In order to be relevant and really assist people, we need data. And not just have it, but be smart with it and use it in a way that adds value in our marketing communications every step of the way. This is how to truly put the customer at the heart of your marketing strategy and technology to capture their needs and grow your businesses. This is also why I drive my teams to identify opportunities to build innovative advertising products and marketing solutions that enable business growth and revenue objectives.As a CRO and CMO, I've been building growth strategies and product solutions for 20 years and loving it! Today my work focuses on driving the operational cadence for market growth and business success, from measuring and tracking market performance, to determining the go-to-market approach, as well as building communication strategies for product positioning and launch requirements; all while managing a company’s digital channels and marketing processes, aiming to achieve sales targets and improve the customer experience. I've been fortunate to have driven cycles of innovation at several startups, and have led marketing efforts to implement sales enablement and customer engagement. My accomplishments include:• Launched the 1st end-to-end Health Care SaaS CRM to serve $17.8B global market.• Launched the 1st all-digital Transportation Logistics SaaS Platform to serve $2.5B US Market.• Developed AdTech ID cross-channel orchestration targeting $365B Online Retail Market.My skills include: • Leading the evolution of technology products across multiple industries using ML/AI, Blockchain, Cloud, SaaS, PWA and other cutting edge technologies. Defining Market Fit Products and Launching and scaling adoption in the target markets.• Managing the delivery of multi-channel marketing programs from driving customer acquisition to engagement, requirement analysis, go-to-market plans, and business strategy execution to ensure planned results are achieved• Evaluating worldwide market opportunities to support the creation of product growth strategies, business and market segmentation as well as technical pipeline analysis to assess performance metrics and make bold decisions• Setting the direction for global stakeholders in adopting data-driven methodologies, creating inclusive cultures and team environments, by implementing corporate best practices for workforce hiring, coaching, and retention.I look forward to getting to know you better and sharing insights on key factors that define the success for your marketing campaigns. Have a great day!