• Ran A/B testing on new landing pages and onboarding experiences targeting billing and technical admin user personas, increasing paid trial conversions.• Analyzed customer lifecycle, implemented financial aid campaign to extend subscription.• Conducted primary research with partners, developed user personas, value pillars, data-driven narratives, & defined KPIs.• Fostered strong relationships with key accounts, led 7+ Platinum partners signup within six months.• Aligned strategy with product roadmaps, demonstrated strong stakeholder collaboration in PM/Dev, Go/No-Go & triad syncs.• Created instructional videos, authored user manuals, emails, and support documents to handle experience variants during long-term, multi-step feature rollouts, adapting to agile development and iterative cycles.• Published 12+ billing and licensing FAQs and support documents, increasing monthly non-search traffic by 35% on the plan comparison page and Atlassian support website using SEO best practices.• Redesigned the purchase journey and cart using funnel and competitive analysis, reducing cart abandonment.• Collaborated with finance and legal teams to create new invoice and quote PDF design, disclaimers and T&C’s for purchase/checkout screens ensuring compliance and accessibility per GDPR.• Optimized content on the Atlassian site, leading to increase in trial extensions and y-o-y increase in installs.• Led the team’s New-Hire drive and recruited 15+ grads and interns from IIT-B, IIT-G, MICA & NID in 2022-24.• Conference speaker on “Storytelling” during Atlassian Global CX Summit 2023 & emcee for Atlassian Global Townhall.• Won the global Objective & Key Results (OKR) Award during Atlassian Global Innovation Challenge 2022.• Awarded 15+ monetary Kudos Awards by leadership, engineering managers and team managers for successful projects.• Rated in top performers across all metrics (Craft excellence, Org. impact, Direction & Influence,

• Led content design on the Product pricing portal – driving content strategy and publishing developer docs for new pricing plans, product offerings, promotions & discounts.•Crafted UI texts for complex user flows, in-product messaging, landing pages, emails, in-product help, support docs for AdminHub, Advocate Central & Partner Purchase Centre, aligned with Atlassian voice & tone principles.• Led terminology decisions for NetSuite templates, wrote disclaimers for purchase/checkout screens, T&Cs for invoice payments & quote settlements while collaborating with finance & legal teams for compliance.• Handled content BAU requests for legacy system maintenance, UX accessibility audits, experience gaps, and design QAs. Resolved dependencies on other work streams by applying principles of service design.• Leading content design initiatives for self-service purchasing (billing, subscription management, invoicing & quoting) for customers by transforming complex financial jargon into conversational, approachable language.• Organized 67+ exposure hours of customer research, facilitated usability testing, and implemented tools like Dovetail, treejack, and card sorting to identify pain points and improve SEQ & CSAT scores.

• Working as an Ethnographer at McCann WorldGroup's global intelligence arm Truth Central• Trained in methods and logics of anthropology, Socio-Cultural anthropology, ethnography, autoethnography, digital-ethnography and qualitative research reporting.• Studied Gen Z's evolving attitudes, values & behaviour in the following research modules:Social Media, Luxury, Race, Coronavirus, Auto-ethnobiography• Selected to represent India in a global Gen Z Anthropologist Network discussion panel

•Ran first-ever marketing campaign equivalent INR 7Cr+ of JioTV+ on Jio Fiber, generated 2 Million+impressions. 560% increase in followers on social media•Launched Amazon Prime, Zee5, SonyLiv, Lionsgate, Hoichoi, ShemarooMe on JioFiber & JioTV+ social media platforms.•Built Consumer personas. Generated cultural insights, content consumption habits & regionspecific Media Patterns in Tier 2 & 3 cities•Jio TV+ brand positioning, OTT industry competitive landscape analysis & perceptual mapping•Ran Push Notifications, SMS, AutoPlay Ads, In-Display ads, Banner Ads Marketing Campaignson Jio Cinema, JioTV, JioSaavn Jio News etc.•ROI calculation, Feasibility testing for launch campaigns through Media Buying/Selling Rateson JioSaavn, JioTV, Jio Cinema, JioTV+ etc.•Strategized new monetization opportunities & business models for JioTV+ & JioFiber

•B2B Digital Marketing strategies. SEO analysis for NMTronics Website through analysing OnPage SEO score, Organic Monthly Traffic, Organic Keywords, Backlinks etc.•In 3 months, the LinkedIn page saw an increase of more than 180% in Visitors, 900% increasein Impressions and a 40% increase in followers - all organic