Artitude Home is a creative and unique expression of art on candles and dinnerware sets. “Every work of art at Artitude Home has a story to tell—the story of the artist who made it. Once you invite it into your home, it becomes a part of your life—and the story continues.”

Exclusive for Mumzworld in the Middle East

AWL has been providing China Cross-Border supply management solutions to some of Asia’s biggest as well as emerging e-commerce players. Supplemented by a localized supply chain & seamless technology infrastructure, AWL has been able to combine smart curated sourcing with end-to-end logistics support to help unlock the limitless potential of optimized and curated supply with cost effectiveness, shortened lead times, reduced cost base and agile inventory solutions.

Shop The Rush stands for design and quality, bringing together the latest trends and curiosities from the homeware, gift and retail industry all under one roof.

• Discovery led e-commerce platform offering baby and kids lifestyle products to Indian moms• Part of the senior management leadership team and directly responsible to setup, lead and manage the China merchandising organization.• Lead a 30-member cross-cultural merchandising & business development team spread across merchandising & planning, private label development and sourcing. • Developed a strategic month-on-month growth plan working collaboratively with buying and planning teams. • Constant pursuit of discovering & curating trend right products for the India market and driving total division growth through appropriate assortment planning

• Co-founded Singapore-based independent fashion label backed by PE firms Dana Capital & Grayden Capital Group• Omni-channel distribution network in Singapore, Indonesia, Malaysia & China.• Responsible for setting up and executing on the creative direction & overall brand vision.• Led the merchandising and sourcing team to build scalable merchandising processes that drive consistency and speed for effective expansion. • Responsible for establishing pricing and promotional guidelines in line with the respective market’s business model.

• Private Equity fund sponsored by LVMH• Analyst on the deal-structuring team responsible for investments in the Fashion & Accessories and Food & Beverage categories.• Drafted the sales marketing materials including teaser, management presentation and investment proposals. • Assisted in the execution, structuring & due-diligence process of investments in Jones the Grocer and Genesis Luxury.

• Developed and managed the company’s Middle East presence by setting up & leading the Dubai office.• Responsible for setting up and executing on the marketing activities. • Led the sales team to engage with regional entities to record on hold messages/IVR’s/radio ads/sonic logos/jingles.• Key clients: Jumbo Electronics, Rotana Group, Dubai Customs, Atlantis, Dubai Mall, Du, Etihad, Muscat City Centre.

• Started as a Sales Executive in Singapore developing clients in SE Asia.• Promoted to Regional Sales & Marketing Manager in second year. • Responsible for the India Subcontinent and MENA expansion; set up regional offices in India & UAE with client developments in India, Sri Lanka, Pakistan, UAE, Oman and Kenya.• Conducted frequent client visits in Indonesia, India, UAE & Kenya and executed various marketing exercises and seminars in the region to increase brand awareness.