President at Frezh Team Southwest, with +20 years of professional experience in the Hispanic food industry, I’ve got excellent sales and negotiation skills, as well as the ability to coach, mentor, and motivate sales teams. My background includes, developing of new markets, wholesale, distributors and executing DSD Sales in the Texas, Oklahoma, Arkansas and Louisiana markets. Great expertise in developing new brands including grocery, frozen and dairy/deli items from Latin America with great emphasis in the Central American products.