Web platform for media options aggregation and executing traditional advertisement campaigns across India by making media discovery, evaluation, selection, and execution as convenient as digital advertising campaigns.

Competition Tracking: To be on the top of the latest developments with the competitor’s new deals, marketing initiatives, services offerings, business numbers, etc. o Developed “Competition Watch” to capture vital information on competitors which provides actionable insights to senior management on a quarterly basis. Market tracking: Supporting geo teams in understanding the local market dynamics in terms of business and competition.o Identify competitive trends, provide early… Show more Competition Tracking: To be on the top of the latest developments with the competitor’s new deals, marketing initiatives, services offerings, business numbers, etc. o Developed “Competition Watch” to capture vital information on competitors which provides actionable insights to senior management on a quarterly basis. Market tracking: Supporting geo teams in understanding the local market dynamics in terms of business and competition.o Identify competitive trends, provide early warning on threats and opportunities in the evolving competitive landscape, and evaluate their impact on the company. o Identifying business trends and respective technological implications of the same by employing primary and secondary research methodologies. Strategy Support: Collaborate with Chief Strategy Office to support their strategic initiatives, quarterly & annual business review meetings, o Development of account and hunting plan, sector & trend analysis, developing market entry propositions, etc Sales Support: In order to make marketing a revenue engine collaborated with field sales as an extended sales support o Developed “Battle Cards”, marketing collaterals, and other sales pitch-related assets for establishing differentiated positioning in deal pursuits. o Conducted periodic sales webinars to facilitate connections between marketing and sales teams to enable cross-leveraging of resources and intelligence. Account-Based Marketing: Identifying & prioritizing ABM accounts and coordinating with all stakeholders to plan and execute an integrated marketing campaign around the account to ensure high engagement and visibility with the account. Show less

Infrastructure Corporate Group New business and relationship development.Syndication of Infrastructure project Loans.Project Appraisal - Analysis of proposal for term loans and determination of viability of the projects.Pre-Sanction - Due diligence exercise.Post sanction follow-up - Ensuring Compliance of terms and conditions of sanction, acquiring periodical statements and updating data for periodical reviews.

Consumer Buying Behavior Objective Analyzing the Consumer buying behavior for brand Saffola.Methodology Conducted a disguised market research with a sample size of 300 Result Identified the purchase drivers for edible oil, the attributes associated with brand Saffola and studied the impact of exposure of health risk on consumer buying behavior.

Objective Research on old Indian remedies and to come up with new products under the project "Back to Basics"Methodology Conducted a secondary research and focused interviews with Ayurveda practitioners and the target consumers i.e. modern Indian housewives.Role Identified pain points in the changing life style of Indian housewives & mapped essence of traditional practices & experiences of Indian consumers with new products.

Diesel Generator Set Market in India- Potential PerilsRole Detailed analysis of the current and future market scenario. Competitor analysis via on-field and secondary research Studied the prevailing financing options Customer mapping and strategy for developing and maintaining corporate relationships Conducted a feasibility study for financing at large scale