YELLAWE is a full service advertising, marketing, media, tech and content ecosystem. We are a creative content production studio that conceptualises and defines strategy for brands at every stage across the globe with a penetrated focus on maximising their efforts and consumer journeys in the Indian market. We create content that’s either fun and quirky or germinates relatability from an insight, content that invites engagement. Our innovative campaigns helps sell ideas, products and services.

awedeet is a data and tech based influencer platform that enables brands to navigate through influencers and analyse personalities across different passion points, tantrum free! As a marketeer and an influencer: You can predict, analyse success metrics, trends, data points, geographies and how influential your influence really is or is going to be.Serving a multi-purpose biased free approach: Create, manage, communicate, transact and capture market share in the Indian diaspora backed with strong kpi.Conceptualise end to end influencer marketing campaigns with our ninja strategists across our largest database of mega, macro, micro and nano influencers.

Pitched a complete business plan to the main stakeholders at the Times Group for starting a Content & Influencer Marketing vertical within the Group. Successfully Co-created this vertical which was a non-existent business module within the company.Collaborated with internal & external stakeholders. Trained & coached over 200+ people within the group across 8 different cities on Influencer & Content Marketing. Set-up multiple processes across verticals for smooth functioning of this division. Enabled partners & agencies success through various inputs & a focused aggressive growth strategy with thought through mentoring & leadership.Built the blocks of this ecosystem from just 2 members to 25 members which included Sales, Creative, Production, Post-Production, Servicing & strategy capabilities.Grew the revenue from 0 to a 30 Cr+ approx. Responsible for managing the P&L & contribution of more than 200% growth year on year consecutively. Absolute pleasure to have worked for brands like, Mastercard, LG Electronics, Samsung, Kama Ayurveda, Lenskart, Cadbury - Chocobakes, 5 Star, Cocoa-Powder, Perk, ICICI, Portico, Asian Paints, Citi Bank, HDFC Bank, Nexa, Pedigree, iAms, Whishkas, Samsonite, Reebok, Bajaj Hair Oil, Intel, Pagarbook, Luminos, AMD, Vivo, Assam Tourism, Lionsgate Play, Freshwrapp, Starbucks and many more.Became an evangelist for 2&Two in multiple markets. Advocated the need of influencer and content marketing in the brands and agency ecosystem by highlighting the key strategies and success ratio of our campaigns.200+ brand campaign executed. 500+ Influencers and celebrities engaged. 2000+ Content pieces created.

Content, Social Media, Digital & Brand Partnerships Advisor & Business Consultant to Mr. Shankar Mahadevan, Mr. Terrence Lewis, Ms. Masaba Gupta, Mr. Sharad Kelkar & few more esteemed personalities.Carved out a persona & strategy for them & their businesses across social & digital networks.Created multiple pieces of content & developed a long term yet sustainable plan to enhance visibility & improve reach, traction, engagement, growth & meaningful collaborative paid partnerships.Their followership saw a huge jump on social media. Partnered with various brands for associations & successfully grew the revenue to 1.5 Cr approx.Brand strategist & Consultant to Cariall bags.Designed & developed their communication for across various platforms.Strategic partnership with Mr. Shahid Kapoor for digital video ads & key marketing + brand awareness approach.The 1st video of the partnership led to a complete stock sell out of the bags on Amazon India & brand's e-commerce website.Digitally marketed the movie ANDHADHUN, directed by legendary Mr. Sriram Raghavan starring Mr. Ayushmann Khurrana and Ms. Radhika Apte.

Led strategic and business relationships with brands: T-Series, T-Series Films, Sony Music India, Zee Studios, Zee Music Company, Zee Entertainment, Zing, ETC, Zee Cine Awards, Abunduntia Entertainment, Hope Productions (Director R. Balki’s Prod House) & FilmKRAFT Films.Led the Digital Movie Marketing team. Carved out a strategy, creative communication along with media planning & buying for launching all assets of a movie from end to end. Enhanced brand building and positioning. Strategized, managed & executed several innovative campaigns making online & offline meet to promote the said film & its content amongst the potential target audience.Collaborations with technology developers, platform partners, digital influencers, Digital PR & capitalized upon opportunities.Led Digital Marketing for Movies: Kaabil, Rustom, Airlift, Ki & Ka, Sarbjit, Dangal, Raees, Aae Dil Hai Mushkil, Dear Zindagi, Led Social Media Marketing for Music Labels & Independent Singles for projects like Wedding Da Season, Main Rahoon Ya Na Rahoon, Ishqholic, GF BF, Billo, Mere PapaProject manager: Led the Digital Marketing & content generation for special projects like Zee Cine Awards, Joya, Dream Team Tour with Varun Dhawan, Alia Bhatt, Siddharth Malhotra, Karan Johar, Katrina Kaif and Aditya Roy KapurWorked closely with Team Must Play on developing a multiplayer game for the movie Kaabil, featuring Hrithik Roshan, Yami Gautam and other characters.Managed and created a persona for artists like Harshvardhan Kapoor, Boman Irani, Sonam Kapoor around their interests.

Launched 35 A+ celebrities across digital platforms in addition to the whole of YRF & Matrix roster amongst others.Anushka Sharma, Ayushmann Khurrana, Sachin Tendulkar, Priyanka Chopra, Ranveer Singh, Armaan Mallik, Masaba Gupta, Tahir Raj Bhasin, Tammannah Bhatia etcInstrumental in giving organic growth with the power of content creation, story-telling & networking – Creative strategy & Digital pitches, Building strategy platform agnostic, irony! We weren’t even talking of an Instagram launch back then.. taking an offline activity digital, pitch, conversion & execution of path-breaking innovative brand campaigns & telecom service related campaigns etc.Headed Marketing & Digital promotional planning for films: NH10, Dil Dhadakne Do, Tevar, Bombay Velvet, Ki&Ka etc.Executed one of the first influencer marketing campaigns in the country for brands like Visa, RDio music streaming, Aviva Life insurance, Musafir.com, Viber Chat etcCurated content driven branded & co-branded campaigns for brands like: WWF, Philips, Pantene, Huawei, Royal Stag, Flipkart, Motorolla, E-bay, Rdio, Viber, Airtel Talk To Me.Fostered partnerships with Tool managers, Independent Agents, Agencies for building & driving reach, engagement & growth spinners supportive of research & data analysis.Worked with multiple Digital PR agencies for imagery building on the key celebrity accounts.Successfully carved out & led a non-existent revenue stream & grew all digital monetisation opportunities.

Led business deals for Asian Paints, Berger Paints & ReebokCurated strategic campaigns for brands like Philips, Asus and DWR with ideas, content, media planning and buying.