I am a serial entrepreneur with more than 16 years of experience in sales and marketing. My mission is to solve the challenges of companies that want to connect with their customers in an effective, innovative and personalized way.Since January 2023, I lead the Global Advertising area of Ladorian, an Artificial Intelligence company applied to retail that creates pDOOH (Smart Retail Media) advertising channels in supermarkets, pharmacies, shopping malls and other points of sale. IIn this position, I lead and inspire my team, lead the relationships with clients and stakeholders and design the strategies for the company's growth as well as the work plan to execute them.Thanks to my work, we have been able to increase the reach, relevance and ROI of our clients' advertising campaigns, as well as generate new business opportunities in the national and international markets.