Raul Ruiz's Location
Greater Chicago Area, United States, United States
Raul Ruiz's Contact Details
Raul Ruiz personal email
- Valid
Raul Ruiz phone numbers
About Raul Ruiz
Results-driven CPG Marketing Executive with P&L responsibility for $1B+ businesses and iconic brands such as Modelo Especial, Corona Extra, Instant Pot, and Sharpie. Served as a core member of the 8-person Executive Leadership Team, reporting directly to the CEO of a private equity-backed CPG portfolio company, where I led brand marketing and innovation for the entire portfolio. Key contributor to the successful sale of the business to private equity group Centre Lane Partners.My expertise encompasses:- Skilled Revenue and Earnings Driver- General Management and P&L Oversight- Strategic Brand Marketing and Brand Strategy- Media Planning: TV, Digital, and Social- Global Experience across Americas, Asia, EMEA- Multinational Team and Project Management- CPG & Alcohol Beverage Proficiency- Innovation & New Product Development- Fluent in English and SpanishPROFESSIONAL HIGHLIGHTS:- Constellation Brands; Modelo Especial and Corona Beers (7+ years)Developed and executed the brand and commercial strategy that doubled Modelo beer revenue from $500M to $1.2B in a declining market, within four years. Modelo became the fastest-growing beer, a cultural icon with younger consumers, and today, America’s #1 beer.- Instant Brands; Instant Pot, Pyrex, Corelle, and Corning Ware (4 years)Maintained revenue post-COVID market collapse by growing housewares brands and delivering 2X EBITDA: Pyrex, Corning Ware, and Corelle. Team launched 25+ Instant Pot SKUs, revitalizing brand image with modern trends, leading to 86% market share and increased recognition among younger consumers for electric pressure cookers.- Transformational Leadership and Culture BuilderKnown for transforming moderate-functioning teams into a high-performing, sought-after group. Modelo Brand Team earned Constellation Brands Impact Team Award (2017) for leadership. Rebuilt trust and morale at Instant Brands, turning a fragmented team into a cohesive unit.EDUCATION & ACHIEVEMENTS:- Executive Education – Kellogg on Branding, Northwestern University, Evanston, Illinois- M.B.A. Marketing and Finance, IPADE Business School, Mexico City, Mexico- B.B.A. Finance, Southern Methodist University, Dallas, Texas- Recipient of the 2018 Effie Award (Beverage Alcohol Category) and 2015 Ad Age Marketer A-List Award (Marketer of the Year)Let's connect and explore how we can collaborate for mutual success
Raul Ruiz Work Experience Details
-
Chief Marketing OfficerLenox CorporationChicago, Il, Us -
Strategic AdvisorQloo Jun 2024 - PresentNew York, Ny, UsAs a Strategic Advisor at Qloo, I leverage my CPG expertise to support the company's mission of decoding global consumer tastes using advanced AI. Qloo's technology integrates a comprehensive database of cultural interests with over 10 trillion unique behavioral signals, offering precise audience insights without compromising PII. Advise on strategies to harness Qloo's award-winning Taste AI for multinational clients, enhancing personalized experiences, recommendations, and data-driven marketing strategies. -
Svp Brand Marketing | Global Home Appliances And Housewares Business Unit | Instant Pot, PyrexInstant Brands Aug 2022 - May 2024Downers Grove, Il, UsSVP/Managing Director. Recruited by the CEO to lead the Global Home Appliance Solutions & Housewares business unit as a member of the Executive Leadership Team, reporting directly to the CEO. Managed team of 18. Responsible for global brand strategy, global brand P&L, innovation & new product development, integrated marketing, and digital/social media.Iconic brand portfolio includes Instant Pot, Instant Home Solutions, Pyrex, Corelle, CorningWare, Chicago Cutlery, Snapware, and Revere cookware. -
Svp Brand Marketing | Global Housewares & Modern Design Business Unit | Pyrex, Corelle, CorningwareInstant Brands Sep 2021 - Sep 2022Downers Grove, Il, UsSVP/Managing Director responsible for driving and building the Global Housewares business unit. Directly accountable for business unit P&L, key financial and operational deliverables, including setting the global strategy, product innovation and growth plans, building integrated business planning capabilities, effective omnichannel marketing, and setting key commercial initiatives with commercial heads across channels and regions.Iconic brand portfolio includes Pyrex, Corelle, CorningWare, Chicago Cutlery, Snapware, and Revere cookware.
