Raven Lemon Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Tokyo, Japan

Selected to lead the new Kepler Japan office and account. My job was to help translate the Kepler US culture, process, and campaign management approach to a new market. I led trainings, workshops, and was the main day to day contact for the Japanese clients.

New York, United States

• Verticals/Industry: E-Commerce/Retail, Finance, Food ServicesClients: Bed Bath & Beyond, Chubb Insurance, DoorDash
• Manage multi-million dollar monthly, quarterly, and annual budgets, ensuring full delivery while maintaining campaign efficiency
• Collaborate with other managers and team leads to draft and present executive level client decks with a focus on performance lookbacks, MMM results, and strategic testing plans
• Spearheaded the 2022 holiday initiative which delivered a 66% decrease in CPM, a 700% increase in site traffic, and a 32% increase in ROAS YoY
• Create comprehensive training materials and spearhead multiple workshops, catering to the diverse needs of new hires and tenured employees, empowering them with essential hard and soft skills to onboard effectively and.
• Oversee a team of three direct and five indirect reports, effectively delegating tasks, ensuring timely delivery, and maintaining unwavering quality standards

New York, United States

• Curate lists of potential movies, books, shows and music to review
• Source and screen interviewees that align with episode's content
• Manage and engage with audience through organic efforts on Instagram, Twitter, and YouTube
• Create annual and quarterly growth strategy with a focus on increasing visibility, listenership, and revenue
• Produce, edit, and publish both video and audio content on a regular basis

New York, New York

• Vertical/Industry: Tech, FinServClient: IBM, Red Hat
• Drafted and presented two annual and seven quarterly media plans with an emphasis on campaign wins, testing opportunities, and budget adjustments based on performance
• Created testing frameworks that became the standard for new program partners like Reddit and Twitter across the agency
• Developed and implemented comprehensive standard operating procedures, outlining optimization approaches and error escalation protocols for the full team, ensuring streamlined workflows, consistent high-quality.
• Worked to foster a culture of growth among 2 direct reports and 2 indirect reports by providing regular real-time feedback, and giving them a platform to discuss their career goals, areas of concerns, or roadblocks

New York, New York

• Vertical/Industry: Tech, FinServClient: IBM, Red Hat
• Managed daily pacing and optimization for IBM Security, with a focus on both lower and upper funnel metrics
• On-boarded and trained entry level talent on pacing, optimizing, strategy and reporting
• Recommended and implemented multiple strategic approaches that led to significant channel improvement YoY
• Utilized Tableau and other reporting tools to craft well thought out insights and to inform major strategic shifts each quarter

New York, New York

New York, New York

Cohort 81As a senior captain my role is to teach my students the basics of digital marketing (Paid Social, Paid Search, Programmatic, SEO and Media Planning), while providing support for the first time captains and working with them to grow into the role. As a captain I am responsible for the immediate success of 4 students - this means providing feedback.

New York, New York

Cohort 46, Cohort 60As a captain my role was to lead 2 classes each week, focused on the basics of digital marketing (Paid Social, SEM, SEO, Programmatic and Media Planning) and assist with soft skills workshops like resume writing, interview prep, and emotional wellness. I worked alongside 3 other captains and was directly responsible for 4 of 16 students.

New York, New York

• Verticals/Industries: Education, Fashion, Lifestyle, Medical & Healthcare
• Monitored daily performance on Facebook and LinkedIn to find new opportunities and ensure accounts stay within budget.
• Strategized and made recommendations on different platforms and methods clients can use to maximize their return.
• Created extensive Keynote decks to show visual presentation of account performance and insights.
• Organized and led weekly client calls with a focus on results, client goals and growth opportunities.er

New York, New York

• Vertical/Industry: CPG, E-Comm/RetailClients: Virtue haircare, Ansell Condoms (LifeStyle and SKYN)
• Drafted timely/accurate reports (call reports, recaps, status, social metrics etc) for clients as well as for internal use.
• Assisted with social and content strategy for brands across multiple social platforms.
• Actively tracked industry and category trends.
• Developed a basic knowledge of the client from a business, industry and competitive perspective.
• Supported strategic endeavors from both a brainstorming and administrative perspective with the guidance of the account teams

Brooklyn, New York

• Organized Monthly Networking events.
• Found and booked innovative speakers for events.
• Composed and sent email marketing tools such as newsletters and event invites.
• Researched potential partners as well as potential proposals.

Greater New York City Area

• Authored, posted and tracked key metrics on 5 social media posts each week across multiple platforms.
• Spearheaded a total of 20 major campaigns to target specific digital audiences via email, Facebook and Instagram.
• Optimized SEO results for company’s website on Google monthly.
• Developed contacts with potential marketing partners for cross promotion.

Greater New York City Area

• Created, scheduled and posted content across all social media platforms.
• Drafted strategies to increase follower interaction.
• Researched and purchased ads for Facebook and Instagram.
• Wrote copy for, sent and tracked email ads via newsletter.

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs

Activities and Societies: Alpha Epsilon Phi Sorority, Academic Club AssociationI enrolled at Brooklyn College in the spring of 2013. In.

Certificate Of Completion, Fall 2017, Digital Marketing

• Spent 200 hours over the course of 4 months learning the basics of SEO, Paid Search, Paid Social and excel. • Became certified in Google.