An organic marketing and paid media agency based in Los Angeles, CA.We're an all hands on deck boutique firm, specializing in media planning, SEO, paid social, paid search, programmatic display, CTV, YouTube Ads, consumer insights, multicultural advertising, reporting and analytics. Our experts come from the world's largest media agencies. We pride ourselves on genuine client collaboration & trust, inclusive people management practices — building genuine relationships that produce great work; preventing company/client liability. We value data ethics and putting people over profit. This approach has proven to increase profit and sustain the protection of clients. Clients: SHE Media/Penske Media Corporation, Leaf Home, Get Your Skin Out Need help increasing company revenue or brand awareness online? Reach out to me at raven@rlddigital.com. Visit our website at www.rlddigital.com.

Inducted into The Links in May 2023 Appointed Chair of the Technology Committee by Madam President of the BH West chapter.

Account: Trader Joe's (Paid Social)- Lead strategy and client communications- Lead monthly client calls- Update weekly pacing/performance excel- Created 2023 Media Plan Pitch (Instagram, Snapchat, Pinterest)- Create monthly reporting insights PP decks for client- Lead partnership and communications with media planning agency Initiative + media partners (Meta etc.).- Oversee Prisma campaign builds, IO and billing needs.Account: Innovation Refunds (Paid Social + Paid Search)- Partner on strategy and campaign optimization across social & search - Lead media partner + client communications- Assist in new client on-boarding process for Innovation Refunds- Oversee Prisma management (billing and IO needs for LOB)- Partner with MBCS on asset strategy + deliverables- Manage media relationships across account: Meta (FB/IG), LinkedIn, TikTok, Reddit, Google and Microsoft (Bing)- Created account naming conventions across platforms, offline conversion resources, floodlight tagging and Pixel implementation- Oversee multi-million dollar paid social budget and allocations- Oversee Bing platform management and conversion tracking initiatives on paid search team- Create and oversee team internal processes- Evaluate Search Queries Reports and Quality Scores- Assist in transitioning the IR Google paid search initiatives from the in-house Google team- Crafted DXA for Bing- Partner with SEO & measurement teams.Account: Paramount Global - VidCon (Paid Social + Paid Search)- Created social & search campaigns that surpassed VidCon's ticket sales goals in Dec 2022.- Direct strategy & lead partnership with UM Worldwide- Create media plans, targeting grids, timelines, workflow process, and oversee ATB/Prisma IO process- Create campaigns across Meta, TikTok and Google Search/YouTube and previews/QA docs- Partner with AD, Operations on pixel and tracking needs.- Partner with SEO & measurement teams.

Account: GrubHubManaged 13MM in paid social media spend from May 2022 - Aug 2022 (Q2 & Q3).STRATEGYLead client strategy.Review budgets, calculate percentages, and propose spend allocation across devices/ad set levels to media partners and client.Develop media plans: - Alcohol Purchase (May 22') - Masterchef Show on Fox (May 22') - TikTok Driver Campaign (Jun 22') - July 2022 Driver Campaigns (Jul 22') - YouTube Added Value Campaign - Custom Intent, Affinity, In-Market, Similar Audiences (Jul 22’) - Provide daily REAL TIME performance recco’s, creatives, and answering advanced optimization questions via email --- in efforts to teach and educate GH in-house team on Ads manager platforms & optimization best practices - Submitted Snapchat Story Ads budget proposal - Partner with Social Media Manager on pulling Monday & Thursday performance reports across FB, Snapchat, TikTok, Twitter, Reddit and AppsFlyer for client.TECHNICAL(IN-PLATFORM) - Build DMA social campaigns (conversion + awareness) across FB, Snapchat, Reddit and TikTok: - Alcohol Campaign Build - Masterchef Fox Campaign Build - Build Food for Diner campaign in Snapchat (13 ads). - TikTok June Driver (7 ads) - iOS/Skan Duplicate Ad Build FB - Created custom conversion event for Q2 Alcohol campaign. - Oversee A/B Testing implementation with third party vendors (E.g. Measured). - Attend weekly meetings with media partners (E.g. Meta) to discuss pixel implementation and other platform specifics. - Summer 22' QBR Audit (Snapchat, FB/IG, Reddit)PROJECT MANAGEMENT- QA & consolidate invoices for finance team.- QA campaigns and manage team deliverables in Asana.- Proactively monitor campaign pacing excel doc- Manage client requests- Partner with SEO & measurement teams.