-
Svp Brand Marketing | Global Tabletop, & Entertaining Business Unit | Corelle, CorningwareInstant Brands 2020 - Nov 2021Downers Grove, Il, UsReport directly to the CEO. Responsible for driving commercial, brand management, and marketing strategy and execution across all channels and geographies for the culinary business unit of serveware, tabletop, and entertaining.
-
Senior Director Brand Marketing | U.S. Innovation & New Categories | Velo & Beyond NicotineBritish American Tobacco 2019 - Aug 2020London, GbReported to SVP. Joined to help create a Better Tomorrow™ by building a smokeless world. Responsible for new product and innovation pipeline for reduced risk products (lozenges and pouches), new category non-nicotine expansion, and key contributor of M&A to invest in new growth sectors. Member of the Marketing Leadership Team. -
Senior Director Brand Marketing | U.S. Innovation & New Categories | Velo & Beyond NicotineReynolds 2019 - Aug 2020UsReported to SVP. Joined to help create a Better Tomorrow™ by building a smokeless world. Responsible for new product and innovation pipeline for reduced risk products (lozenges and pouches), new category non-nicotine expansion, and key contributor of M&A to invest in new growth sectors. Member of the Marketing Leadership Team. -
Senior Director Brand Marketing | Traditional Categories | Lucky StrikeReynolds 2019 - 2019UsReported to SVP. Brand marketing and strategy development across the traditional categories portfolio.
-
Director Brand Marketing | Beer Division | Modelo EspecialConstellation Brands 2017 - 2018Rochester, New York, UsReported to VP and responsible for brand development of $1B+ Modelo Especial brand and managing marketing brand P&L. Responsible for developing brand strategy, annual and seasonal brand plans, integrated marketing campaigns across retail, TV, digital media, PR, field marketing, licensing and culture including sports, music, and celebrity sponsorships. Directed16 creative agencies including Ogilvy and The Community. Managed team of 4. Selected accomplishments include:• Directed creative development and execution of national advertising and media campaigns launching 20+ television ads, including digital video, social media, and print. Extended plans locally to 18 markets driving sales.• Developed customer marketing programs to drive distribution, increase linear space, and increase feature and display activity with national and regional On and Off-Premise growing sales volume and distribution. Chains include Wal-Mart, 7-Eleven, Kroger, Buffalo Wild Wings, and Chili’s. • Developed annual digital media strategy which included digital video campaigns, social media targeting and buying, content planning across all social channels including Facebook, Instagram, YouTube and ModeloUSA.com to deliver +500M media impressions. • Drove sponsorship programming and experiential marketing across all sports, venue, and media properties, including Barclays Center, UFC, CONCACAF soccer, Golden State Warriors and Chicago White Sox delivering impressions, increased trial and awareness, incremental distribution, and increased sales revenue. -
Sr. Brand Manager | Beer Division | Modelo EspecialConstellation Brands 2014 - 2017Rochester, New York, UsReported to VP and responsible for brand development of $1B+ Modelo Especial brand. Directed budget management with direct team, cross-functional teams, and multi-agency partners to drive total portfolio performance, develop marketing strategy, and drive omnichannel presence across media, PR, field marketing, licensing, communication plans, advertising and strategic partnerships. • Drive the delivery of the brand’s short-term and long-term vision through the brand’s strategic planning process and collaborate with cross functional business teams and multi-agencies to deliver brand P&L targets and KPI’s.• Develop brand mix, pricing, priority market, customer and channel strategies to deliver growth including innovation and renovation. • Develop the strategic brand framework and architecture – including brand positioning, consumer target & activation platform – to drive consumer demand through marketing and communication plans
-
