African & Eastern is a leading multi-category distributor and retailer of Alcoholic Beverages, a joint venture between ABI and local prominent investors. Managing the portfolio across the alcohol beverage market, including rare, limited, new to market and special edition labels from many of the world’s leading beverage companies across the Beer, Wine & Champagne and Spirits categories. These include ABInbev (Budweiser, Corona Stella, Becks, Leffe and Hoegaarden), Carlsberg, Asahi (Peroni, Asahi Super Dry), Diageo (Johnnie Walker, Don Julio, Smirnoff, Kettle One, Ciroc, Guinness), William Grants (Hendricks, Glenfiddich, Grants) Jägermeister, Jose Cuervo, Remy Cointreau, Beam Suntory, Accolade, Treasury Wine Estates, Gaja, Santa Carolina, Louis Roederer, Laurent-Perrier, Taittinger and Bollinger.

Responsible for the P&L of Heineken portfolio, managing external stakeholder relationship in a JV, driving the end-to-end business agenda. Reported to Heineken Americas (Miami), managed 8 direct reports (total company 700 people); ​• Transformed the business model from exclusively Imports to full Local Production (new factory/brewery) with significant impact on profitability and on reducing the carbon footprint of the business; ​• Developed an acceleration plan for Heineken business with triple digit growth in the competitive Colombian market ($1.2B profit pool), doubling brand share with record high peak of trial, penetration and distribution;​• Implemented New Digital Media strategy (IDDM) accelerating Heineken online sales (5 times above fair share);​• Achieved an Effie Award 2020 for the “Best Response to Crisis 2020” with Heineken brand;• Active mentor of Heineken Americas managers and Coach of the business transformation team post COVID.

• Managed globally the SOL brand.• Developed International Brands portfolio and Global Innovation in the North and South America• MT Member of Global International Brands team, a strategic pillar of the company’s ambition.• Reported to the International Brands Senior Global Director;• Reviewed the Sol strategic role in the Global portfolio, achieving a record of 1MHLs outside the home market;• Strong support to the development of Amstel in Brazil, now accounting for more than 4MHls;• Launch of Tecate and Sol in 6 countries in Americas to flank Heineken brand vs competition;• Scoped the opportunity for the launch of Heineken Blade in Americas, a key innovation in the Draught segment.

• Managed the Beer Mainstream Portfolio (Sagres, Imperial, Cergal), worth 2.5MHls with over 45% market share;• Reported to the Beer Marketing Director and led a team of 8 direct reports;• Responsible for brand strategy, communication and activation, including Export markets (Africa region);• Turned Sagres into the preferred brand for the Portuguese consumers and achieved highest ever brand equity levels, while over scoring all image attributes of key competitor;• Launched Sagres Radler, awarded Best Innovation by Heineken, “Product of the Year” by consumers and “Distribution Master” by retailers;• Media Manager for Beer and Water & Soft Drinks portfolio.

• Managed the Marketing Department of Water & Soft Drinks BU;• Reported to the Waters & Soft Drinks GM and led a team of 5 direct reports;• Revitalized Luso turning around a 6 year volume decline, obtaining highest market share in 4 years;• Led a structural program simplify assortment and Supply complexity (less 40% SKUs with no volume loss); • Launched Luso de Fruta, overcoming sales objective by 60%. Awarded as “PRODUCT OF THE YEAR 2012”.

Skoda Marketing Director in SIVA (Volkswagen Group importer).• MT member of Škoda Portugal, Smart Shopper brand of Volkswagen Group;• Reported to the Škoda Managing Director and led a team of 6 direct reports;• Responsible for Public Relations, Dealers Network Marketing and Training (over 80 sales representatives);• Launched several new models with record shares, namely Škoda Octavia tripling the model sales.

• MT Member of Blédina Portugal, leader in several Infant Nutrition segments;• Responsible for the Marketing, CRM strategy, Trade Marketing and Sales Forecast. Strong involvement in the development of Category Management Projects and Sales Development;• Delivered a volume growth over 17% YOY, achieving record market shares in strategic segment

European Senior BM Laundry - UNILEVER EUROPE (UK) • Managed brands in UK, France, Germany, Italy and Portugal with a business of 300 Million Euros; • Highest growth in Laundry (8% in France) and turnaround in Germany (6% after a decade of decline);• Developed the most effective advertising campaign in France with sales record for Omo. European BM Dish Wash - UNILEVER EUROPE (France)• Successfully managed European markets (Italy, Spain, Portugal and Greece);• Led Innovation Projects managing multifunctional teams in key business areas (60% Dish Wash in Europe).

• Managed SKIP, biggest company brand (40% business) and market leader (53% market share);• Reported to Marketing Manager and managed two Brand Managers.• Operated a total CIF business turnaround (+56% in turnover) • Launched a strong PR Programme for Domestos involving the Medical community;