SEO consultant during my off-hours.Contract extended on 2/15/2022 until further notice.SEO Optimization/Strategy- Website diagnostics using SEMRush report (free trial account), recommendations, and implementation for all site content (meta descriptions, SEO title tags, SEO slugs, KW's).- Plug-in audit, recommendations and implementation (Yoast, GA tags etc.).- SEO & Paid Search Best Practices deck for the agency to use moving forward in their SEO strategy and content workflow.- Set-Up Google Analytics, Google Tag Manager, Monster Insights in Wordpress.- Liaise with web developer for SEO development initiatives.- Provided minor paid social recommendation.- Attend team huddles, to discuss strategies and technical optimizations.

Account: WELLS FARGOPAID SOCIAL:- Lead Strategy & presentations- Social Buy + R&F forecasting (Media Math)- Buy Metrics: CPC, CPV (VCR KPI) and CPM- Media plans, media recommendations, targeting grids, and spec sheets- Build campaigns- Experiments: BLS's & A/B Tests, custom audiences/lookalike audiences- Pixel Tracking, Custom Conversions, FB API Set-up- Created Social & Programmatic Strategy for H2 Campaign- Independently strategized and pitched WF "first-time" 1st Party Data Pinterest Video strategy, with a total of 3 ads garnering 26M+ impressions with 6M+ video views on a 250k budget.- Performance Reports (Impressions, Video Views, Ad Recall etc.)- Created opportunities to increase team camaraderie/relationships: Invited my entire team to a personal event invite received by Twitter partners.PROGRAMMATIC:- Lead Strategy & presentations (Verizon Media, Site Direct/Native Ads)- TrueView Ad campaigns- Media plans, recommendations, targeting grids, and spec sheets- Craft YouTube target lists (NBC News, Forbes etc.)- Manage publishing deals (WSJ, NYTimes etc.)- Present Applecart performance to client (CTR, impressions etc.) - Video Investment Work: CTV and Adobe Campaigns- DCM Tracking: Floodlight tags (conversion activity) and IAS Tagging- QA media plans in Prisma sent to DCM + DV360PAID SEARCH:- Create and optimize campaigns (RSA's, RDA's, Text, Video Ads)- Retargeting list and KW management (Match Types)- Reporting (Including Match Type Variation & Quality Score)- Partner with SEO division on cross-functional needs.Accomplishments:- Ideated 5MM Hope USA campaign (2021)- Mentor in the OMD Mentorship Program (2021)- Maternity Fill-In for Director, Video Investment (2021)- Assistant, Programmatic Manager Fill-In (2021)- Implemented programmatic team delegating plan (2021)- Trained team on Ads Managers (2021)- Re-trained team on DV 360 (2021)- Implemented a communication plan with BBDO (2021)

Manage platform campaigns: Facebook/Instagram, Twitter, LinkedIn, Pinterest, Reddit, and Snapchat.Own Amazon Media Donation project.Provided SEM ad copy & KW recommendations for Center of Disease and Prevention landing pages -- COVID-19 mask awareness.QA'd foreign language ad copy + keywords, using Google Translator. Partnered with Google on sourcing new solutions for foreign language paid ads.Conducted advanced SEO Audit: Technical recommendations, and crafted SEO URL’s, meta tags and descriptions for the revamped GetVaccineAnswers.org site. Suggestions accepted. Provided recommendation to Vendor Partner LLG: Suggested CPC/CPV buy instead of CPM buy for social ads, to focus on more quality engagement/ROAS (landing page visits & video views by CPC/CPV buy vs ads risking targeted audiences not engaging or viewing the ad on their profiles due to CPM buy). Suggested A/B Testing CPC, CPV vs. CPM. Without A/B testing, The Ad Council decided to stick with CPM model. However, I made strong efforts in pushing them into a better ROAS direction.Provided recommendation to Vendor Partner LLG: Audience "profile interest targeting" suggestions for various Black & Hispanic social ads for Vaccine. Suggestions accepted. Provided recommendation to Vendor Partner Whole Whale: Crucial SEM performance feedback for Vaccine ads, including ad content & KW quality improvements limiting full ROAS potential (e.g. KW match type improvements, better pacing strategies, improvements on ad copy headlines, descriptions, CTA's and site links etc.). Suggestions accepted. Provided suggestions for organic social profiles (e.g. hiring community manager), to increase followers and content engagement opportunities; ultimately increasing results for paid social ROAS. Paid search strategies + KW's for TheVaccineAnswers.org video landing page. Created SEO & Paid Search tutorialBrought in SEMRush platform contact to the Ad Council.

