Raul Colon Email & Phone Number

San Juan, Puerto Rico

Launched and grew business targeting small business owners to increase leads, find better quality clients, and build simple and lean sales funnels for the business owners.SEO STRATEGIES• Coach clients in goal setting, creating, and implementing strategic SEO plans, and identifying marketing and sales strategies to make them successful.• Execute SEO best practices, including keyword research, on-page optimization techniques, and technical SEO processes, including optimizing site structure, speed, and mobile-friendliness, as well as implementing redirects.• Identify specific content creation, including keyword-optimized blog posts and landing pages.• Leverage web analytics platforms such as Google Analytics, Google Search Console, and Adobe Analytics and the ability to use data to inform SEO strategy.WORDPRESS WEB DEVELOPMENT• Develop and design websites using and customizing WordPress themes, integrating WordPress with third-party APIs and services.• Implement and customize e-commerce solutions using WordPress and WooCommerce.• Debug and troubleshoot issues related to WordPress, leveraging knowledge of web standards, accessibility, and best practices for front-end development. • Deploy end-to-end testing frameworks and automation of testing web users’ interfaces. • Specialize in working with photography clients, guiding them in how to follow SEO best practices to improve search engine rankings to increase traffic and convert quality leads.

Greater Boston Area

As Strategic Partner of Owner Media, worked with Chris Brogan , Rob Hatch, and the rest of the Owner Media Team.Handled projects related to bilingual online efforts, translations of websites, WordPress development for certain clients, and digital marketing strategy.

Identified needs for former clients and launched IT consulting firm to provide services directly to the client. • Created management testing doing the heavy lifting for the manufacturing client by identifying possible SOX issues and resolving them in the most effective and practical way, prior to their Internal and External SOX Audit. • Built process improvement roadmap to ensure addressing all critical application issues. • Recommended Change Management software to complement the current Change Management Environment. • Established user provisioning certification process and templates to re-certify users on critical applications.• Created business plan for start-up (Consulting, Corporate Identity, Web Design, Human Resources, and Job Portal.)

Translated IT Security technical information for C-suite non-technical audiences to build understanding of project specifications and benefits of corporate IT governance.• Led Identity Management (IDM) assessment for major wireless, mobile, and business solutions provider to evaluate current state, identify IDM solutions by implementing reduce sign-on, and improve security to logical access.• Created future state blueprint and roadmap to establish milestones and goals for the desired environment.• Executed current state assessment to meet client’s long-term strategic plan to increase significant capital appreciation. • Created risk assessment tool to efficiently work with ~200 globally operated and monitored applications.• Trained individuals on tool created as part of key knowledge transfer to the client.

Initially hired for business process improvement for the IRM practice by creating a database to improve accountability of resource utilization and costs across 575+ clients.• Transformed processes from a spreadsheet to a new database process for tracking audit and SOX allocations of IRM resources in response to the new SOX regulations.• Collaborated with European, Asian, and US-based teams in the KPMG’s research and development area, creating tools and resources for IT general and application control audits in collaboration with the Project Management Institute (PMI).• Supported the proper documentation logistics and tracking in paper and electronic format to 13 locations in Sweden, United Kingdom, Netherlands, and US.