I’ve joined as Investor, Partner, and Strategic Advisor to support the company’s regional and U.S. expansion based in Miami. The Brand DNA is a luxury branding and digital marketing agency, originally from Argentina, with presence in Uruguay and Miami. We specialize in high-end branding for the fashion, hospitality, and gastronomy industries, with a deep understanding of local audiences.

My responsibilities include the development, management, and mentoring of a senior sales team, overseeing direct and reseller/partner sales, and establishing the regional business strategy with agencies, clients, and record labels:- Led a +€25MM advertising sales operation across 16 countries in Latin America for direct and reseller partnersales teams, including the Miami Pan Regional market, representing Spotify's advertising sales andpartnerships business. This involved redefining and developing the business strategy, including staffing,resource and budget allocation, partner selection, contract negotiation, executing commercial processes,addressable market, and product positioning.- Relaunched and led the partner sales team for LATAM, including an internal direct team of 2 ClientPartners and 1 Account Manager. Also led external partner management, overseeing an operation of 4Heads of Sales, 20 Account Directors, 10 Account Managers, creative, business marketing, and agencyteams.- Developed and led the dedicated business unit exclusively focused on the marketing and advertisingsolutions for Artists & Record Labels in Latin America, a multi-million-dollar enterprise business withdouble-digit growth YoY in Euros.- Launched and developed the partner sales automated channels operation (via programmatic) for SP LATAM, delivering a 3-digit YoY growth rate and representing +35% of the region's ad business.- Led the business and partnerships strategies for the largest Spotify Live event globally, hosted in Argentina in September 2023. An entirely new revenue stream and brand activation, the EQUAL Festival, with a primary focus on promoting gender equity, empowering women in the music industry and fosteringconnections between artists and their fans while aligning with top brands.

Leadership of our Indirect Ad Sales Channel (partner sales) in Latin America developing the ad sales business strategy with direct clients, media and creative agencies, understanding of the addressable market for the region, executing and leading commercial processes and our product positioning.I also manage our ad sales operation for record labels, artists managers and independent artists working with our Client Success Partners team developing their advertising strategy supporting them to position their music catalog in Spotify.Programmatic ad sales leadership in Latin America Markets (except Mexico and Brazil) closing deals and executing trading negotiations with media agencies and direct clients in the region.Implementation of sales and marketing programs based on local market dynamics and broad business knowledge;Partner with internal marketing, brand partnerships, and artists and label relations teams to maximize revenue for Spotify and our partners.Also, as part of my role, I represent Spotify at events as brand ambassador and speaker in the region.

I was responsible for business development at Telefónica Advertising and Movistar Media in HispAm,focusing on markets such as Mexico, Argentina, Colombia, Chile, Peru, Ecuador, and Central America.During my brief time with the company, I developed a strategy to outsource ad sales through partners,allowing the company to implement a partner sales model and reduce reliance on internal teams. I alsointroduced new ad products like Sponsored Data, Messaging, programmatic, and mobile display to clients across the region.

I successfully launched Spotify's ad sales business as exclusive reseller partner, as part of the initial team when the streaming platform began its operations in Latin America in September 2013.Managed a team of 7 direct reports, including Sales Executives, Account Managers, and Client Service teams, driving strong growth and results across the region.Under my leadership, I achieved significant revenue growth, expanded operations, and secured keyadvertising deals and partnerships. I played a crucial role in building long-term relationships with directclients, record labels, media, and creative agencies, and supported the marketing team in executing successful initiatives with major clients and brands across Latin America, enhancing Spotify's market presence and influence in the region.

Guía Oleo was South America's leading online restaurant guide, providing comprehensive user-generatedreviews and ratings, and serving as the top resource for dining recommendations in the region.As Head of Sales, New Business & Ad Operations with a team of 5 in Argentina, I was responsible forredesigning the advertising product, defining branding formats, performance metrics, sponsorships, loyalty programs, pricing strategies, and ad server implementations. I achieved 3x year-on-year growth in display and sponsorship advertising from 2011 to December 2013.I developed and executed sales strategies across Online, Mobile, and Offline channels, managed key client relationships, created new products, formed strategic alliances, and launched revenue-generating live events like the Fiesta y Premios Oleo. I also represented the company at advertising industry events and the IAB.

Editorial Perfil is one of Argentina's leading media companies, renowned for its influential magazines andnewspapers.Oversaw online advertising sales for Perfil.com and other key sites. Played a pivotal role in redefining thedigital ad sales strategy across the portfolio, developing pricing strategies, managing relationships withagencies and clients, and collaborating with the digital media team to innovate products and establishstrategic alliances.

Managed relationships with agencies, clients, and record labels, leading online ad sales and negotiating deals and partnerships for Paramount’s top TV channels and websites. Developed 360° proposals, executed campaigns, and delivered reports to guide strategic decisions while collaborating across departments to ensure success.