Lead SEM/EM team (paid search, programmatic, social media campaign collaborations, podcast/digital event campaign optimizations etc.).Create + Present KW builds, search ad recommendations & bulk-sheets (Veeva).Manage a portfolio of 5 pharma accounts (7+ brands total), with 2M+ in monthly spend.Lead weekly client and internal calls, discussing high-level strategy, campaign performance, launches and ad spend updates/changes.Training direct reports on client strategy/proposal decks.Internal Point-Of-Contact for media planning, SEO, social, and analytics/data teams.Partner with analytics to develop advanced KPIs and measurement plans.Lead Thought Leadership efforts by authoring SEM & Emerging Media POVs, CaseStudies and Insights.Represent the organization in public forums as a key leader for SEM & Emerging Media.Partner with SEM & Emerging Media executive team on identifying/submitting team work for industry wide awards and recognition.Serve as point person for clients, leveraging thought leadership and innovative points of view to strengthen client relationships.Guide process and procedure within internal SEM & Emerging Media team.Assist executive team in negotiating client contracts and pursuing/achieving beneficial pricing models.Vet + onboard new supplier partners.Interview, hire, develop and grow high-caliber employees at CMI.Lead prioritization in the areas of account creation, MLR Process, QA, work scope, client billing, staff count, optimization, pacing, bid management, targeting, reporting etc.Implemented new site engagement strategy, using paid search campaigns for acute myeloid leukemia drug account (Liaising with SEO team).Helped On-board new Prostate Cancer focused account, while implementing new paid search strategy for multiple site launches.Nominated direct report to be the Q2 Driver of Excellence Award Winner (Won award).Team Management: 4 direct reports Solely negotiated Prognos contract rate down 10%.

https://www.reviewed.com/beauty/features/mane-choice-review-3-1-revitalize-refresh-conditioner

Account: Vitacost & Macy’sServe as a subject matter expert for the client across all things in search and shopping.Collaborate with SEO team on best practices & intiatives, to drive strong paid search ads.Assist in client specific POVs as well as the delivery of overarching search engine news and change impact on the client business. Created client Demand Analysis - App Usage deck.Publishing spend reports (Pivot Tables/Analyzer).Incorporate SEO & social media best practice tips to achieve best paid media results.Monitors search performance to identify key trends and recommends advanced optimization techniques to drive account improvement.Produce ad bulksheets (VLookup).Create ad event promo calendars for Google team.Translates desired overarching business outcomes to specific search and shopping executions for tactical teams to put in motion.Develops testing protocols for team implementation with measurable outcomes and key action steps.Owns key vendor relationships on behalf of the client (Google team, Kenshoo team etc.).Responsible for tracking and pixel recommendations.Works with key client partners and other agencies who manage other channels for holistic planning and integration opportunity identification.Received Kenshoo training.Collaborate with the VP & EVP, Head of Search & Shopping on strategy initiatives.Earned Google Ads Certificate, Google Ads Display Certificate, Google Ads Video Certificate, Google Shopping Ads Certificate, Microsoft Ad Search Certificate (Bing).Direct reports: Senior manager, manager, and associate manager while identify analysis and recommendation ownership of those team members.

