Area & Brand Manager
Lupe´S Gold Beauty Supply
San Francisco, Panama
For more than 30 years, Lupe´s Gold has devoted itself to the beauty business. The group's mission is to provide the best in hair care products/services & cosmetics to women and men in Panama. Re-distributing top beauty brands such as L’Oreal, Redken, Kerastase, Sebastian, and Schwarzkopf among others. With 3 branches in Panama City, manages consolidate sales above $2M yearly basis.•Manages inside stores managers in selling marginable products and services to specified customer segments. Represents, communicates, develop and executes on specific sales strategies•Attain sales goals and objectives through the effective management of the daily operations of the inside team•Implemented bi-weekly management reporting on actual performance against budget with variances analyzed. Revised projections and implemented corrective actions to address accountability and performance•Responsible for building and increasing brand awareness through successful social networks campaigns (Facebook, twitter, youtube & instagram), implementation and improvement of company´s webpage, personnel uniforms, shopping bags•Implemented personalized software to improve CRM activities and increase store management productivity (sales stack rank, top demand articles, salary calculations, daily sales and services reports)•Implemented Lean 6 inspired project that resulted in new business opportunity and generated 100k in extra net revenue gain by creating external beauty supply sales in FY12 •Instrumental in increasing overall services performance by 57% ($604k to $950k), sales performance by 30% ($238k to $309k) and net income by 49% ($843k to 1.26M) from Q2 FY09 to Q4 FY12