Raúl Casañas Email & Phone Number

Barcelona, Ct, Es

Barcelona, Cataluña, España

- Lead the vision and implementation of the global sports and sponsorship business plan - Drive sports vision and opportunities across all business units - Athletes relationship and yearly activation plans across all internal and external channels - Lead cobranding and partnerships oportunities- Coordinate across 14 markets the implementation of our events sponsorship and activation in conjunction with ATP Tour, WTA, PGA, Premiere Padel and 37th Louis Vuitton America´s Cup and… Show more - Lead the vision and implementation of the global sports and sponsorship business plan - Drive sports vision and opportunities across all business units - Athletes relationship and yearly activation plans across all internal and external channels - Lead cobranding and partnerships oportunities- Coordinate across 14 markets the implementation of our events sponsorship and activation in conjunction with ATP Tour, WTA, PGA, Premiere Padel and 37th Louis Vuitton America´s Cup and Roland-Garros - Lead Grass Roots strategy. Highlighting this initiative with the early start with Carlos Alcaraz Show less

Barcelona Area, Spain

Defining, planning, executing and optimizing external communication strategy through social media, influencer marketing, sponsoring, congresses and events-Corporate planning and goal setting on HQ and affiliates-Global parternships strategy and selection of brands and events to cooperate with-Research potential collaborations and KOL and define selection criteria-Manage digital KOL relationship, activities and investments-Content management (administrate creation and… Show more Defining, planning, executing and optimizing external communication strategy through social media, influencer marketing, sponsoring, congresses and events-Corporate planning and goal setting on HQ and affiliates-Global parternships strategy and selection of brands and events to cooperate with-Research potential collaborations and KOL and define selection criteria-Manage digital KOL relationship, activities and investments-Content management (administrate creation and publishing of content, create regular publishing schedule)-Engagement strategy (social listening, messages and comments answering)-KPIs measure and analysis (audience growth, reach, engagement etc.)-Planning event from start to finish according to requirements, target audience and objectives-Monitor results and optimize strategy Show less

Barcelona Area, Spain

Digital Business Lecturer, teaching branding, social media, and influencer marketing strategies.

Defining, planning and executing marketing strategy for Orca triathlon brand revamp and e-commerce launch.• Brand positioning • Branded content plan• Advertising brand toolkit and brand guidelines• Online Strategy including the launch of our new e-commerce at orca.com, SEO, SMO, SEM• PR Strategy and key media partners relation• Sponsorship strategy inluding professionals, teams, ambassadors, and SRC• Inbound marketing strategy and optimization• Employee… Show more Defining, planning and executing marketing strategy for Orca triathlon brand revamp and e-commerce launch.• Brand positioning • Branded content plan• Advertising brand toolkit and brand guidelines• Online Strategy including the launch of our new e-commerce at orca.com, SEO, SMO, SEM• PR Strategy and key media partners relation• Sponsorship strategy inluding professionals, teams, ambassadors, and SRC• Inbound marketing strategy and optimization• Employee engagement and employer branding• Coordination global team of brand managers • Development of Internal tools and sales training strategies Show less

Barcelona Area, Spain

Consulting as Account Director for different brand and projects on existing clients and opening a wide range of new businesses. Helping on the merge of online and offline teams on our agency creating a brand new Omnichannel team with existing people resources of the agency. Some examples of the projects we devoloped at my stage:Personal Care• Dove – Online activation for Mother´s Day and localization of their “real beauty” communication platform lead by Ogilvy Paris.• Skip… Show more Consulting as Account Director for different brand and projects on existing clients and opening a wide range of new businesses. Helping on the merge of online and offline teams on our agency creating a brand new Omnichannel team with existing people resources of the agency. Some examples of the projects we devoloped at my stage:Personal Care• Dove – Online activation for Mother´s Day and localization of their “real beauty” communication platform lead by Ogilvy Paris.• Skip (Persil) – Localization on Spain of Persil Global Strategy managed by Ogilvy UK that included TVC and social media managementFood and Beverages• Heineken Group: TV commercial and online loyalty program for Shandy Cruzcampo• Knorr – Localization of the Global Strategy managed by LOWE anchored on "their chefs expertise". Our work included TVC, online strategy and social media management.• Margarines - Localization of Global Strategy in Spain for Flora (Becel), Tulipan and Ligeresa.Electronics• Leading different focus groups and trainings for Panasonic which led into a new culture when briefing our agency.Finance:• Launch of a TV Commercial of “La Caixa” before announcing the merge into a new bank corporation named CaixaBank• Management of Millenium BCP Bank accountPharmaceuticals• Launch strategy off and online for new DTC brands Fortasec and Dormdina at Laboratorios Estev. In Spain you are not allow to adverstise brands which are under medical prescription Show less

Barcelona Area, Spain

Supporting as manager and consultant our account and strategic teams on the international coordination of global brands at ROCA, Pepsico and Nestlè. Some of the relevant projects developed and achievements:• Supervision of the brand plan for Roca affiliates communication which included as main points Roca launch in the BRICS India, China, Brazil and in UK. • Lead of different BBDO affiliates and subsidiaries to accomplish global goals defined by Roca Marketing team with focus on… Show more Supporting as manager and consultant our account and strategic teams on the international coordination of global brands at ROCA, Pepsico and Nestlè. Some of the relevant projects developed and achievements:• Supervision of the brand plan for Roca affiliates communication which included as main points Roca launch in the BRICS India, China, Brazil and in UK. • Lead of different BBDO affiliates and subsidiaries to accomplish global goals defined by Roca Marketing team with focus on BRICS: Brazil, Russia (and Poland), India and China. Those included ATL campaigns but as well to prepare competitive and inspiring tools for their sales force.• Global coordination of the intern team in charge of Barcelona and London Roca Gallery global communication tools. Both included the involvement of Zaha Hadid architecture team.• Lead a process of creation of a communication platform on Sustainability for Roca• Localization of Lay´s AMV BBDO successful campaign “Do us a Flavour” in Spain• TVC for Nestlé Litoral Show less

Supervising executive teams in the agency for the below mentioned programms.-Strong programms on cardiology for sanofi including sales force training tools and the led of seminars and market access strategies.-Work on competitive strategies to soft the lost of the patent on Plavix which ran into generic -Launch of PronoKal brand in Spain. The first methodology to control overweight with a protein diet led by stricted medical control. -Constant launch of different generics on… Show more Supervising executive teams in the agency for the below mentioned programms.-Strong programms on cardiology for sanofi including sales force training tools and the led of seminars and market access strategies.-Work on competitive strategies to soft the lost of the patent on Plavix which ran into generic -Launch of PronoKal brand in Spain. The first methodology to control overweight with a protein diet led by stricted medical control. -Constant launch of different generics on the generic division of sanofi. Those will include to prepare a PR strategy plus all the curran sales aids and loyatly programs for Pharmacies.-Campaigns for respiratory division on Almirall, including its top sales anti allergic and own patent Ebastel (Ebastina)-Spanish Heart Foundation. Working on their endorsement politcs and their different events to raise awarenss on the importance of having heatlhy habits. Show less

Barcelona Area, Spain

Production assistant giving support to the internal production team -Assistant pitch for Port Aventura account-Winning the picth for Opel Meriva global account-Supervising production for Martini, Bacardi, Frigo (the brand in Spain for Unilever´s ice creams), Black & Decker, Nestlé (Sueldo) and Myrurgia fragances

Brand Development

Posgraduate, Brand Community Management

Licenciatura, Public Relations, Advertising, And Applied Communication