Teach undergraduate courses in Marketing, Branding, and New Product Development, graduate courses in strategy and marketing strategy at EGADE Business School and ITESM, Campus Puebla, as well as on the on-line graduate programs in Administration at ITESM. Visiting Professor at Universidad Americana de Managua (Nicaragua). Lead student teams working in innovation projects for global companies like PepsiCo, Dow Chemichal, and EFTEC-Placosa as well as consultancy projects in companies such… Show more Teach undergraduate courses in Marketing, Branding, and New Product Development, graduate courses in strategy and marketing strategy at EGADE Business School and ITESM, Campus Puebla, as well as on the on-line graduate programs in Administration at ITESM. Visiting Professor at Universidad Americana de Managua (Nicaragua). Lead student teams working in innovation projects for global companies like PepsiCo, Dow Chemichal, and EFTEC-Placosa as well as consultancy projects in companies such as HEB Mexico and HP USA. Service to the universty: ITESM representative at CENEVAL for the marketing exam, coordinate the department's concentrations in Marketing offered to non-marketing students and member of various committees at the Business School. Show less

Coordinate the administrative activities in the Department.Collaborate on the redesign of the Bachelor in Marketing (LEM) and Bachelor in Advertising and Marketing Communications (LPM) program.Coordinate the re-accreditation process of the Bachelor in Marketing program before CACECA, the Mexican Government’s organism that certifies programs in social sciences in Mexican universities.Professor of undergraduate course: Brands and New Product DevelopmentAssociate Coordinator of the… Show more Coordinate the administrative activities in the Department.Collaborate on the redesign of the Bachelor in Marketing (LEM) and Bachelor in Advertising and Marketing Communications (LPM) program.Coordinate the re-accreditation process of the Bachelor in Marketing program before CACECA, the Mexican Government’s organism that certifies programs in social sciences in Mexican universities.Professor of undergraduate course: Brands and New Product DevelopmentAssociate Coordinator of the ITESM National Academy of Marketing, formed by the Bachelor in Marketing and Marketing Department directors of the ITESM’s campuses in Mexico. Show less