With over 21 years+ of experience in delivering sustaining revenues and profits across various industries, I am currently the General Manager at Hettich Middle East, a leading manufacturer and supplier of furniture fittings and accessories. In this role, I am responsible for developing and expanding the business across the Middle East, Africa, and South Asia regions, as well as managing key accounts and channel partners.As a proactive leader and planner, I have expertise in strategic planning, market plan execution, account management, pre-sales efforts, channel management, sales promotion, customer relationship management, and team management. I have successfully established and strengthened the brand awareness and presence of Hettich in the global markets, and enabled the growth and profitability of the organization. I am also an effective communicator with exceptional relationship management skills, and the ability to relate to people at any level of business and management. I am passionate about delivering value to the customers and stakeholders, and achieving excellence in my field of work.