Brand Manager | Beer Division | Corona Extra | U.S. Hispanic MarketingConstellation Brands 2011 - 2014Rochester, New York, UsReported to VP and responsible for brand development of $1B+ Corona Extra Hispanic initiatives. Responsible for managing marketing brand P&L, developing brand strategy, annual and seasonal brand plans, integrated marketing campaigns across retail, TV, digital media, PR, field marketing, licensing and culture including sports, music, and celebrity sponsorships. Select accomplishments include: • Launched +15 Hispanic TV spots, digital and social media, and +6 consumer promotions, integrating music and sports sponsorships across all marketing tactics.• Launched experiential activations to build culture tied to national integrated brand campaigns and partnering with artists like Maná and Enrique Iglesias, and large-scale events like Corona Electric Beach.• Drove 20% increase in brand awareness through cultural relevance leveraging powerhouse sponsorships with Mayweather, Golden Boy Boxing, ESPN Friday Night Fights, and Soccer Gold Cup
-
Global Brand Manager - Innovation | Office Products Division | Sharpie Brand PortfolioNewell Brands 2010 - 2011Atlanta, Ga, UsReported to Director. Responsible for innovation pipeline, product ideation, consumer research, product concepts, and new products for the $200MM+ Sharpie brand.• Developed 3-year innovation pipeline and conducted ideation sessions to identify white space, category adjacencies, and product line extensions with brand and cross-functional teams.• Identified 20+ conceptual products and developed consumer research plan with consumer insights to concept test and identify top performing ideas for product development. -
Global Brand Manager | Office Products Division | Sharpie Highlighter PortfolioNewell Brands 2009 - 2011Atlanta, Ga, UsReported to Director. Responsible for driving the $60MM+ Sharpie highlighter global brand marketing strategy, brand P&L, innovation pipeline, annual brand planning, business performance, and demand planning.• Grew Sharpie Highlighter portfolio by 33%, revitalizing a stagnant $300M category addressing consumer pain points with innovative products, premium packaging, enhanced features to secure #1 brand position.• Launched Sharpie Gel Highlighter and Sharpie Chisel Highlighter as part of a 3-year global innovation pipeline, incorporating a premium industrial redesign and packaging renovation that elevated the consumer experience and contributed an additional $10MM in annual sales.• Led an integrated marketing campaign featuring Start Something with Sharpie campaign, including a 30-college campus experiential activation tour, consumer sweepstakes, social media digital activations, and influencer partnerships, driving significant brand visibility and engagement across multiple channels
-
Global Brand Manager | Office Products Division | Sharpie Permanent Marker And Pen PortfolioNewell Brands 2008 - 2009Atlanta, Ga, UsReported to Director. Responsible for driving the $200MM+ Sharpie marker global brand marketing strategy, brand P&L, innovation pipeline, annual brand planning, business performance, and demand planning.• Grew Sharpie portfolio by 14% expanding the brand into category adjacencies from markers into pens by addressing consumer pain points with innovative products, premium packaging, and delivering the Sharpie promise of indelible ink in writing instruments.• Launched the debut of Sharpie Pen and Sharpie Retractable Pen expanding the brand into the $1B writing instrument category as part of a 5-year global innovation pipeline, incorporating a premium industrial design and packaging to contribute an additional $23MM in annual sales.• Built integrated marketing campaigns featuring David Beckham, Sharpie Pen, and the Sharpie 500 NASCAR racing sponsorship, a branded Sharpie Pen race car, consumer sweepstakes, social media activations, and influencer partnerships, driving significant brand visibility and distribution across multiple channels including Office Depot, Staples. Walmart, and Target.
-
Global Associate Brand Manager | Office Products Division | Sharpie Permanent MarkersNewell Brands 2006 - 2008Atlanta, Ga, UsReported to Brand Manager and responsible for driving global marketing strategy for the $200MM+ Sharpie brand resulting in a multi-year innovation pipeline and the launch of category-leading products valued at $23MM+. • Drove qualitative and quantitative consumer research to gain consumer and shopper insights resulting in the development and execution of a 5-year innovation road map. Launched products include Sharpie Ultra Fine Retractable and Sharpie Grip products.
