Raven Walker Email & Phone Number

Charlotte, NC, US

• Oversees dedicated book of business comprised of multiple accounts directing Account Management and Business Development contributors in addition to cross-functional leadership across Strategy, Community, Production.
• Leads senior client relationship management and set the tone for client services success at Collectively balancing both the staff and client experiences
• Facilitates and supports direct reports and dotted line reports to be successful in their roles focusing on staff retention and readiness for growth
• Sets the account development strategy and manages the team to create, produce and deliver successful RFPs, incremental opportunities, wrap reports and/or other key client development deliverables
• Collaborates closely with Cross Functional leadership colleagues (Production, Strategy, Community, Analytics, Creative) to iterate and improve service offerings and processes

San Francisco, California, United States

• Collaborates closely with Senior Director/VP on overall team leadership and evolution
• Directly manages 5-7 Senior Managers, Managers, Associates, and/or Interns
• Supports career pathing for direct reports, providing mentorship and skills developmentsupport
• Supports services evolution and innovation, and help lead functional process evolution,documentation, and roll-out
• Manages client relationships in partnership with Account Leadership, providing clear and well-reasoned POV and solutions-oriented communications, particularly as it relates to casting and talent selection
• Oversees outreach to our influencer Community, new potential partners, and their respective agents, to gauge interest in Collectively campaigns. Guides systems evolution and organization around availability, rates, and.

Atlanta, Georgia, United States

• Provided strategic guidance and oversight of all agency influencer marketing initiatives inclusive of paid, affiliate, and organic traffic sources
• Developed social-first strategies for Fortune 50 clients backed by data with an emphasis on measurement and scale
• Guided internal and external client implications of industry and landscape changes within social and influencer strategies
• Led dedicated team through campaign ideation inclusive of strategy, execution, and comprehensive reporting across organic and paid tactics
• Oversaw financial projection exercises and ensure alignment with established budgets while driving continued revenue growth
• Understood client challenges and business objectives and led the development and activation of social and influencer strategy/plans with a focus on insights-driven and “best in class” tactics to optimize spend

Atlanta, Georgia, United States

• Developed insight-driven strategies to align with brand marketing and business objectives
• Collaborated with organic and paid social brand teams to develop content recommendations and determine paid media flighting
• Identified key trends and consumer insights to align brand goals with target audience communities
• Partnered with content strategists and creatives to develop and evaluate innovative content that resonates with consumers
• Aligned with Paid Media and Affiliate Marketing teams to ensure synergy across activations and campaigns and accuracy in reporting
• Managed experiential events and creative productions from briefing through reporting

Atlanta, Georgia, United States

• Developed insight-driven strategies to align with brand marketing and business objectives
• Collaborated with organic and paid social brand teams to develop content recommendations and determine paid media flighting
• Identified key trends and consumer insights to align brand goals with target audience communities
• Partnered with content strategists and creatives to develop and evaluate innovative content that resonates with consumers
• Aligned with Paid Media and Affiliate Marketing teams to ensure synergy across activations and campaigns and accuracy in reporting
• Managed experiential events and creative productions from briefing through reporting

Atlanta, Georgia, United States

• Collaborated with internal teams to create influencer programs and distribution strategies that align with client goals and objectives
• Presented campaign strategies, POV’s, influencer selects, briefs, day-to-day updates and campaign results to internal teams and client
• Oversaw research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships supported by SaaS toolbox
• Established and maintained relationships with key contacts within the influencer space while also ensuring that client/agency relationships exist on multiple levels and grew over time
• Created and conducted influencer brief for creatives and influencers
• Analyzed and accessed campaign to provide valuable insights and opportunities

Atlanta, Georgia, United States

• 22squared is a full service advertising agency in Atlanta and Tampa with dedicated expertise in broadcast, digital, social, mobile and analytics.
• Strategically plan and lead execution of influencer marketing activations
• Manage influencer marketing account team

Greater Atlanta Area

• MSLGROUP is a full-service communications and engagement agency – the 4th largest PR agency in the world. MSL Atlanta services clients including The Home Depot, Coca-Cola, UPS, Abbott Nutrition, Samsung, Purina Cat.
• Managed influencer relations on behalf of The Home Depot growing influencer network to more than 2,000 partners
• Assisted in the crafting of end-to-end full-scale influencer campaigns that support client initiatives, objectives and KPIs, fully owning plans and activations
• Managed the development of influencer creative briefs for photo/video shoots and be available to staff on-site if needed
• Developed recap materials following campaign execution to measure and evaluate value, including ROI and performance metrics.
• Supported in the day to day account management, including the review of influencer trackers, reports, recaps, filing images, social content, call agendas, invoices, budget management, etc.

Greater Atlanta Area

• Actively contributed to the rebranding of the Alvin Ailey influencer program in Atlanta, GA
• Crafted editorial calendars for Georgia Pacific products including Angel Soft®, Dixie® and Vanity Fair Napkins®
• Collaborated with in-house teams to create custom content for brand channels
• Conducted industry research to assist in consistent market optimization for Georgia Pacific brands

Durham, NC

• Built profiles and maintain presence for DPAC performances on social networking websites
• Assisted with media relations including writing press releases and press drops
• Participated in strategic planning for DPAC marketing efforts
• Helped promote DPAC events by organizing promotional efforts both internally and on a grassroots level
• Conducted internet research to use in strategic planning of marketing efforts

Raleigh-Durham, North Carolina Area

• Wrote and distributed press releases to approximately 150 media outlets in North Carolina
• Compiled press clips for distribution to thousands of North Carolina team members
• Coordinated media for Vice President Joe Biden’s and First Lady Michelle Obama’s visit to North Carolina
• Pitched stories to and gained coverage from multiple media outlets
• Created and maintained database of small town North Carolina newspapers to target for news coverage

Bachelor'S Degree, Strategic Communications

Activities and Societies: • Alpha Kappa Alpha Sorority, Incorporated (President) • Elon Public Relations Student Society of America •.

Master Of Arts (M.A.), Strategic Communication