Rachael Smith Email & Phone Number

Santa Cruz, Ca, Us

Monterey, California, United States

After 30yrs of working in hospitality we have opened our beloved "The Salty Seal Brewpub and Sports Bar" on the famous Cannery Row, Monterey Bay, California. Opened mid June. What a gorgeous place I live in... truly blessed!

San Francisco Bay Area

Graphic Designer | Content Writer/Editor | Social Media Manager• SEO and SMO to increase visibility in SERPs enabling client to ROI - monitor web traffic metrics• Implement SEM and SMM plans • Define social KPIs and provide monthly reporting on social media performance across channels • Real passion for social media and a hunger for knowledge (intellectually curious).• Lead the development and execution of social media strategy and content creation for the brand ensuring consistent content integration.• Create and maintain social media profiles and calendars with Facebook, YouTube, Instagram, Twitter, LinkedIn, Pinterest, Tik-Tok. Create paid and organic Ads.• Interact and respond to social media posts and messages• Planning and scheduling content across various social media platforms• Social Media and website Insights, Analyzing, tracking, and reporting on campaign performance ensuring progress on all platforms by using analytical tools such as Google Analytics and Business Suite• Research on latest trends, platforms, and software• Serve as the editorial voice for the brand through content creation• Mailchimp - B2B emailing campaigns• CMS Website Design and Website Content Writer• Video Production - director, camera operator, and editor• Frequent use of Adobe Creative Suite and Vegas Pro 17

Bermuda

• Assist the General Manager of the Bar & Restaurant at Snorkel Park• Setup POS with layout and input all menu items• HR - Interview, hire and terminate employees• CMS Website Design and Website Content Writer• Graphic Design for Digital and Print Advertising and Marketing• Social Media Manager - Advanced proficiency in use and knowledge of social media platforms, such as Facebook, Instagram, and Twitter.• Crucial to juggle multiple responsibilities simultaneously in a deadline-driven environment.Frequent use of Adobe Creative SuiteSolid writing and editing skills. Ability to write and format correspondence and reports.

Sandys, Bermuda

• Head Bartender - November 2015 - March 2020• Bar and Club Manager - April 2019 - September 2020•Duties: Controlling inventory, ordering, and accepting deliveries. Staff scheduling. Hiring andterminating. Answering all staff and committee questions at any given time. Organizing cleaning schedules for staff as well as the professional cleaners. Making sure rules are being followed by members. Dealing with the maintenance of bar equipment. Calling and meeting with a maintenance person. Dealing with a security company with fobs for members and security gates on the property. Organizing room rentals and renters' needs. Helping with the setup of room rentals and events. • Social Director – Executive Committee – April 2019 to July 2020 - Advertising & Events Coordinator. Coordinated one event per month encouraging members' involvement. • Mailchimp - email campaigns and newsletters to members - content writingJOB EXPERIENCEBartending - 1992 – March 2020Hog Penny Restaurant & Pub - Bermuda - December 2017 to March 2020 - Ref: Kirstin SchwaegerlBartender at various establishments including bars & restaurants, hotel bars, and nightclubs. Employed both full-time and part-time • Maximize Customer Satisfaction and Beverage Sales through• Guest Service Excellence• Cost-Effective Bar Management• Inventive Cocktails• Expedient Drink-Making• Perform in high traffic, high-pressure environment• Remember large drink orders and regular customers' drinks• Quickly add drink prices up when serving customers and give back correct change without having to key in a total • TIPS Certified• Provided bar patrons with superior service and an enjoyable, memorable experience• Excelled at upselling from shelf to premium brands and high-margin signature cocktails.• Training and Development of staff• Inventory Control

Bermuda

Work examples limited due to confidentiality agreements• Director, Camera Operator, and Video Editor• Content writer - advertisements, websites, blogs, commercials• Photographer• Graphic Design• Website Design• Social Media – create and maintain social media profiles, events, and groups with online network leaders, such as Facebook, YouTube, Instagram, Twitter, LinkedIn, Pinterest, Tik-Tok• Office Administrator – corresponding with clients, dictation, typing, filing, database, accounting• Modeling and acting / Voice-over for TV and radio• Freelance Camera Operator with some reporting for ZBM, VSB & CITV news stations 2009-2013 - Including working with the Mirrors program in rehabilitating young men with CITV• Advanced photography skills• Excellent knowledge and skills in television production.• Excellent writing and editing skillsRef: Charles ReillyVideo Post-Production | Editing • A strong sense of story and rhythm, color grading, music, and audio• Excellent written and communication skills, able to convey clear and articulate feedback • Strong editor capable of articulating an engaging story • Capable of a range of edit styles, from comedic to dramatic• Can prioritize workload and meet demanding deadlines• Adobe Creative Cloud - Fluent in Adobe Premiere, After Effects, Photoshop• Recording and editing audio - Sound Forge, Adobe Audition• Mid-level Final Cut Pro experience. Advanced Adobe Premiere.Prefer to use Vegas Pro 17 over other video editing software.• Multi-dimensional and always learningVSB News, Defontes Broadcasting - March 2007 – Aug 2009 - Ref: Bryan DarbyMain focus: Director | Camera Operator | Video Editor• Filming interview-style - including famous faces in film, music, and sports. Some names include: Michael Douglas and Catherine Zeta-Jones, Richard Dreyfuss, Carrie Fisher, Samuel L Jackson, LeVar Burton, Lionel Richie, Alicia Keys, John Legend, Darius Rucker, John McCain, Rock Harper

Bermuda

• Graphic Design & Website Design - mostly using Dreamweaver with some html coding.• Director, Camera Operator, and Video Editor• Content writer for websites, commercials, event scripts, interviews, and print advertising• Photographer• Creation of websites with SEO and SMO to increase visibility in SERPs enabling client to ROI• Implement SEM and SMM plans for clients• Social Media – created and maintained social media profiles, events, and groups with online network leaders, such as Facebook, YouTube, MySpace, LinkedIn, and Twitter• Office Administrator – corresponding with clients, dictation, typing, filing, database, accounting• Modeling and acting. Voice over for TV and radio One memorable event was a culinary festival in 2005. I filmed Anthony Bourdain, Todd English, and a few other top chefs. I worked full-time for Computer Concepts for seven years and then switched to freelancing for them.

Certificate, Hotel And Restaurant Management, 94%

Passed every exam 90% or higher. 94% in final exam.

Certificate, Interior Decorating, 95%

Every exam was above 90% with a 95% on my final

High School Diploma, Creative Writing