenue streams through social media platforms and online marketplaces like eBay, Amazon and Etsy.• Coordinated trade show exhibits in the United States and Latin America resulting in thousands of new contacts and more than 30 new repeat clients.• Manage clients such as Polo Ralph Lauren, jCrew, Brooks Brothers, Calvin Klein, Orvis, Abercrombie & Fitch and Banana Republic.Tagua Service & Supply - Marketing Executive - 2009-2011• Strengthened company by successfully obtaining ISO9000 certification. • Accountable for midsize client account management and customer satisfaction.• Generated new business through cold calling, e-mail blasts and client visits.• Closely worked with vendors on first website development and deployment.
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Business OwnerLinked Pixels Aug 2010 - PresentMiami/Fort Lauderdale AreaLinked Pixels Freelance Digital Marketing & Consulting; - Miami, FL 08/2009 – PresentSelf Employed• Consult and guide clients on overall digital media strategy from picking the correct digital platforms and optimal SEO/PPC/display ad mix to aesthetics and creating engaging content creation (vlogs, blogs, copywriting, etc.) to increase traffic.• Work with start-ups and established businesses to increase their digital presence and website traffic. Clients include Formula 1 Sports Cars, Pet Squire Pet Concierge Services and more.• Web design and development on WordPress.• Create and manage Adwords PPC campaigns. A/B Testing, specialized conversion landing pages, and analysis. Remarketing through Google Adwords.• Establish ROI, ROAS, CPC (conversion), CPL (lead), and other KPI’s. • Perform SEO analysis and optimization. Google RankBrain, dwell time, backlinks, context, title tags, etc.• Mobile responsiveness analysis and optimization.• Conversion tools and optimization.• Google Analytics implementation and reporting. Advise clients on marketing/operational changes based on data.• Social media maintenance and paid social media advertisement on Facebook, Instagram, Twitter, YouTube, Etsy, SnapChat, and more.• Website load time optimization, Pagespeed, GTMetrix and YSlow analysis. • Security and anti-malware tools. SSL Security.• E-commerce set up and payment gateways.• CRM implementations and integration.• Drip e-mail marketing campaigns using MailChimp, Constant Contact, and other platforms.• Content Creation - Photography, Staging, etc.• Web Hosting and E-mail setup. Experienced using Control Panel tools.
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Financial AdvisorMorgan Stanley Smith Barney Aug 2008 - Aug 2009• Managed multi-million dollar portfolios with tailored investment strategies. • Worked closely with product vendors to sponsor seminars and other lead generation events for Latin American and US based investors.• Created double digit gains for clients through the 2008 financial crisis.
Raul Calderon Education Details
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Business -
Ransom Everglades High School
Frequently Asked Questions about Raul Calderon
What company does Raul Calderon work for?
Raul Calderon works for Cps Outdoors Llc
What is Raul Calderon's role at the current company?
Raul Calderon's current role is Marketing Director.
What schools did Raul Calderon attend?
Raul Calderon attended Bentley College, Ransom Everglades High School.
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Raul Calderon
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