Clients: Kaiser Permanente, West Orange Healthcare District, Allyn Foundation, Trinity Health, The Nicholson Foundation.Developing campaign strategiesSolely plan and manage paid and organic media strategies across social, search, ad networks, and paid social media influencers.Campaigns: Content creation, audience targeting (campaign type, audience type), KW, budgets, site link extensions.Create and activate 1-2 ads (image + video) within a 5 minute time span, while selecting excellent daily ad spends and receiving strong KPI results. Increasing PGP FB/IG client ad results and decreasing ad spend, through advanced best practices and proper budget management --- with $5.00 - $10.00 daily spends and $.2 - $.20 CPV's. Taking ad results from an avg. 3k to 15k in impressions for 1-4 week "impression focused" campaigns. Successfully skyrocketed the It Impacts Us All Trailer ad with over 17k impressionable results, starting with a $10.00 daily budget and minimal ad spend. Over-exceeding campaign goals with campaign spend under $200.00.Successfully increased the Drunken Rewind Video campaign, over 2,114 views with a $.3 CPV, while also delivering new organic followers on social media. Successfully over-exceeding campaign goals, with an overall campaign spend under $70.00. Also, skyrocketed a boosted Drunken Rewind campaign (FB/IG) with a $15.00 campaign spend.Create Google Search YouTube ads reaching over 1,000 X 3 impressionable hits within 24 hours.Implemented internal campaign tracker.Provided organic + paid social strategy ideas for LinkedIn and other social platforms. Started a social media audit. Developed and implemented a campaign daily spend plan, that keeps results high and campaign spend low.Create Facebook Pixels and track site audience activity data.Propose, manage, track, and report all campaign budgeting.Trained team on FB Business Manager and FB Pixels.Manage a project manager and three marketing coordinators (4 total).

Reference available upon requestOversee all marketing initiatives for FranchiseHelp cliental: B2B/B2C opportunities to generate leads for 100+ national franchises in the food, hospitality, retail, finance, home goods, health, and travel space. Secured over 3,000 leads (100+ approved) in the first few weeks as a consultant, on an avg. $0.35 per CPL ad campaign with an avg. daily budget of $10.00.Campaigns: Content creation, audience targets, KW, budgets, site link extensions.Oversee SEO & organic social strategy.Successfully pitched video campaign proposal for OakScale (Paid Social + Paid Search).Create and track paid social and paid search activity with UTM code.Partner with the Director of Customer Service to reach client ROI expectations and long-term goals.Liaise with internal teamsPartner with and lead the Director of Content for organic social strategy.Generate leads by creating effective desktop and mobile campaigns across a number of paid media platforms, including Google AdWords (Search, Display, Gmail, YouTube ads), Facebook, LinkedIn, Instagram and Pinterest (CPL, CPC, CPA, CPM etc.).Direct all Google AdWords Search and Display campaigns, including audience targeting, keyword research and selection, ad group structuring, ad copywriting and landing page testing and optimization.Direct all Facebook Ads, LinkedIn Ads, and Twitter Ads including audience targeting, and copywriting.Direct all email and SMS marketing/management to our audience of 100K+ subscribers, nationally.Direct campaign budgets & adjust bids to optimize campaign ROI.Track daily, weekly & monthly KPIs and margin reports to identify opportunities for improvement.Present monthly KPI analytics presentation to the FranchiseHelp team (10+ people).Keep pace and report on SEM/PPC industry trends and developments.Gather competitive intelligence, including research on competitor keywords, ad copy and landing pages.Manage the Digital Marketing Specialist.

Reference available upon requestSEO: Strategy, on-site content optimization (meta descriptions, tags, keyword implementation, site design strategy etc.), SEO audits (error reports, site re-directs, competitor analyses data etc.), HTML, canonical tags, backlink management - disavow:/ in robots.txt, link building, schema markups, site traffic analytics reporting, social media SEO initiatives, manage editorial team on best practices.Increased site traffic (2k-20k+ in 1 month) and organic social engagement (45%).Secured multiple 1st page SEO rankings.SEM (Search + Display ads):- Paris Haute Couture Fashion Week content (Dior, Giambattista Valli shows and Carine Roitfeld Perfume Launch event etc.).- Oversee management (Google AdWords; KPI goals, Audience Target: Gender, Age, Location Interests, Language, Budget, Bidding, campaign pacing, and communication with Google specialists when needed)Social Media (Paid + Organic): Oversee the JVB social media department. Strategy, community management, copywriting, cross-functional marketing strategy implementation, analytics reporting and team management. Social content centers around JVB articles and editorial spreads that include major fashion/beauty brands: Chanel, Prada, Gucci, Valentino, Victoria Beckham, Calvin Klein, Tom Ford Beauty etc. - Paris Haute Couture Fashion Week content - Paid Social Campaigns (Dior, Giambattista Valli shows and Carine Roitfeld Perfume Launch event etc.).- Posted brand articles on social, which were reposted by such brands, increasing JVB brand awareness (AugustinusBader, Prabal Gurung, Rodarte etc.).- Created an "Events" tab on IG and implemented its first organic content idea with #KarlForever tribute event coverage to increase engagement and brand awareness.- Oversee management (FB, Twitter, Pinterest Ads Manager; KPI goals, Audience Targeting, Location, Interests, Language, Budget, Bidding, campaign pacing etc.)Email Marketing: Strategy and analytics.

Reporting directly to the Head of Advertising, I remotely implemented social media audience growth strategies and managed a team of (3) audience development specialists. My role was a 3 week freelance gig.

Partnering with the Sr. SEO Director, I brought a vast amount of brainpower, creativity, negotiating skills, media and executive relationships, writing and analytical thinking skills to develop and oversee SEO/SEM campaigns, projects, and create content that drives web traffic and increases brand ROI.Created a Morgan Stanley competitor analysis, including video content suggestions for BHF to consider for their YouTube initiatives.Create/submit weekly copywriting decks to clients (landing page titles, boilerplate texts, product descriptions, suggestions on syntax for articles and Youtube tags etc.).Create paid search ads (Text, Display), oversee bid and copy strategy, and assist gathering data for reportsIdentify site errors and export full reports for clients, using Screaming Frog platform, Conduct XML Sitemap reporting, Evaluate coding: JavaScript, Outdated Coding, Canonical Tags, Semantic Markup, Text In Images.Manage the agency campaign tracker (SEO/SEM and media planning).Competitor Analysis: Morgan Stanley, Koio Collective, BMW and more. Competitor Pitches: Chanel, Burberry, Tiffany & Co. and more.Oversee large scale keyword build strategy decks for clients. Ensure copywriting, SEO, SEM, UX strategy, and industry best practices are followed through to implementation.Work with internal media planning (5-7 members) and social/paid search team (3-5 members) daily, to meet client campaign expectations. Attend daily SEO/SEM/Media Planning client meetings.Hands-on optimization: page construction, improving site architecture & optimizing content.Partner with Sr. SEO Director, on-boarding new Paid Search team.Received stellar performance review in Aug 18’Tools: Tableau, SEMrush, AdWords, Screaming Frog, Google SERP Snippet Optimization Tool, Pingdom, and Slack.

Leading all digital marketing initiatives, digital UX, SEO strategy, e-commerce, production, PR, copywriting, media outreach, talent booking, budget management, media planning and business development (investor, vendor, and partner relationships). I also co-created the 1 Tone website layout, including the e-commerce model with The Endurance Group.Currently, I work on 1 Tone Skincare during my spare time. Oversee SEO: Local and E-Commerce, analytics: Google Search ConsoleOversee SEM campaigns (Search, Display and PLA's).1 TONE SKINCARE GLOBAL BRAND AWARENESS AD SEARCH CAMPAIGN: Secured 258,660 impressions and 2,835 clicks in the first two weeks.Oversee social media presence. Created the 2018 Google Shopping Ad plan for 1 Tone Skincare.Continuing to successfully secure multiple editorial / buyer appointments and sample requests with prominent Sr. editors (R29, ELLE, Ebony, Popsugar etc.) to further the message of the brand.Digital Marketing brand collaboration with The Kelley Doll, https://www.linkedin.com/in/mayakelley/Secure, hire, and manage multiple creative freelancers (clients: Kate Spade, AT&T, Twitter, Gilt Groupe etc.) for 1 Tone marketing initiatives.Since Jan 18', secured 550+ units in product sales, through digital/PR strategy (media outreach, focus groups etc.), spending <1% of the company’s budget on marketing.Oversee research and stay abreast on emerging trends, digital platforms, and competitor news for brand innovation initiatives.

A NYC fashion and lifestyle marketing communications agency.Managed PR initiatives, during 2-week seasonal project for SIMON Property Group.Created and edited press releases, media alerts and event listings (including clippings + tracking).Created + distributed local, national and global editor outreach list (100+ contacts) for the Cheesecake Factory Opening. Created and sent daily media news report for client (Cision + Mention platforms).Proactively created blogger + influencer outreach lists. Pitched social media and press event ideas to SIMON client in weekly meetings.Consumer Reports (Excel calculations for UMV / Impressions and Media Pricing).Reporting to the VP of Public RelationsSimon Property Group is an American commercial real estate company in the United States and the largest real estate investment trust. It is also the largest shopping mall operator in America with locations in Canada, Japan, Korea, Malaysia, Puerto Rico, and Mexico with a total of USD $33.325 billion in financial assets.

L & Co. Clients: Berkshire Partners, ebay, Ellen Degeneres, FFANY, Flying Tiger Copenhagen, FOSSIL, Halston, hartmann, Hudson’s Bay, MCM, Monica Rich Kosann, Net-A-Porter.com, QVC, Rent the Runway, Robert Graham, Rosenthal & Rosenthal, Saks Fifth Avenue, SIMON, Urban Outfitters, Vera Bradley, VINCE, WWD and Karl Lagerfeld.

A social media + e-commerce app, available on iPhone (Apple) and Android (Google Play)Oversee SEO, social media, influencer marketing programs, brand marketing strategy and paid advertising (Search Engine Marketing / Pay-Per-Click), analytics, campaign budgets (1MM+), copywriting, blogs, PR, A/B Testing, email marketing and internal communications needs.Co-Developed, implemented, and managed the first Brabble Influencer Marketing Program with the CMO. Partnered with Mixpanel and multiple outside influencer marketing agencies. Co-created the entire FAQ feature for Brabble with the CMO. Increased Brabble’s app user base by 20,000 followers in less than 6 months.Increased Brabble’s social media following; Secured 2k new followers on Instagram, 260 new followers on Twitter, and 960 new followers on Facebook (2-month span).Secured analytics partnership with Mixpanel. Presented Brabble to investors and vendors (Red Box Agency etc.) in executive meetings. Assisted in the development of Brabble's monetization model “Star Tags”. Similar to affiliate links, Star Tags allows the Brabble development team to embed programmable links into posts that can be shared on Facebook, Twitter, and various social platforms. When a purchase is made, Brabble collects a small percentage revenue share from the advertiser which is distributed to investors.Direct report: Social Media Design Coordinator and external vendors.

Frederick Goldman, Inc. is one of the largest jewelry manufacturing companies in North America, serving all retail channels of distribution. With manufacturing resources in the U.S., Mexico, China, India and Thailand, Frederick Goldman is a world-class jewelry manufacturer at the forefront of global competitiveness.Oversee social media, online customer service inquiries, digital marketing, PR, influencer marketing, e-mail marketing campaigns, production, and analytics. Increased social media engagement and follower reach from 200k + – 500k + via Facebook, and over 3k new followers via Instagram through social media engagement, content creating, and paid campaigns.Liaise with external agencies on marketing & PR strategy needs (ION Marketing and Kenwerks).Secured media placements: The Knot, InStoremag.com, National Jeweler, and Centurion Jeweler.Brands: Artcarved, Triton, Keepsake, Scott Kay, Vera Wang, Karl Lagerfeld LLC etc.Direct report: Social Media and Marketing Intern.Reported to the Vice President of Brand Management.

Cruise Planners, an American Express Travel Representative that sells cruise packages, concert tickets and other live entertainment packages to travelers around the world. Overseeing SEO, social media, marketing, PR, analytics, and college ambassador program.Created annual digital marketing strategy, which increased online audiences and brought 13+ new clients. Travel / Entertainment Packages: Disney Resort, Adventures by Disney, Walt Disney World Travel Company, Hard Rock Hotel, Starwood Hotels & Resorts, Abercrombie & Kent, Beaches, Beyonce, Justin Bieber, Adele, Disney on Ice, NFL, NBA, NHL and many more.

The Style Scout website and CBS Radio's: Style Scouting podcast was created by Alia Ahmed-Yahia. She is the former editor for Style.com, Glamour, Vanity Fair, and Vitals Magazine where she worked under former Creative Director of ELLE and current Editor in Chief of Yahoo Style, Joe Zee. Alia is a contributing style correspondent for E!, Good Morning America, ExtraTV, The Today's Show and the ELLE U.S. Magazine Style Correspondent. She also consults for numerous brands including Tiffany & Co. in NYC. Since April 2015, the Style Scouting podcast has garnered a national audience with over 300,000 downloads. Oversee digital strategy, Public relations, advertising and the annual editorial calendar.Partnered with the Editor in Chief / Host, creating weekly themes, concepts and questions for The Style Scout website and Style Scouting podcast radio show. Generated a national audience in 6 months, with over 300,000 downloads of the podcast for the CBS company through SEO, organic social media efforts, social media partnerships with influencers, and booking high-profile influencers/tastemakers. Developed contact list for future projects: Aliza Licht (DKNYPRGirl), Rachel Zoe’s team, Blake Lively’s team, Olivia Palermo's team, Carolina Herrera’s team, Marc Jacobs team, Kelly Wearstler's team, Celebrity Trainer Tracy Anderson’s and moreSecured Podcast Guests: Gabriele Hackworthy, Bronson Van Wyck, Kristina Bazan, Chriselle Lim, Megan McIntyre, Amanda Brooks, and Micaela ErlangerPodcast Guests: Donna Karan, Malia Mills, Lisa Salzer, Gucci Westman, Bronson Van Wyck, Food Network Chef Kathy Lee, Mary Alice Stephenson, Dana Schwartz, Editor in Chief of StyleWatch, Jane Keltner de Valle, Tracey Lomrantz Lester (Intermix Brand Director) and moreStyle Scouting was the #1 style podcast on iTunes in its first 5 weeks (April 2015) The top 4 Fashion & Style podcasts on iTunes with Vogue Podcast, Glamour’s "What I Wore When"​ and "Oh Boy" by Man Repeller (September 2015)

A NYC fashion, travel, art, real estate and design public relations firm.Oversee social media during Art Basel 2015.Community Management, track engagement, calculate ROI and manage paid campaigns during Art Basel.Created and submitted social media strategy ideas (Expand audience reach, Periscope for Art Basel events etc.).Created and submitted tedious client social media research reports (Client: International Real Estate Developer Robbie Antonio and The Mark Hotel).Created and submitted daily news/press lists for content creation.Secured and posted 95% of news/press coverage, approved by the Social Media Director.Attend client events, and take snapshots for social content.
ART BASEL WINTER 2015 (11.30.2015-12.6.2015):Secured 98% of the news/press coverage for socialGenerated media/influencer engagementTracked and measured paid media campaigns (The Shelborne Hotel and Wyndham Grand South Beach Hotel)

- Giorgio Armani Cocktail Celebrating Giorgio Armani book by Mr. Armani
- Valentino Celebrates Artist Pietro Roffuo Event
- Andy Warhol Museum exhibition with Michael Chow
- Faena Hotel Miami Beach Hotel Opening Dinner/Party
- Miami Design District - Art + Design + Fashion Tour
- Dom Perignon Annual Art Basel event and many more Invited by the CEO to return, but unable due to professional commitments.Clients Include: CHANEL, Giorgio Armani, Valentino, Barneys New York, Fendi, The Whitney Museum, Miami Design District, Dom Perignon, Andy Warhol Museum, The Mark Hotel, Max Mara Group, The Beekman, SCDA Architects, Moncler, Chelsea Hotel, The Setai Miami Hotel, The Lisson Gallery, Commune Design, Daniel Arsham, Ace Hotel, Greenwich Hotel, The Brant Foundation and many more

After three-years of interning and gaining coordinator level experience, I earned multiple temp roles as an editorial coordinator, PR coordinator, executive assistant to C-level fashion players, fashion show production coordinator and stylist assistant prior to graduating DePaul University. LEXYROSE BOIARDO: Assistant Stylist / Fashion Editorial Coordinator TIME INC.: Styling Assistant – People Magazine, Avril Lavigne Cover StoryKCD WORLDWIDE: Temp NYFW Production Assistant – F/W 2015 Marc by Marc Jacobs Runway Show VALENTINO: Temp Assistant to the EA of the CEOGIORGIO ARMANI: Corporate Wholesale Market TempMARC JACOBS: Office Assistant TempLE BOOK: Temporary PR and Research Coordinator 3.1 PHILLIP LIM: NYFW Press AssistantNINA RICCI: Corporate Market Week Assistant HEARST MAGAZINES: Temp Assistant to the International Fashion and Entertainment Director

RECEPTIONIST/PR AND VIP ASSISTANCE:Greeting and directing all celebrities to their appointments for the celebrity press team(Katie Holmes, Nicky Hilton, Olivia Palermo, Karolina Kurkova, Emma Roberts, James Marsden, Jamie King, Tina Craig from BagSnob.com and Bryan Boy)Provide VIP services to the Head Italian team and celebrity clients for the press departmentHandled sample check-ins and check-outs of messengers, while juggling services to department guests and the department staffAssist Head PR Intern with organizing the showroom samples (Milan, US) and assist the wholesale team with the flow/appointments of buyer appointmentEXECUTIVE ASSISTANCE TO THE CEO:Completed errands for CEO and assisted with VIP gift bags for the Head Italian teamGreeted world-renowned architect David Chipperfield, on behalf of the U.S. CEO for Valentino

Giorio Armani Men's Collezioni Team

Earned student internships, during the Summer, Fall, Winter and Spring seasons where I gained experience coordinating PR, marketing, social media and fashion editorial initiatives while working directly with SVP's, VP's, Directors, Managers and influential tastemakers in the corporate industry, luxury goods and fashion industry. I also gained experience managing marketing teams, during various ambassador roles.LORI GOLDSTEIN STUDIO: Styling and Social Media InternHEARST MAGAZINES: HARPER'S BAZAAR: Intern to the Sr. Accessories EditorKARLA OTTO PUBLIC RELATIONS: Publicist Intern - Celine, Giambattista Valli, Marni, Vionnet, Rochas, Simone Rocha, Viktor & Rolf, Erdem, Jay Ahr, John Galliano AccountsCHICAGO SUN-TIMES, SPLASH MAGAZINE: Intern to the Events DirectorEDELMAN PUBLIC RELATIONS: Consumer Marketing Trainee - Hilton AccountCHICAGO TRIBUNE MEDIA GROUP: Marketing / Sponsorship and Event Production InternCONDE NAST: ALLURE MAGAZINE: Advertising Sales Intern to the Midwest DirectorsGUEST OF A GUEST: Social Media and Event Production InternNICHE MEDIA: Advertising Sales and Marketing InternOFF CAMPUS MEDIA: BonFyre App AmbassadorMUSIC DEALERS: Sales and Business Development Intern BLACKBERRY: Brand Marketing AmbassadorTODAY'S CHICAGO WOMAN MAGAZINE: Intern to the Editor in ChiefI HEART RADIO (Formally Clear Channel Radio): Communications Intern to SVP of Communications

Participated in weekly Monday meetingsProduced daily and weekly client reports, on competitor and industry news (Research Methods)Checked online user traffic, for each Hilton Worldwide websites and promo pagesCreated/Distributed media bios and fact sheets into the online trackerCreated press releases and media alertsCreated a travel itinerary for the 2013 Golden Globes Teacher Trek event in Los AngelesParticipated in weekly meetings, regarding Hilton Honors account with the senior teamPresented social media campaign with 2 other interns, to the senior Hilton Honors clientCompleted digital archiving for Hilton Honors Digital teamEdelman Clients include: eBay, Samsung, DOVE, XBox, Starbucks, Hilton Worldwide, Disney, Nestle, S.C. Johnson, Hewlett Packard, Johnson & Johnson, Shell, Kellogg, Novartis, Energizer, Adobe, PayPal, Pandora and many more.

Solely completed marketing and event production duties for 4 department DirectorsProduced all event recaps and marketing materials for Tribune media group clients (Amstel Light, Blue’s Travellers, Saks Fifth Avenue) and moreProduce and gather all RSVP invites, using RSVP list for Chicago Tribune eventsManage Chicago Tribune Events department calendarManage Tribune contact database Cold call all Chicago venue spaces, for contact information for current and future eventsAssist in production and creative brainstorming for numerous Chicago Tribune media brands (Chicago Magazine, The Red Eye, The Onion etc.)Networked with a high-profile Chicago executive, interested in donating 1,000 to the Susan G. Komen Foundation

Conducted research and editorial projects for the Publisher and Associate PublisherCreated all sales media kits for the entire magazineOrganized all magazine archivesCompleted duties for the Editor in Chief of Los Angeles Confidential MagazineManaged the RSVP list, for the Oliver Stone and Taylor Kitsch Summer Cover Party for the “Savages” film debutAssisted with the celebrity entrance / VIP area for the Oliver Stone and Taylor Kitsch Cover Party

Developed a 4-6 brand marketing ambassador team, to promote Blackberry products to youth demographics on university campus's and neighborhoods in the Chicagoland area.Managed budgets for marketing campaignsConducted qualitative and quantitative research from students and city locals (tourists, local coffee and sandwich shops, bars etc.)Created promotional events and guerrilla marketing tactics to push the blackberry message and product awarenessPartnered with DePaul Radio, for the Blackberry promotional event at the Rev Run concert

Manage Readymade officeManage social media platforms + blog Google Ads (Search, Display ads)Pitch Fortune 500 clients, bringing on new business