-
Channel Marketing Manager | Office Products Division | U.S. Drug ChainsNewell Brands 2005 - 2006Atlanta, Ga, UsReported to Channel / Trade Marketing Director. Responsible for writing instrument category management and driving consumer promotions across drug retail channels including Walgreens, CVS and Rite Aid resulting in $40M+ of annual revenue and incremental POG space based on distribution wins and strong POS growth• Key contributor to sell in new products and seasonal opportunities to category buyers resulting in incremental $10M+ off-shelf placement for Back-to-School season and elimination of key writing instrument competitors• Analyzed Nielsen POS and customer data for optimal category management to develop and execute successful off-shelf displays to win at key promotional periods
-
Client Advisor | Silver Jewelry & Accessories | Dallas NorthparkTiffany & Co. Oct 2003 - Feb 2005New York, New York, UsReported to Retail Store Director. Responsible for developing client relationships, retail merchandising, and driving Dallas NorthPark retail store sales across Tiffany & Co. silver jewelry, fragrances, and accessories. Offered opportunity to become part of Retail Management Team.•Drove revenue 7% vs. same store plan initiatives by driving client base management, scheduling sales calls, building client relationships, driving repeat client business to deliver loyalty and spend.•Elevated in-store experience to every client with passion consistently delivering memorable experiences -
Product Marketing Manager | Food, Drug, & Mass ChannelsNu-Kote International 2004 - 2005UsReported to VP Marketing. Responsible for developing and executing customer marketing programs across Food, Drug and Mass retailers including Wal-Mart and Duane Reade drug stores • Helped lead qualitative and quantitative consumer research, shopper intercepts, benefit laddering and brand positioning with external partners to gain insights into the inkjet cartridge category resulting in optimized retail POG merchandising and consumer messaging across packaging and consumer communication touchpoints -
Product Management Intern | GotomypcCitrix Online 2002 - 2002Fort Lauderdale, Fl, UsReported to Product Manager as an intern in the new product development and launch of the commercialization of GoToMyPC 3.0 product software. • Worked directly with consumers to gather product feedback, developed log analysis and provided weekly recommendations to software engineer teams resulting in the successful launch and upgrade of 50K+ registered users -
Regional Product Marketing Manager | Latin AmericaDaisytek International 1994 - 2001Reported to GM. Responsible for product marketing, trade marketing, sourcing and procurement of +$200MM Latin America region. Based out of Mexico City and part of the Latin American Management Team. Managed team of 20.• Built and led $100M Latin America New Account Sales division driving 11% annual growth.• Managed 25+ vendor relationships including Hewlett Packard, Epson, and Canon across 3,000+ SKUs.Previous positions include:o Latin America Sales Manager; Caribbean, Ecuador, and Venezuela (11/1995 – 12/1998)o Associate Product Manager (1/1994 – 12/1995)
Raul Ruiz Skills
Leadership
Product Marketing
Social Media
Strategic Partnerships
Brand Development
Digital Strategy
Retail
Sales
Market Planning
Mobile Marketing
Digital Media
Food And Beverage
Business Development
Market Research
Competitive Analysis
Digital Marketing
Advertising
Integrated Marketing
Hispanic Marketing
Strategic Planning
Global Marketing
Strategy
Sales Management
Alcoholic Beverages
Luxury Goods
Customer Insight
Trade Marketing
Marketing
P&l Management
New Business Development
Pricing Strategy
Cross Functional Team Leadership
Product Management
Segmentation
Social Media Marketing
Creative Direction
Consumer Insights
Multi Channel Marketing
Shopper Marketing
Management
Product Development
Public Relations
Fast Moving Consumer Goods
Brand Management
Marketing Strategy
Consumer Products
Omnichannel Marketing
Marketing Research
Brand Architecture
Raul Ruiz Education Details
-
Northwestern University - Kellogg School Of ManagementAnd Rejuvenating Your Brand -
Ipade Business SchoolFinance
-
Southern Methodist UniversityMinors In Advertising And Anthropology
Frequently Asked Questions about Raul Ruiz
What company does Raul Ruiz work for?
Raul Ruiz works for Lenox Corporation
What is Raul Ruiz's role at the current company?
Raul Ruiz's current role is Chief Marketing Officer.
What is Raul Ruiz's email address?
Raul Ruiz's email address is ra****@****ail.com
What is Raul Ruiz's direct phone number?
Raul Ruiz's direct phone number is +163051*****
What schools did Raul Ruiz attend?
Raul Ruiz attended Northwestern University - Kellogg School Of Management, Ipade Business School, Southern Methodist University.
What skills is Raul Ruiz known for?
Raul Ruiz has skills like Leadership, Product Marketing, Social Media, Strategic Partnerships, Brand Development, Digital Strategy, Retail, Sales, Market Planning, Mobile Marketing, Digital Media, Food And Beverage.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial