Professional ExperienceSr. Digital Marketing SpecialistOptimal Virtual Employee | May 2022 - Present (2 years 3 months)• Developed and implemented comprehensive SEO strategies to drive organic traffic.• Executed PPC campaigns on Google Ads with a focus on maximizing ROI.• Conducted technical SEO audits and implemented optimizations for improved website performance.• Managed social media platforms to enhance brand visibility and engagement.• Performed keyword research using tools like ChatGPT and Google Keyword Planner.• Created compelling content for on-page SEO optimization and user engagement.• Executed effective off-page SEO tactics for link building.• Analyzed data in Looker Studio to inform decisions and enhance SEO performance.Digital Marketing ExecutiveDrSafeHands.com | Oct 2019 - Mar 2022 (2 years 5 months)• Created and managed PPC campaigns to drive website traffic and conversions.• Optimized on-page SEO elements to improve search engine rankings.• Conducted keyword research to identify high-performing terms for optimization.• Executed social media campaigns to enhance brand visibility and engagement.• Collaborated with content teams to create optimized content.• Managed Google AdWords and Google Merchant Center accounts for advertising.SEO ExecutiveThe Hotel School | Apr 2019 - Oct 2019 (6 months)• Conducted comprehensive keyword research to optimize website content.• Implemented on-page, off-page, and technical SEO strategies.• Collaborated with the content team to create SEO-friendly content.• Managed SEO projects on WordPress/Shopify, following best practices.